Outlook on the Worldwide Facial Tissues Industry to 2030 - Market Expected to Grow from $11.7 Billion in 2019 to About $21.5 Billion in 2020


Dublin, May 07, 2020 (GLOBE NEWSWIRE) -- The "Facial Tissues Global Market Report 2020-30: COVID-19 Implications and Growth" report has been added to ResearchAndMarkets.com's offering.

This report covers this critical market and the impact on it from the Covid 19 virus. It provides strategists, marketers and senior management with the critical information they need to assess the increasing demand for facial tissues as a consequence of the secondary effects of Covid 19.

The global facial tissue market is expected to grow from $11.7 billion in 2019 to about $21.5 billion in 2020. Due to the Covid-19 pandemic, there is an increase in awareness about hygiene, which has in turn increased the demand for more disposable paper products such as facial tissues as opposed to reusable cloth napkins to curb the spread of viral infection. The market is expected to stabilize and reach $16.1 billion at a CAGR of 8.3% through 2023.

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Where is the largest and fastest growing market for the facial tissues? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Facial Tissues market global report answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography. It places the market within the context of the wider facial tissues market, and compares it with other markets.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, the influence of the Covid 19 virus and forecasting its growth.
  • Market segmentations break down market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of Covid 19 for all regions, key developed countries and major emerging markets.
  • Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
  • The facial tissues market section of the report gives context. It compares the facial tissues market with other segments of the facial tissues market by size and growth, historic and forecast. It analyses GDP proportion, expenditure per capita, facial tissues indicators comparison.

Major players in the facial tissue market are Kimberly-Clark, Procter and Gamble, APP, Hengan, Vinda, C&S PAPER, Metsa Tissue, WEPA, Cascades, and KP Tissue.

The facial tissues market consists of the sales of the tissue papers or wipes or paper handkerchiefs that are thin, soft, absorbent, smooth and disposable which are used for cleaning face and reducing the spread of an infection or diseases as like swine flu. The market includes the sales of various types of facial tissue papers such as regular facial tissue papers, anti- viral facial tissue papers, and recyclable facial tissue papers. The facial tissues that have been used at home and away from home (restaurants, hospitals and healthcare industry) are included in this market.

The global facial tissues market has been geographically segmented into North America, Western Europe, Asia-Pacific, Eastern Europe, South America and Middle East & Africa. North America was the largest region in the facial tissues market in 2019.

In March 2019, WEPA Group acquired Arjowiggins Greenfield's plant in France, this is expected to increase the production capacity of WEPA Group by approximately 130,000 tones. The company also acquired the Northwood & WEPA Joint Venture in the U.K., and Van Houtum Group Holding B.V. in the Netherlands. This shows that the company is following an acquisition strategy for gaining a strong position in the global tissue paper market.

The facial tissues market covered in this report is segmented by type into box facial tissue, pocket facial tissues and by applications into at home, away from home.

Companies in the facial tissue market are increasingly using TAD (Through Air Drying) technology to manufacture facial tissues to have cost benefits. The TAD process used in tissue manufacturing was developed by P&G, Kimberly-Clark, and Scott, the machines are being utilized by some manufacturers such as Procter & Gamble for facial tissue production. In TAD process, the fiber web is dewatered and dried by non-compressive means, thereby avoiding the compaction that occurs during wet-pressing of the web in the conventional process. The use of these non-compressive water-removal technologies results in a product with improved properties such as high bulk, softness, cross direction (CD) stretch and absorbency.

Fiber savings are possible for TAD tissue as the weight of the sheet can be reduced due to the higher bulk. Since fiber is usually the highest cost element in a tissue product, reduced fiber cost is the major advantage associated with the use of TAD technology. Leading players in the facial tissue paper market are now focusing on improving their production processes by adopting product extension techniques, novel marketing strategies and also making strong investments in R&D into already established factories by adding innovation to these facilities and boosting sales.

