2021 B2B Marketing Exchange Live Event Postponed – B2B Marketing Exchange Digital Experience to Take Place Online February 22-24, 2021

Demand Gen Report Postpones Flagship #B2BMX Event In Scottsdale, Ariz Until June; Introduces New #B2BMX Online Event In Q1.

HASBROUCK HEIGHTS, N.J., Dec. 11, 2020 (GLOBE NEWSWIRE) -- In light of concerns surrounding the ongoing COVID-19 pandemic, including travel restrictions both domestically and internationally, as well as the associated government restrictions and limitations on large group gatherings, the Demand Gen Report team has made the decision to reschedule the annual B2B Marketing Exchange (#B2BMX) live event. After consulting key sponsors and attendees, the decision to postpone until June 2021 was made to ensure maximum success and safety for all involved. Originally scheduled to take place February 22-24, 2021, the new dates will be June 7-9, 2021. This in-person event will remain at The Phoenician in Scottsdale, Arizona.

With many in the industry still eager to engage and find alternative ways to connect, the publication also announced that the brand new B2B Marketing Exchange digital experience will take place online February 22-24, 2021.

The Demand Gen Report team will again tap into their digital roots, building upon nearly a decade of immersive, engaging and educational live and digital events to create an online experience that delivers the best of all worlds. The B2B Marketing Exchange digital experience will feature: top-notch content, presented by leading industry experts; access to world-class solution providers; 1:1 networking and mentoring opportunities; hands-on, deep-dive educational sessions and much more.  

“We are as eager as our community to get back to face-to-face events, but we are also committed to doing so safely and responsibly,” said Andrew Gaffney SVP & Editorial Director of Demand Gen Report. “While we wait for the live event in June, we look forward to creating a digital environment to support, inspire, educate and connect B2B marketers in February. Having hosted the B2B Sales & Marketing Exchange online experience in October, we had a chance to really dig into reimagining the ‘virtual event’ concept. Rather than trying to replicate a live event online, we focused on leveraging the unique benefits that only a virtual venue can offer, and we learned a lot. Attendees rated that event 4.4 out of 5 and provided some excellent feedback for us to consider as we plan this next round. Whether in-person or online, our top priority is to provide uncompromisingly valuable content and connection, and I feel confident that we can do that once again.”

Agenda updates and registration details for the online experience will be released in the coming weeks and months. In the meantime, those interested in attending or learning more about #B2BMX in-person or online can sign up to receive updates here and mark their calendars for:

  • February 22-24, 2021 – #B2BMX digital experience
  • June 7-9, 2021 - #B2BMX in-person (Scottsdale, Arizona)

About Demand Gen Report
Demand Gen Report, a G3 Communications brand, is a targeted online publication that uncovers the strategies and solutions that help companies better align their sales and marketing organizations, and ultimately, drive growth. A key component of the publication’s editorial coverage focuses on the sales and marketing automation tools that enable companies to better measure and manage their multi-channel demand generation efforts.

About The 2021 B2B Marketing Exchange
Hosted by Demand Gen Report, the B2B Marketing Exchange (#B2BMX) is a multi-day educational event focused on improving B2B marketing and sales strategies and results. The event includes six targeted educational tracks: the popular Content2Conversion Conference; the Demand Gen Summit; ABM In Action Live; Sales Impact Summit; Digital Strategy; and Channel Marketing. In 2021 #B2BMX has been rescheduled to take place June 7-9 at the Phoenician in Scottsdale, Ariz. The B2B Marketing Exchange digital experience will take place online February 22-24.

Sheri Butts
O: 201.257.8528 x248
C: 973.842.7961

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/d6996ff5-0a56-4640-8784-f37702f8c493

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