Foresight Research:  Attracting Gen Z and Millennials to your bank or credit union

Rochester, Michigan, UNITED STATES

ROCHESTER, Mich., June 10, 2020 (GLOBE NEWSWIRE) --

18 % of Gen Z and Millennials bank customers or credit union members intend to switch their primary financial institution in the next year or two.  Bad news for the current bank/credit union, good news for competitors. 

In the dash to attract these customers, do you have a good marketing strategy?  Do you know what these customers and members are looking for in a new bank or credit union?  Do you know the best way to target and communicate with these prospects?  Do you know the role of things like - fees and digital banking play in their decision?  Are they dissatisfied, and if so, by what?  You need this information to put together a winning campaign.

Over 5,600 Gen Z and Millennials customers and members were recently interviewed in 48 markets across the United States to find out what is important in choosing a new financial institution and how best to reach them. 

For many years, large banks and credit unions have had this type of information. The outcome – more effective messaging, better use of media, better personnel training programs, improved results. Now local banks and credit unions can compete on a level playing field with this new report as a guidebook. It analyzes these critical customers and members - and the price is a fraction of comparable research.

Foresight Research is a marketing research company and has been a leader in syndicated market research and working with Fortune 500 companies for over 20 years.  Give us a call or shoot us an email to find out more.

Steve Bruyn
Foresight Research
248.608.1870 x 12