Neuroscience Study Finds Consumers Engage Most with “Hopeful” & Encouraging Messaging about COVID-19

New York, New York, UNITED STATES

NEW YORK, April 09, 2020 (GLOBE NEWSWIRE) -- Brain Scientific Inc. (OTC:BRSF) (“Brain Scientific” or “Company”), a medical device and technology company offering products and solutions related to the brain including neurology, AI and machine learning, today announced that the Company’s longstanding partner, Marketing Brainology, has researched how brains are reacting to COVID-19 messaging.

Over the past three weeks, Marketing Brainology, a neuromarketing firm using neuroscience approaches to understand consumer behavior, invited consumers into their neurolab to measure the impact of a variety of content related to COVID-19, including PSAs by the Ad Council and CDC, a cross-section of news stories, and even recent COVID-19 video montages.

The study used the Company’s NeuroCap, a disposable EEG cap to measure brain activity, and eye-tracking software. Subjects were presented with multiple media impressions and Marketing Brainology analyzed their responsive biomarkers. The results identified the most effective messaging for engaging with an audience during a crisis.

“Using neuroscience to measure how our brains are responding to COVID-19 messaging is unique and timely,” stated Michelle Adams, PhD, President of Marketing Brainology. “This research will provide actionable insights and recommendations for companies, brands, industry organizations, and public health agencies as they create optimized messaging in the future. For our research, we used Brain Scientific’s disposable EEG cap NeuroCap to avoid spreading COVID-19 through cross-contamination.”

Experts recommend limiting the amount of COVID-19 information watched every day, in order to maintain good mental health during this crisis.

According to the research, consumers engaged most with hopeful and encouraging messaging about COVID-19.

An overview of the results from the study will be included in Marketing Brainology’s soon to be released white paper.


About Brain Scientific
Brain Scientific is a commercial stage healthcare company with two FDA-cleared products, providing next-gen solutions to the neurology market. The Company’s smart diagnostic devices and sensors simplify administration, shorten scan time and cut costs, allowing clinicians to make rapid decisions remotely and bridge the widening gap in access to neurological care. To learn more about our corporate strategy, devices or for investor relations please visit or email us at

About Marketing Brainology
Marketing Brainology is a leading neuromarketing consulting firm, woman-owned and operated located in Plano, TX.  It is currently conducting a study focused on reaction to the Covid-19 crisis; helping both public health agencies and private companies better connect to consumers. It is collecting empirical and quantitative data to understand the art and science of the brain’s reaction to stress in a crisis situation. To learn more contact or email us at

Forward-Looking Statements
Any statements contained in this press release that do not describe historical facts may constitute forward-looking statements. Forward-looking statements, which involve assumptions and describe our future plans, strategies and expectations, are generally identifiable by use of the words “may,” “should,” “would,” “will,” “could,” “scheduled,” “expect,” “anticipate,” “estimate,” “believe,” “intend,” “seek” or “project” or the negative of these words or other variations on these words or comparable terminology. Such forward-looking statements are not meant to predict or guarantee actual results, performance, events or circumstances, and may not be realized because they are based upon the Company's current projections, plans, objectives, beliefs, expectations, estimates and assumptions, and are subject to a number of risks and uncertainties and other influences, many of which the Company has no control. Actual results and the timing of certain events and circumstances may differ materially from those described by the forward-looking statements as a result of these risks and uncertainties. Factors that may influence or contribute to the inaccuracy of the forward-looking statements or cause actual results to differ materially from expected or desired results may include, without limitation, the Company's inability to obtain additional financing, the significant length of time and resources associated with the development of our products and related insufficient cash flows and resulting illiquidity, the Company's inability to expand its business, significant government regulation of medical devices and the healthcare industry, lack of product diversification, volatility in the price of the Company's raw materials and the Company's failure to implement the Company's business plans or strategies. These and other factors are identified and described in more detail in the Company's filings with the SEC. The Company does not undertake to update these forward-looking statements.