ValueSelling Associates Offers Virtual Instructor-Led Sales Training Programs to Deliver the Same Principles, Tools, and Outcomes with an Online Approach

Virtual value-based sales training keeps your team on track

Carlsbad, California, UNITED STATES

RANCHO SANTA FE, Calif., April 14, 2020 (GLOBE NEWSWIRE) -- The world has become a very different place due to the coronavirus pandemic. At ValueSelling Associates, we want sales leaders to know that they have options to build their teams’ sales skills in a collaborative, virtual learning environment. ValueSelling Associates has always offered customizable options to its clients. We expect that in the months ahead, our highly engaging Virtual Instructor-Led Training (VILT) will become the default method of delivering sales training.

Julie Thomas, CEO and President of ValueSelling Associates commented, "Around the globe, as companies and governments ask employees to work from home and all travel and group events have been cancelled, we must change the way we do business. However, now is not the time to stop in our tracks. The world is looking to the B2B economy and its knowledge workers to be the engine for a recovery. This makes it essential for B2B sales organizations to keep business moving forward, and at ValueSelling we want to support our clients with virtual options.”

How Virtual Instructor-Led Training (VILT) Works

ValueSelling Associates has offered VILT for over a decade and during that time, the company has learned a lot, and iterated its approach and tools to keep learners engaged. ValueSelling’s VILT workshops offer the same principles, same tools, and same outcomes, with virtual delivery to ensure global teams stay sharp and productive. However, all ValueSelling Associate programs have been completely redesigned in order to provide a unique and valuable learning opportunity for our clients.

The ValueSelling Framework® and Vortex Prospecting™ programs as well as the entire ValueSelling portfolio are available in a VILT format. These flagship programs maintain ValueSelling’s customized and participant-centered approach; learners engage in a collaborative, virtual learning environment that includes:

  • Course customization to participant’s industry and target customer
  • eLearning that sets the foundation for all learners
  • Participant-centered, virtual instructor-led training sessions
  • Activities and exercises to keep learners engaged
  • Interactive workbooks to keep learners focused and engaged
  • Coaching guides that enable managers to coach, mentor, and reinforce
  • Microlearning reinforcement to solidify behavior change
  • More individual interaction and coaching by facilitators due to small group sizes
  • Follow-up consulting and tools to measure and realize value

Although the content is the same, the timeframe is typically spread out over a longer time period.

Client and Trainer Feedback

A sales rep at a SaaS enterprise company reflects on his past virtual training experience with ValueSelling, commenting, “I have to recognize you for proving that a virtual workshop could not only be effective, but an absolute blast! You kept us engaged and the pace was good. I learned a ton, and honestly was more engaged than I would have been in a larger class where I could have stayed out of the spotlight.”

Chad Sanderson, Managing Partner at ValueSelling Associates, has been working closely with clients as they make the transition to virtual sales training. He adds, “Our clients, like us, are dealing with many uncertainties at the moment, but the one thing they realize is business won't stop. It may change, it may slow, but it will not stop. We see many of our clients taking this time to double-down on their teams, to invest in getting them ready for the other side. Our VILT offerings give them new skills and tools to focus on, to do something positive for their teams and their companies.”

Given today’s reality, virtual instructor-led training is an optimal way to return to basics. No matter where you’re located, the ValueSelling Framework VILT workshop delivers the same principles, the same tools, and the same outcomes…without having to travel.

ValueSelling Resources

We’re more committed than ever to providing you with resources to help you navigate in tumultuous times. Here are some complimentary resources from ValueSelling:

In addition, read more on our ValueSelling Framework VILT webpage and take the opportunity to schedule a free consultation.

About ValueSelling Associates, Inc.
ValueSelling Associates is the creator of the ValueSelling Framework®, the practical and proven sales methodology preferred by sales executives around the globe. Since 1991, ValueSelling Associates has helped thousands of sales professionals increase their sales productivity and realize immediate revenue growth. We offer customized training to FORTUNE 1000, mid-sized and start-up companies to keep it simple and drive sales results.  

Connect with us:

Media Contact:
Maria Doyle, Doyle Strategic Communications

A photo accompanying this announcement is available at

Virtual Instructor-Led Sales Training