Global and China Automotive Display Industry Report, 2020-2021 - Given LCD Overcapacity, Suppliers Are Racing to Develop New Technologies such as AMOLED


Dublin, Dec. 07, 2020 (GLOBE NEWSWIRE) -- The "Global and China Automotive Display Industry Report, 2020-2021" report has been added to ResearchAndMarkets.com's offering.

10-Billion-Yuan Automotive Display Market Is Thriving.

Integrated Displays Grow a Standard Configuration, and OLED/AMOLED Displays Begin to Penetrate in High-end Cars.

LCD still prevails in the automotive display market, but Japanese and Korean panel makers led by JDI and LGD have been gearing from a-Si products to LTPS and even AMOLED to suit to the changing automotive demand.

Moreover, the rapid release of new LCD capacities will lead to a severer oversupply, ever lower prices and less meager profits, forcing vendors to cut production and seek for a transition and even a retreat from the LCD market.

At present, automotive dual-displays or even triple-displays represent a trend. A larger display spans the entire center console, featuring the functionality involved with the co-driver. As per the center console display configuration of Chinese passenger cars in 2018-2020, the installation rate of multi-displays was up from 0.3% in 2018 to 1.3% in Q2 2020. The interiors of Mercedes-Benz, Volkswagen, Chang'an and other models in 2020 reveal that dual-displays have almost become the standard.

The multi-display layout is basically available in models priced above RMB150,000, except Chang'an Benni E-Star launched in April 2020, a mini-car priced below RMB100,000 that has full LCD cluster & center console dual-displays, signaling the penetration of dual-displays into the medium and low-end models.

With the evolvement of intelligent connectivity technology, cars are growing to be mobile smart terminals. In addition to cluster & center console dual displays, HUD, electronic rearview mirror displays, copilot recreation displays, rear seat entertainment displays, and transparent A-pillars have emerged. HOZON U, for instance, launched in 2019, is equipped with a vehicle control display and transparent A-pillars besides dual displays. ENOVATE ME7 unveiled in September 2020 carries 5 high-definition displays including a cluster display, a center console display, a copilot display and dual displays in the rear row.

According to the concept models released by OEMs, curved displays will shine in the automotive display field in future. Luxury brand cars and new energy vehicles are first making use of OLED displays.

Previously, only small displays such as transparent A-pillars, and Audi virtual rearview mirror displays applied OLED. In 2020, some production models use OLED on large displays for center consoles and the copilot. Mercedes-Benz S-class launched in August 2020 is provided with a 12.8-inch OLED curved center console display; the 2021 Cadillac Escalade will be packed with the industry's first large-size curved OLED cluster display; Nissan's IMQ concept uses a 33.1-inch curved display; Audi-Aicon concept adopts a surrounded display.

Key Topics Covered:

1. Automotive Cluster and Console
1.1 Automotive Cluster
1.1.1 Introduction
1.1.2 Information Display
1.1.3 Classification
1.1.4 Development Course
1.1.5 Assembly
1.1.6 Industry Chain Map
1.1.7 Cluster Display Products of Main Suppliers
1.2 Console Display
1.2.1 Console Platform
1.2.2 Console Classification
1.2.3 Main Layout Ways of Console
1.2.4 Automotive Display Industry Chain Map
1.2.5 Console Products of Major Suppliers
1.3 Onboard Display
1.3.1 Classification of Onboard Displays
1.3.2 Classification of Display Technologies
1.3.3 Automotive Cluster Display Technology
1.3.3 Automotive Cluster Display Technology: TFT-LCD Display
1.3.3 Automotive Cluster Display Technology: AMOLED Display
1.3.3 Automotive Cluster Display Technology: Mini LED Display
1.3.3 Automotive Cluster Display Technology: Micro LED Display

2. Automotive Display Configuration Data
2.1 Onboard Display Installation
2.1.1 2 Display Installations (Before Market) for Passenger Vehicles in China (by Application), 2018-2020
2.1.2 Installation Rate of Onboard Displays for Passenger Vehicles in China (by Type), 2018-2020
2.2 Installation of Instrument Cluster Display
2.2.1 Cluster Installations for Passenger Vehicles in China (by Type), 2018-2020
2.2.2 Installation of Clusters for Passenger Vehicles in China (by Size), 2018-2020
2.2.3 Full LCD Cluster Installations for Passenger Vehicles in China, 2018-2020
2.3 Installation of Console Display
2.3.1 Installation Rate of Console Display for Passenger Vehicles in China, 2018-2020
2.3.2 China's Passenger Vehicle Console Display Market (by Product), 2018-2020
2.3.3 China's Passenger Vehicle Console Display Market (by Size), 2018-2020
2.3.4 China's Passenger Vehicle Large-Size Console Display Market, 2018-2020

3. Automotive Display Market and Technology Trends
3.1 Status Quo of Onboard Display Market
3.1.1 Global Automotive Display Shipments
3.1.2 Competition Pattern of Global Onboard Display
3.1.3 Competition Pattern of Chinese Onboard Display
3.2 Onboard Display Technologies of Suppliers
3.2.1 Onboard Display Technology Layout of Major Suppliers
3.2.2 Onboard Display Product Line of Major Suppliers
3.2.3 Display Solutions of Major Suppliers
3.2.4 Display Technology Trends of Suppliers
3.3 Onboard Display Solutions of OEMs
3.3.1 Status Quo of OEM Onboard Display
3.3.2 Installation of OEM Onboard Display
3.3.3 OEM Onboard Display Installation Trend (I)
3.3.4 Top 20 Automakers by Full LCD Cluster Installations for Passenger Vehicles in China, H1 2020
3.3.5 Penetration of Full LCD Clusters from High-end Models to Entry-level Ones
3.3.6 OEM Onboard Display Installation Trend (II)
3.3.7 OEM Onboard Display Installation Trend (III)
3.4 Development Trend of Onboard Display Technology
3.4.1 Ever More Deployment of 3D Automotive Displays under Intelligent Trend
3.4.2 First Availability of OLED Display/AMOLED Display onto High-end Models
3.4.3 Advances of Mini LED Display and Micro LED Display Technologies
3.4.4 Curved Multi-Form Display
3.4.5 Special-shaped Screen
3.4.6 Quick Response and High Refresh Rate
3.4.7 Ultra-narrow Bezel Display Technology

4. Global Console/Cluster System Solution Providers
4.1 Continental
4.2 NIPPON SEIKI
4.3 Denso
4.4 Visteon
4.5 Marelli
4.6 Bosch
4.7 Yazaki
4.8 Faurecia
4.9 Desay SV
4.10 Foryou General Electronics
4.11 AutoIO
4.12 Autorock
4.13 Hangsheng Electronics
4.14 ITAS
4.15 Willing Technology
4.16 Vikeer

5. Global Automotive Display Suppliers
5.1 JDI
5.2 LGD
5.3 Tianma Microelectronics
5.4 BOE
5.5 SDC
5.6 AU Optronics
5.7 Innolux
5.8 Visionox
5.9 Others
5.9.1 Onboard Display Layout of TCL CSOT
5.9.2 Onboard Display Layout of CPT Technology
5.9.3 Onboard Display Layout of HannStar Display

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