Canadian Celiac Association Resources Now Available in Punjabi

Translated brochures aim to educate Eastern community in Canada

Mississauga, Ontario, CANADA

TORONTO, June 16, 2021 (GLOBE NEWSWIRE) -- As part of its ongoing effort to help Canadians suffering with celiac disease in the country’s diverse ethnic communities, the Canadian Celiac Association (CCA) today announced the release of Punjabi language versions of its “What is Celiac Disease” and “Living Gluten Free” brochures [hotlink both to this URL Both resources provide the Canadian Punjabi community with vital information about the disease, getting tested and dietary tips. (Click here to view release in Punjabi.)

Celiac disease, an autoimmune disorder triggered by the consumption of foods containing gluten (a protein found in wheat, rye and barley), affects 1 in every 133 Canadians, but currently about 80 percent of individuals with celiac disease remain undiagnosed.1

The wide range of symptoms celiac disease patients experience – such as chronic diarrhea, abdominal pain, weight loss, anemia, and infertility – makes the path to diagnosis a long and arduous one. It can take up to nine years on average from first appearance of symptoms, equating to years of needless suffering. 2 Left undiagnosed or untreated, celiac disease can have serious long-term consequences for a patient’s health, such as cancers of the gut, osteopenia, and neurological complications.

There is no cure for celiac disease and currently the only treatment is strict adherence to a gluten-free diet.

While a recent increase in the popularity of gluten-free and gluten-reduced diets among the general public has accelerated product demand and availability, it has also decreased awareness of the severity of the disease and overall empathy towards those who suffer from it.

“Every person with celiac disease has encountered someone who has downplayed their gluten-free dietary needs as just another lifestyle choice, when in fact, it’s vital to their overall health and well-being,” says CCA Executive Director Melissa Secord.

“We hope the brochures we’ve developed will help those in the Punjabi community with celiac disease to more effectively manage their condition and encourage others who are exhibiting related symptoms to seek diagnosis and treatment.”

To learn more about celiac disease and the resources available in other languages, visit

About the Canadian Celiac Association
The Canadian Celiac Association / L’Association canadienne de la maladie coeliaque, a volunteer-based federally registered charitable organization, empowers people who are adversely affected by gluten. It was founded in 1973 and continues to be a source of science-based information, fostering research and encouraging mutual support among the gluten-free community. The association serves people with celiac disease, dermatitis herpetiformis and gluten disorders through its affiliated chapters across Canada.

  1. Choung et al. Less hidden celiac disease but increased gluten avoidance without a diagnosis in the USA: Findings from the National Health and Nutrition Examination Surveys from 2009 to 2014. Mayo Clin Proc. 2018 June; Page 1-15.
  2. Delay to celiac disease diagnosis and its implications for health-related quality of life | BMC Gastroenterology | Full Text (

Media/PR Contact:
Angela Rotundo
P: 647-525-0030


CE5424_CCA PR for Punjabi Resources