The harmful effects caused by the use of chemically manufactured facial tissues can restraint the facial tissue market. The facial tissues are manufactured using different chemical substances. The use of poor or low quality chemical ingredients may cause harm to the skin of the consumers . The facial tissues treated with lotions, aromatic agents, antimicrobial agents, dyes and more have appeared in the market during recent years, and thus consumers both children and adults are at a higher risk being exposed to these substances through direct contact, especially with the skin and the mucous membranes, and via inhalation. For instance, facial tissues are often impregnated or infused with aromatic agents such as eucalyptus oils and menthol to alter the aroma and make the nose-blowing experience more pleasant. Hence, the lack of use of good quality of chemical ingredients is anticipated to halt the facial tissues market growth.

Key Topics Covered:

1. Executive Summary

2. Facial Tissues Market Characteristics

3. Facial Tissues Market Size And Growth
3.1. Global Facial Tissues Historic Market, 2015 - 2019, $ Billion
3.1.1. Drivers Of The Market
3.1.2. Restraints On The Market
3.2. Global Facial Tissues Forecast Market, 2019 - 2023F, 2025F, 2030F, $ Billion
3.2.1. Drivers Of The Market
3.2.2. Restraints On the Market

4. Facial Tissues Market Segmentation
4.1. Global Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
4.2. Global Facial Tissues Market, Segmentation by Applications, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

5. Facial Tissues Market Regional And Country Analysis
5.1. Global Facial Tissues Market, Split By Region, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
5.2. Global Facial Tissues Market, Split By Country, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

6. Asia-Pacific Facial Tissues Market

7. China Facial Tissues Market

8. India Facial Tissues Market

9. Japan Facial Tissues Market

10. Australia Facial Tissues Market

11. Indonesia Facial Tissues Market

12. South Korea Facial Tissues Market

13. Western Europe Facial Tissues Market

14. UK Facial Tissues Market

15. Germany Facial Tissues Market

16. France Facial Tissues Market

17. Eastern Europe Facial Tissues Market

18. Russia Facial Tissues Market

19. North America Facial Tissues Market

20. USA Facial Tissues Market

21. South America Facial Tissues Market

22. Brazil Facial Tissues Market

23. Middle East Facial Tissues Market

24. Africa Facial Tissues Market


25. Facial Tissues Market Competitive Landscape And Company Profiles
25.1. Facial Tissues Market Competitive Landscape
25.2. Facial Tissues Market Company Profiles
25.2.1. Kimberly-Clark
25.2.1.1. Overview
25.2.1.2. Products and Services
25.2.1.3. Strategy
25.2.1.4. Financial Performance
25.2.2. Procter and Gamble
25.2.2.1. Overview
25.2.2.2. Products and Services
25.2.2.3. Strategy
25.2.2.4. Financial Performance
25.2.3. APP
25.2.3.1. Overview
25.2.3.2. Products and Services
25.2.3.3. Strategy
25.2.3.4. Financial Performance
25.2.4. Hengan
25.2.4.1. Overview
25.2.4.2. Products and Services
25.2.4.3. Strategy
25.2.4.4. Financial Performance
25.2.5. Vinda
25.2.5.1. Overview
25.2.5.2. Products and Services
25.2.5.3. Strategy
25.2.5.4. Financial Performance

26. Key Mergers And Acquisitions In The Facial Tissues Market

27. Facial Tissues Market Trends And Strategies

28. Facial Tissues Market Future Outlook and Potential Analysis

29. Appendix

Companies Mentioned

  • Kimberly-Clark
  • Procter and Gamble
  • APP
  • Hengan
  • Vinda
  • C&S PAPER
  • Metsa Tissue
  • WEPA
  • Cascades
  • KP Tissue
  • SCA
  • Sofidel Group,
  • CMPC Tissue
  • Georgia-Pacific
  • Fujian Hengan Group Ltd,
  • Johnson & Johnson
  • Asia Pulp & Paper,
  • Beiersdorf

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