ScholarShare 529 Helping Families Save for College This 529 Day

The 529 Day offer provides a $50 savings kickstart, as Californians continue to prioritize college savings

SACRAMENTO, Calif., May 11, 2021 (GLOBE NEWSWIRE) -- With California families saving for college in record numbers, new college savers can take advantage of a special offer to commemorate 529 Day, May 29th, this year. ScholarShare 529 – California’s official college savings plan – is offering a $50 bonus for families who open a new account with $50 or more between May 24 and May 31, and set up automatic monthly contributions of $25 or more for six months.

“There is no better time to save for college, and this year’s ScholarShare 529 Day offer provides a great foundation to get started,” said California State Treasurer Fiona Ma. “As thousands of families continue to save for college, we encourage all Californians to join them by taking advantage of this offer to invest in their children’s future.”

For more than a year, California families have prioritized saving for college despite COVID-19 challenges. ScholarShare 529 recently eclipsed $12 billion in assets under management, and posted record growth in 2020. The positive growth is continuing in 2021, with the number of new accounts opened in the first quarter up 9% compared to the first quarter of 2020, and contributions up nearly 14% during the same timeframe.

ScholarShare 529 provides several benefits that make the plan a powerful choice for college savers. The combination of 100% tax-free growth and low costs (ScholarShare 529 fees are less than half the national average) can mean more money for college. Saving with ScholarShare 529 provides flexibility to use funds at any accredited school, and the plan’s smart investment strategies support wide-ranging savings goals and timelines.

To learn more about the 529 Day promotion and how you can participate, visit

About ScholarShare 529
ScholarShare 529 serves as California’s official college savings plan. Administered by the ScholarShare Investment Board, ScholarShare 529 provides families with a valuable tool that offers a diverse set of investment options, tax-deferred growth, and withdrawals free from state and federal taxes when used for qualified higher education expenses, such as tuition and fees, books, certain room and board costs, computer equipment, and other required supplies. ScholarShare 529 manages $12.2 billion in plan assets across more than 359,000 accounts as of 4/30/2021.

To open a ScholarShare 529 account or get more information about the plan, visit For information about the ScholarShare Investment Board, visit, like ScholarShare 529 on Facebook at, subscribe to the YouTube channel at and follow them on Twitter at @ScholarShare529.

Media Contact
Ryan Hoffman

A photo accompanying this announcement is available at


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