TAAT™ Sponsors Team of World Champion Boxer Floyd Mayweather for June 6, 2021 Fight Against Logan Paul

Vancouver, CANADA


At 8:00 pm EDT on Sunday, June 6, 2021, world champion boxer Floyd Mayweather will square off against Logan Paul in the 65,326-seat Hard Rock Stadium in Miami. Under a sponsorship agreement with the Company, several members of Mr. Mayweather’s entourage will wear baseball hats with the TAAT™ logo during their entry into the arena and approach to the boxing ring. Previous boxing events featuring Mr. Mayweather set all-time records for pay-per-view demand, with his most recent professional fight against Conor McGregor yielding more than 4.3 million “buys” in August 2017.

LAS VEGAS and VANCOUVER, British Columbia, June 01, 2021 (GLOBE NEWSWIRE) -- TAAT GLOBAL ALTERNATIVES INC. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) (the “Company” or “TAAT”) has secured a high-profile sponsorship arrangement with world champion boxer Floyd Mayweather and his ringside entourage for Mr. Mayweather’s highly anticipated boxing match against Logan Paul on Sunday, June 6, 2021 at the Hard Rock Stadium in Miami, Florida. Under the sponsorship agreement, between six and eight of Mr. Mayweather’s entourage personnel will wear a TAAT™ baseball hat with the logo made clearly visible during their entry to the arena and approach towards the boxing ring, which will be visible to the live audience in the arena as well as international viewers of the event through pay-per-view (“PPV”). In Q2 2021, the Company started sponsoring events to drive awareness of TAAT™ among smokers aged 21+ in targeted settings including events in the Professional Bull Riders (“PBR”) circuit across the United States. This sponsorship of Mr. Mayweather’s team will place the TAAT™ brand in front of the largest audience of an event for which the Company has been a sponsor to date.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/324cc8cd-eac6-4d08-97ac-8e27499723b4

Readers using news aggregation services may be unable to view the media above. Please access SEDAR or the Investor Relations section of the Company’s website for a version of this press release containing all published media.

Historically, sports such as boxing have been highly effective as a promotional channel for tobacco brands. In the mid-1900s, elite professional boxers such as Joe Louis and “Sugar” Ray Robinson endorsed the Chesterfield brand of cigarettes (currently owned by Altria) in print advertisements1. Because modern boxing events are commonly shown through PPV as opposed to mainstream television, brands do not have the opportunity to advertise through standard television commercials played during broadcast intermissions. As a result, the strategic placement of logos or products is the common approach to marketing through boxers and boxing events. In 2015, it was reported that fast food chain Burger King, sports betting platform FanDuel, and watchmaker Hublot each paid USD $1 million to sponsor Floyd Mayweather2.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/ec450648-32e5-4ef8-b25b-eab60d7522f2

Readers using news aggregation services may be unable to view the media above. Please access SEDAR or the Investor Relations section of the Company’s website for a version of this press release containing all published media.

The Sunday, June 6, 2021 boxing match between Mr. Mayweather and Mr. Paul is expected to attract considerable attention to the TAAT™ brand by virtue of the substantial audience size. Interest in live attendance of the match at the 65,326-seat arena appears to be significant, with a block of four ringside seats having sold for USD $87,000 as reported by ESPN on May 27, 20213. Additionally, boxing events featuring Floyd Mayweather have had record-setting PPV purchase volumes to include 4.4 million “buys” of his fight against Manny Pacquiao on May 2, 20154 and 4.3 million “buys” of his fight against Conor McGregor on August 26, 20175. Both contestants also have large followings on Instagram (25.9 million followers of Mayweather, 19.5 million followers of Paul), which stands to increase potential visibility of the TAAT™ brand through footage of the match. A dedicated TAAT™ videographer will be present at the event to capture the Company’s brand placement in action.

TAAT™ Chief Executive Officer Setti Coscarella commented, “We are honoured that Mr. Mayweather accepted TAAT™ as a sponsor for his upcoming fight against Logan Paul. Globally, Mr. Mayweather has established an esteemed reputation as both an athlete and a celebrity personality defined by greatness achieved through hard work, which aligns with our approach to delivering a great experience to smokers aged 21+ with no tobacco or nicotine. This will be the highest level of visibility TAAT™ has had to date, and we are excited to see the engagement it creates among smokers aged 21+ who are watching the fight this weekend.”

