Global Anti-Counterfeit Packaging Market to 2025: Barcodes, RFID (Radio-Frequency Identification), Holograms, Taggants


Dublin, Dec. 08, 2020 (GLOBE NEWSWIRE) -- The "Anti-Counterfeit Packaging Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025" report has been added to's offering.

The global anti-counterfeit packaging market grew at a CAGR of around 12% during 2014-2019. Looking forward, the global anti-counterfeit packaging market to continue its strong growth during the next five years.

Anti-counterfeit packaging refers to a kind of secure packaging used for minimizing infringement and counterfeiting of products. Overt and covert packaging are the two types used for anti-counterfeit packaging of the products. Overt packaging includes holograms, color-changing security inks and films, security graphics, sequential product labeling and on-product markings.

On the other hand, covert packaging includes invisible printing, embedded images, digital and hidden watermarks and anti-scan designs. They aid in preventing product imitation and production of unauthorized replicas of a trademarked product to ensure the authenticity and safety of the products. Due to this, anti-counterfeit packaging finds extensive applications across various industries, including food and beverage, automotive, healthcare and electronics.

Significant growth in the e-commerce industry is one of the key factors creating a positive outlook for the market. In line with this, increasing brand consciousness and preference for premium products among the masses is providing a thrust to the market growth. Anti-counterfeit packaging ensures that the consumers are receiving authentic products, which, in turn, assists the manufacturer in maintaining brand loyalty and goodwill among the consumers.

These packaging solutions are also extensively used in the pharmaceutical and cosmetics industries to minimize the supply of fake medicines and skincare products, which is also creating a positive outlook for the market. Additionally, various technological advancements, such as the development of micro tags and Radio Frequency Identification (RFID)-based track and trace solutions, for identification, authentication, brand protection and quality assurance of products, are contributing to the market growth.

Other factors, including the implementation of stringent government policies to minimize the production and distribution of duplicate products, are anticipated to drive the market further.

Key Questions Answered in This Report:

  • How has the global anti-counterfeit packaging market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global anti-counterfeit packaging market?
  • What are the key regional markets?
  • What is the breakup of the market based on the technology?
  • What is the breakup of the market based on the feature type?
  • What is the breakup of the market based on the end use industry?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global anti-counterfeit packaging market and who are the key players?
  • What is the degree of competition in the industry?

Key Topics Covered:

1 Preface

2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.4 Market Estimation
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction
4.1 Overview
4.2 Key Industry Trends

5 Global Anti-Counterfeit Packaging Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Technology
6.1 Barcodes
6.2 RFID (Radio-Frequency Identification)
6.3 Holograms
6.4 Taggants
6.5 Others

7 Market Breakup by Feature Type
7.1 Overt Features
7.2 Covert Features

8 Market Breakup by End Use Industry
8.1 Food and Beverage
8.2 Healthcare
8.3 Automotive
8.4 Consumer Electronics
8.5 Others

9 Market Breakup by Region

10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Player

  • 3M Company
  • Alpvision SA
  • Applied DNA Sciences Inc.
  • Authentix Inc. (Blue Water Energy LLP)
  • Avery Dennison Corporation
  • CCL Industries Inc.
  • DuPont
  • Savi Technology Inc. (Lockheed Martin)
  • SICPA Holding SA
  • SML Group
  • Zebra Technologies.

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