Portland, OR, March 09, 2021 (GLOBE NEWSWIRE) -- Allied Market Research recently published a report, titled, “North America Adult Incontinence Products Market by Product Type (Diapers, Panty Shields, Under pads, Underwear, and Others), Incontinence Type (Stress Urinary Incontinence, Urge Urinary Incontinence, Overflow Incontinence, and Functional Urinary Incontinence), Distribution Channel (Online, and Offline), and Usage (Disposable, and Reusable): Opportunity Analysis and Industry Forecast, 2020–2027”. As per the report, the North America adult incontinence products industry was pegged at $3.16 billion in 2019, and is projected to reach $4.23 billion by 2027, growing at a CAGR of 5.4% from 2020 to 2027.
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Drivers, restraints, and opportunities
Surge in the aging population, growth in e-commerce, rise in acceptance toward adult incontinence, and efficiency in the prevention of hospital-acquired infections drive the growth of the North America adult incontinence products market. However, embarrassment in using adult incontinence products and surge in concern toward disposal of products hinder the growth of the market. On the contrary, technological integration is expected to create lucrative opportunities for the market players in the future.
Covid-19 scenario:
- The Covid-19 outbreak has increased the awareness among the adult population regarding personal care and hygiene products. This increased the demand for adult incontinence products.
- In addition, major market players have launched range of underpants, briefs, and other incontinence products to boost the sales of manufacturing companies.
- However, the prolonged lockdown resulted in a disruption in the supply chain and reduced consumer spending.
The diapers segment dominated the market
By product type, the diapers segment held the largest share in 2019, accounting for nearly half of the North America adult incontinence products market, due to the variety of products available in the market such as ultra-absorbent diapers, super-absorbent diapers, gender-specific diapers, biodegradable diapers, and regular diapers. However, the underwear segment is expected to register the highest CAGR of 6.4% during the forecast period, owing to increase in the aging population in the region.
The disposable segment to manifest the highest CAGR through 2027
By usage, the disposable segment is projected to portray the highest CAGR of 5.5% during the forecast period. Moreover, the segment dominated in 2019, contributing to nearly 90% of the North America adult incontinence products market. The increase in adoption of disposable adult incontinence products such as underwear, disposable pads, and disposable briefs, and others and features such as liquid absorption and retention capacity, easy to use, available in different sizes, fluffy, comfortable, leak proof protection, and odor control propel the growth of the segment.
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U.S. held the lion’s share
By region, the market across the U.S. held the largest share in 2019, accounting for more than four-fifths of the market, due to rise in the aging population suffering from incontinence problems. However, the North America adult incontinence products market across Canada is expected to register the highest CAGR of 7.8% from 2020 to 2027, due to increase in awareness about adult incontinence products and surge in adoption to stop urinary incontinence and bladder control problem.
Key market players
- Cardinal Health Inc.
- Domtar Corporation
- Drylock Technologies NV
- First Quality Enterprises, Inc.
- Essity Aktiebolag (Publ)
- Kimberly Clarke Corporation
- Health Care Products, Inc.
- Procter & Gamble
- Ontex Group NV
- Principle Business Enterprises, Inc.
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