Global Kombucha Market 2019-2028 - Exemption from Alcohol Tax and Regulatory Code / Packaging Innovations / High Demand for Fortified Food and Beverage Products


Dublin, Feb. 17, 2021 (GLOBE NEWSWIRE) -- The "Global Kombucha Market 2019-2028" report has been added to's offering.

The global kombucha market is likely to progress at a CAGR of 22.21% during the projected period of 2019-2028.

The trend of health drinks and healthy hydration, paired with the demand for flavored kombucha drinks, is motivating the growth of the kombucha market globally. Additionally, the increased consumption of functional beverages owing to health concerns and rising R&D innovations to expand the product portfolio, are generating multiple growth opportunities for the market's future.

However, the availability of various alternatives for the consumers and regulatory issues relating to kombucha marketing are hampering the kombucha market's development.


The global kombucha market covers the North America, Asia-Pacific, Europe, Latin America, and the Middle East and Africa regions.

The Asia-Pacific is expected to become the fastest-growing market for kombucha during the projected period of 2019-2028. In the region, the demand for beverages that assist consumers in getting familiar with essential nutrition is growing. Moreover, kombucha is readily available on retail shelves, which further drives the growth of the kombucha market in the region.

In China, the trend of fusion tea has attracted several foreign companies to bring western detox tea philosophy for the consumers. Additionally, the surging demand for natural and organic kombucha is also augmenting the studied market's expansion in the country.


The key companies involved in the market include The Hain Celestial Group Inc, Humm Kombucha LLC, Makana Beverages Inc, GTs Living Foods, Health-Ade Kombucha, Brew Dr Kombucha, PepsiCo Inc, Wonder Drink Kombucha, Kosmic Kombucha, Live Soda LLC, New Age Beverages Corporation, Suja Life LLC, NessAlla Kombucha, and Revive kombucha.

PepsiCo's product portfolio includes potato chips, packaged water, energy drinks, still drinks, and others. Through its network of direct-store-delivery, customer warehouse, and vending distribution units, the company sells and distributes products to drug stores, e-commerce retailers, grocery stores, wholesale and distributors, and authorized independent bottlers. It acquired KeVita, a leading creator of fermented probiotic and kombucha beverages, expanding its kombucha business. The company serves a broad consumer base worldwide, and is headquartered in the United States.

Key Topics Covered:

1. Global Kombucha Market - Summary

2. Industry Outlook
2.1. Market Definition
2.2. Timeline of Kombucha
2.3. Key Insights
2.3.1. Exemption from Alcohol Tax and Regulatory Code
2.3.2. Packaging Innovations
2.3.3. High Demand for Fortified Food and Beverage Products
2.4. Impact of COVID-19 on Kombucha Market
2.5. Porter's Five Forces Analysis
2.6. Key Impact Analysis
2.6.1. Price
2.6.2. Kombucha Flavors
2.6.3. Labelling
2.7. Market Attractiveness Index
2.8. Industry Components
2.8.1. Research & Development
2.8.2. Manufacturers
2.8.3. Distributors
2.8.4. Retailers & End-Users
2.9. Market Drivers
2.9.1. Trend of Health Drinks and Healthy Hydration
2.9.2. Demand for Flavored Kombucha Drinks
2.10. Market Restraints
2.10.1. Availability of Various Alternatives for Consumers
2.11. Market Opportunities
2.11.1. Health Concerns Result in Increased Consumption of Functional Beverages
2.11.2. Increasing R&D and Innovations to Expand Product Portfolio
2.12. Market Challenges
2.12.1. Regulatory Issues Associated with Marketing of Kombucha

3. Global Kombucha Market Outlook - by Kombucha Type
3.1. Original/Regular Kombucha
3.2. Flavored Kombucha
3.2.1. Citrus
3.2.2. Apple, Coconut, and Mango
3.2.3. Herbs and Spices
3.2.4. Flower
3.2.5. Berries
3.2.6. Other Flavors

4. Global Kombucha Market Outlook - by Distributors
4.1. Supermarkets & Hypermarkets
4.2. Health Stores
4.3. E-Commerce
4.4. Other Distributors

5. Global Kombucha Market - Regional Outlook

6. Competitive Landscape
6.1. GTS Living Foods
6.2. Pepsico Inc (Kevita Kombucha)
6.3. Health-Ade Kombucha
6.4. Revive Kombucha
6.5. The Hain Celestial Group Inc
6.6. Brew Dr Kombucha
6.7. Humm Kombucha LLC
6.8. Wonder Drink Kombucha
6.9. Makana Beverages Inc (Thebu Kombucha)
6.10. Nessalla Kombucha
6.11. Live Soda LLC
6.12. Go Kombucha
6.13. Kosmic Kombucha
6.14. New Age Beverages Corporation (Bucha Kombucha)
6.15. Suja Life LLC

7. Research Methodology & Scope
7.1. Research Scope & Deliverables
7.2. Sources of Data
7.3. Research Methodology

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