Border Melons East LLC Joins The Movement to Build The World’s Safest Food Supply Chain Adopting The Free iTrade Traceability Campaign

DUBLIN, Calif., July 10, 2020 (GLOBE NEWSWIRE) -- Border Melons East LLC is the latest customer to pick up the food safety mantle and join iTrade’s iTracefresh program. As the leading global provider of supply chain software for the food and beverage industry, iTrade is pioneering efforts to build the world’s safest and most comprehensive global food supply chain. To underline its commitment to guaranteeing the safety of our food, it has removed all barriers to adoption, offering the iTracefresh traceability suite to any supplier’s, or indeed any buyer’s, entire supplier portfolio for the first year – free of charge.

“We have a vision of prioritizing the safety, quality, and sustainability of our produce. Tracing our product back to our growers will allow us to deliver on all three of these things. With iTrade’s free software and hardware offer, it will make it easy for us to get our growers in remote regions up and running. We are excited to ensure the safety of our food to consumers and buyers alike with iTrade’s traceability suite,” comments Mark Paulk, Operations Manager at Border Melons East LLC.

In addition to protecting a supplier’s brands during recalls and enabling critical downstream supply chain visibility, iTrade’s traceability solutions help grow its customers’ businesses. Data from a yearlong pilot with a major industry buyer showed that suppliers adopting iTrade traceability increased their trading volumes by an average of 55 percent in just 12 months. Additionally, a sample of just four new growers added a combined $10 million in revenue over the same period.

“The world would be a better place if everyone knew where their food came from,” says Rhonda Bassett-Spiers, CEO of iTradeNetwork. “Whether you’re a small, family farm or a large, enterprise operation, we want to make food safety and traceability accessible to everyone. We are happy to have Border Melons East LLC join us in creating the world’s safest food supply chain and grow their business in the process.”

Borders Melons East LLC, was born out of an increased demand for their high quality watermelons from their east coast customers. Borders Melons East is strategically located from a logistical standpoint and perfectly situated in the heart of the "watermelon growing capital". Their founding company, Borders Melon Co. is one of the largest growers and shippers of watermelons in North America. With over 7,500 acres devoted to growing watermelons, the Borders Melons family of companies guarantees its customers a year-0round supply of high-quality watermelons. At Borders Melons East, their philosophy is simple. They strive to give their customers the finest quality watermelons available, grown and packed under the most stringent food safety guidelines and the utmost regard for customer service.

Suppliers interested in adopting iTrade’s iTracefresh traceability suite and enjoying the first year, free of charge, should visit The promotional package includes two of iTrade’s products: its Produce Traceability Initiative (PTI) case labeling solution, and its Palletized Advanced Ship Notice (ASN) solution, Transit. Qualifying suppliers may also receive the free field kit hardware package that includes a printer, two mobile devices, and 10,000 labels to help them get started on iTracefresh.

Bryn McFadden