South Korea $7.04 Billion Gift Card and Incentive Card Markets, 2015-2019 & 2020-2024

Dublin, Sept. 11, 2020 (GLOBE NEWSWIRE) -- The "South Korea Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Market Size and Forecast (2015-2024) - Covid-19 Update Q2 2020" report has been added to's offering.

Despite near-term challenges, medium to long term growth story of gift cards in South Korea remains strong. The gift card industry in South Korea will continue to grow over the forecast period and is expected to record a CAGR of 10.0% during 2020-2024. The gift card market in the country will increase from US$ 4,563.5 million in 2019 to reach US$ 7,045.6 million by 2024.

This report details the impact of economic slowdown along with change in business and consumer sentiment due to disruption caused by Covid-19 outbreak on gift card industry in South Korea.

Historically, the gift card market in South Korea has recorded a steady growth with a CAGR of 15.2% during 2015-2019. However, According to the Q2 2020 Global Gift Card Survey, gift card market in South Korea is expected to be impacted across retail and corporate segments due to disruption caused by Covid-19 outbreak.

Though growth of gift card industry will be impacted due to pandemic, South Korea has done well to control the outbreak. As a result, impact on gift card industry is expected to be much less, as compared with most other countries globally. Adoption of e-Gift cards is also expected to increase significantly over the next 4-6 quarters. There are interesting trends emerging across various segments, which are expected to fundamentally reshape gift card industry dynamics.

In Korea, gift cards have gained importance as payment method during the last five years. The growth of the market is primarily attributed to the wide acceptance of gift cards by the individual and corporate consumers. Moreover, technological advancement in the payment industry has expanded the prepaid card market growth which also supported the gift card market in Korea.

Personalized digital gift cards are gaining popularity in the country. Leading retailers such as Homeplus, Shinsegae, and Lotte have been offering gift cards integrated with mobile application to incentivize customers. Lotte which operates Lotte Departmental Stores, Lotte Mart, and Lotte Hi-Mart offers its gift cards through its mobile application. Moreover, Starbucks Coffee Korea has integrated company's personalized e-gift cards and e-gift items ordering system with Siren Order, Starbucks's mobile order and payment system.

The presence of domestic and international gift card issuers makes the Korean gift card market more competitive. Leading domestic prepaid card issuers such as Korea Prepaid Card offers a wide range of gift cards for corporate and retail customers. The company is also the authorized distributor of Google Play gift cards in the country.

The South Korean gift card market is also expanding due to the rising trend of trading gift cards for buying bitcoins and other altcoins. Some of the key players include and offer cryptocurrency trading through gift cards. The market for cryptocurrency is growing in the country which will support the gift card market over the period.

Additionally, Koreans are also making use of gift certificates to order food through food delivery apps in the country.

Below is a summary of country level trend analyses covered across gift card segments:

  • Total gift market: This report provides detailed view of overall spend on gifts, broken down by retail and consumer segments. For both retail and consumer segments, this report provides a breakdown of spend on gifts by product categories (13 segments) and retail sectors (7 segments).
  • Gift cards: Drawing from proprietary survey results, this report provides in-depth analysis of opportunities in both open loop and closed loop prepaid gift card categories. Assesses consumer behaviour by type of consumer (retail and corporate - SMB, Mid-Tier, Large Enterprise), gifting occasion, digital gift card (e-gift card), and market share by retail sectors.
  • Details six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction, and value of transactions.
  • Corporate incentive & loyalty cards: This report provides detailed market dynamics of corporate incentive cards, broadly segmented in three categories - consumer incentive card, employee incentive card, and sales/partner incentive card. It details market size and forecast at category level, by functional attribute (open loop and closed loop), and by corporate consumer segments (small scale business, mid-size business, and enterprise business).
  • Digital gift card (e-gift card) analysis: Provides market size and forecast for digital gift cards, broken down by retail and corporate buyers. It also includes gift card spend by occasion (retail - festivals & special celebration days, milestone celebration, self-use, other; Corporate incentive cards -consumer incentive card, employee incentive card, and sales/partner incentive card). The report also includes digital gift card adoption by company size.
  • Open loop and closed loop: Provides market estimates and forecasts to assess opportunities in open loop and closed loop gift and incentive card segments across consumer segments.
  • Consumer attitude and behaviour: Drawing from proprietary survey results, this report identifies and interprets key KPIs related to gift card dynamics including spend by age, gender, and income level.
  • Retail spend: Breaks down retail spend across retail sectors (7 segments) to provide detailed insights on consumer behaviour and changing dynamics of gift card spend.
  • Market share by retailer: Provides market share of closed loop gift cards by key retailers in South Korea.
  • Distribution channel analysis: Provides market share by distribution channel - online vs offline sales and 1st party vs 3rd party sales (sales through outlet of other retailers).

Companies Mentioned

  • Lotte Group
  • Shinsegae Co Ltd
  • Hyundai Department Store Co Ltd
  • GS Holdings Corp
  • SK Planet Co Ltd
  • BGF Retail Co Ltd
  • Costco Wholesale Corp
  • GS Homeshopping Co Ltd
  • Samsung Corp
  • CJ Cheiljedang Corp
  • LG Corp

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