Colocation Market Benefitting Greatly from Hyperscale Operator Clients

RENO, Nev., June 10, 2020 (GLOBE NEWSWIRE) -- New data from Synergy Research Group shows that hyperscale operators are the fastest growing customer category for colocation providers. For both wholesale and retail colocation, first quarter revenue from hyperscale customers grew more rapidly than revenues from other service provider customers and from enterprises. While the overall colocation market grew by 7% in Q1 compared with 2019, revenues from hyperscale operators grew by 22% in the wholesale segment of the market and by 9% in the retail segment. Service providers were the next fastest growing customer category, followed by enterprise customers. Enterprise spending on wholesale colocation was relatively flat in Q1, while enterprise spending on retail colocation did continue to grow steadily.

Synergy data shows that the total colocation market grew to $9.5 billion in Q1. Growth was strongest in the APAC region, followed by EMEA and North America. Among the 20 largest country markets, the highest growth rates were achieved in China, South Korea, Brazil, Hong Kong, Japan, Germany and India. The analysis of colocation spend by customer category is an extension of Synergy’s in-depth quarterly tracking of the colocation market. Hyperscale operators comprise the world’s major cloud and internet service firms, including the largest operators in IaaS, PaaS, SaaS, search, social networking and e-commerce. The other service provider category includes telcos, non-hyperscale cloud providers and internet service firms, hosting/outsourcing companies and content & digital media service providers. The enterprise category includes all other industry verticals plus government and the public sector.

“Hyperscale operators continue to grow their revenues at double-digit rates and to maintain capex spend at $30 billion per quarter, the majority of which is targeted at their data center infrastructure,” said John Dinsdale, a Chief Analyst at Synergy Research Group. “As part of that they rely on colocation providers to lease out both large wholesale facilities and capacity at smaller edge locations. Hyperscale operators continue to become an ever-more important source of business for leading colocation companies such as Equinix, Digital Realty, NTT, CyrusOne, QTS and GDS. This market has remained mostly unaffected by COVID-19.”

About Synergy Research Group

Synergy provides quarterly market sizing and segmentation data on colocation and related markets, including company revenues by segment and by region. Synergy’s in-depth colocation market tracking databases provides global data and also covers the four major regions of the world, the 30 largest country markets and the 30 most important metro markets. The colocation market data also ties closely to Synergy’s related market tracking data covering data center hardware/software, cloud infrastructure, cloud services and hyperscale operators. Synergy Research Group ( helps marketing and strategic decision makers around the world via its unique insights and in-depth analytics.

To speak to an analyst or to find out more about how to access Synergy’s market data, please contact Heather Gallo or at 775-852-3330 extension 101.

A photo accompanying this announcement is available at

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