Floyd Mayweather commented on the sponsorship as well, stating "As an athlete, naturally, I avoid anything that limits my ability to perform, so I can’t speak for smokers. But any addictive product that impacts the lungs is going to limit your ability to be the best version of you. I don't judge you for your decision to smoke, but don't claim to be the best version of yourself when you turn to nicotine and addictive substances over healthy alternatives."

Sources

1 - http://tobacco.stanford.edu/tobacco_web/images/tobacco_ads/smoking_in_sports/boxing/large/boxing_1.jpg

2 - https://fortune.com/2015/05/05/burger-king-fanduel-hublot-each-paid-1-million-to-sponsor-mayweather/

3 - https://twitter.com/espnringside/status/1397981334027468807

4 - https://www.espn.com/boxing/story/_/id/12872711/floyd-mayweather-manny-pacquiao-fight-shatters-all-live-gate-record

5 - https://www.espn.com/boxing/story/_/id/21770652/floyd-mayweather-conor-mcgregor-43-million-domestic-ppv-buys-600-million

On behalf of the Board of Directors of the Company,

TAAT GLOBAL ALTERNATIVES INC.

“Setti Coscarella”

Setti Coscarella, CEO and Director

For further information, please contact:

TAAT™ Investor Relations
1-833-TAAT-USA (1-833-822-8872)
investor@taatusa.com

THE CANADIAN SECURITIES EXCHANGE (“CSE”) HAS NOT REVIEWED AND DOES NOT ACCEPT RESPONSIBILITY FOR THE ACCURACY OR ADEQUACY OF THIS RELEASE, NOR HAS OR DOES THE CSE’S REGULATION SERVICES PROVIDER.

About TAAT Global Alternatives Inc.

The Company has developed TAAT™, which is a tobacco-free and nicotine-free alternative to traditional cigarettes offered in "Original", "Smooth", and "Menthol" varieties. TAAT™'s base material is Beyond Tobacco™, a proprietary blend which undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with "Big Tobacco" pedigree, TAAT™ was launched first in the United States in Q4 2020 as the Company seeks to position itself in the $814 billion1 global tobacco industry.

For more information, please visit http://taatglobal.com.

References

1 British American Tobacco - The Global Market

Forward-Looking Statements

This news release contains “forward-looking information” within the meaning of applicable Canadian securities legislation. Often, but not always, forward-looking information and information can be identified by the use of words such as “plans”, “expects” or “does not expect”, “is expected”, “estimates”, “intends”, “anticipates” or “does not anticipate”, or “believes”, or variations of such words and phrases or state that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur, or be achieved. Forward-looking information in this news release includes statements regarding the anticipated performance of TAAT™ in the tobacco industry, in addition to the following: Potential outcomes from the sponsorship of Floyd Mayweather in relation to his boxing match against Logan Paul on Sunday, June 6, 2021 in Miami, Florida. The forward-looking information reflects management’s current expectations based on information currently available and are subject to a number of risks and uncertainties that may cause outcomes to differ materially from those discussed in the forward-looking information. Although the Company believes that the assumptions and factors used in preparing the forward-looking information are reasonable, undue reliance should not be placed on such information and no assurance can be given that such events will occur in the disclosed timeframes or at all. Factors that could cause actual results or events to differ materially from current expectations include: (i) adverse market conditions; (ii) changes to the growth and size of the tobacco markets; and (iii) other factors beyond the control of the Company. The Company operates in a rapidly evolving environment. New risk factors emerge from time to time, and it is impossible for the Company’s management to predict all risk factors, nor can the Company assess the impact of all factors on Company’s business or the extent to which any factor, or combination of factors, may cause actual results to differ from those contained in any forward-looking information. The forward-looking information included in this news release are made as of the date of this news release and the Company expressly disclaims any intention or obligation to update or revise any forward-looking information whether as a result of new information, future events or otherwise, except as required by applicable law.

The statements in this news release have not been evaluated by Health Canada or the U.S. Food and Drug Administration. As each individual is different, the benefits, if any, of taking the Company’s products will vary from person to person. No claims or guarantees can be made as to the effects of the Company’s products on an individual’s health and well-being. The Company’s products are not intended to diagnose, treat, cure, or prevent any disease.

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Disclosures relating to investor relations firms retained by TAAT™ Global Alternatives Inc. can be found under the Company's profile on http://sedar.com.


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