IHG Company Managed and Luxury Division Utilizes Visiting Media’s Test Drive Program to Bring TrueTour™ Immersive Selling Technology to Hotels

IHG®(InterContinental Hotels Group), one of the world’s leading hotel companies, has launched a Test Drive program leveraging Visiting Media’s TrueTour technology, providing access for over 70 hotels in North America to a bespoke, state-of-the-art immersive 360° and 3D sales solution at a significant savings.

Atlanta, GA and Portland, OR, USA, Nov. 14, 2019 (GLOBE NEWSWIRE) -- IHG has recently launched a TrueTour™ ‘Test Drive,’ bringing TrueTour to their Company Managed portfolio in the Americas. This partnership could affect dozens of IHG hotels in North America. With this move, IHG joins with other hotels groups, leading the charge in the standardization of immersive sales and marketing tools.

As a global leader in hospitality excellence, IHG continues to bring value to their customers in new and exciting ways. Introducing the TrueTour platform across their Company Managed and Luxury portfolio will amplify the ability to create an emotional connection with their customers and provide enhanced access to the property experience from anywhere in the world.

With the TrueTour Test Drive Program, every property who comes on board will receive ongoing immersive 360°/3D content creation; hands-on, start-to-finish support across their sales teams; website, email and proposal integration; and immersive content syndication to third-party platforms such as Google and TripAdvisor.

“A small group of InterContinental properties utilized Visiting Media’s TrueTour tool in 2018 and 2019 and experienced very positive results," says Carey Hardy, Senior Manager, Channels & Loyalty Activation, CMH & Luxury, InterContinental Hotels Group. "We’re excited to present this opportunity to other IHG properties under Visiting Media’s TrueTour Test Drive program. Using this experiential technology we will reach customers in a new and exciting way and continue to differentiate our hotel experiences from competitors.”

Ben Powers, VP of Sales, Hotel & Resort Division for Visiting Media, expresses why this alliance is so powerful for IHG properties who come on board. “IHG’s Company Managed and Luxury Division encompasses the peak of IHG’s luxury brands. Bringing together a number of impressive brands under the IHG portfolio, including InterContinental, Kimpton, Regent Hotels & Resorts and others, syndicating these properties’ sales and marketing content into one central hub will elevate global sales power and create a new type of sales experience not yet seen in the hospitality marketplace.”

The future looks bright with IHG and Visiting Media as TrueTour takes their luxury sales and marketing to the next level.

For details about IHG’s commitment to innovation, visit www.ihgplc.com. For more information about Visiting Media’s TrueTour technology, contact sales@visitingmedia.com or visit their website: www.visitingmedia.com.

About Visiting Media: Visiting Media is a technology and immersive content production company dedicated to delivering the world’s best visual selling tools to inspire, describe, promote and convey their customers’ spaces as early as possible in the buying cycle.  They build innovative and powerful, yet simple solutions that deliver both traditional and immersive (360°, 3D, virtual reality) content and focus on making selling easier, pragmatic and more joyful. Their products immediately increase conversions, selling speed, sales team efficiency and actionable data collection. (www.visitingmedia.com)


IHG® (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organization with a broad portfolio of hotel brands, including Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental® Hotels & Resorts, Kimpton®Hotels & Restaurants, Hotel Indigo®, EVEN® Hotels, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, voco™Holiday Inn® Hotels & Resorts, Holiday Inn Express®, Holiday Inn Club Vacations®, avid™ hotels, Staybridge Suites®, Atwell Suites™, and Candlewood Suites®.

IHG franchises, leases, manages or owns nearly 5,800 hotels and approximately 865,000 guest rooms in more than 100 countries, with over 1,900 hotels in its development pipeline. IHG also manages IHG® Rewards Club, our global loyalty program, which has more than 100 million enrolled members.  

InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales. More than 400,000 people work across IHG’s hotels and corporate offices globally.

Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihgplc.com/media and follow us on social media at: https://twitter.com/ihgcorporate,www.facebook.com/ihgcorporate and www.linkedin.com/company/intercontinental-hotels-group.



IHG Company Managed and Luxury Division Utilizes Visiting Media’s Test Drive Program to Bring TrueTour™ Immersive Selling Technology to Hotels

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