Partnership Brings Juneteenth To Historic Heights

New York, New York, UNITED STATES

New York, NY, June 21, 2021 (GLOBE NEWSWIRE) -- Ms. Opal Lee began her mission in 2016, planning to walk 1,400 miles from Fort Worth, Texas to the steps of congress in Washington D.C in hopes of establishing Juneteenth as a national holiday. On June 17th, Ms. Opal’s dream became a reality. With Ms. Opal by his side, President Joe Biden signed the bill to make Juneteenth a federal holiday in the United States.

Ms. Opal Lee exclaimed: "To have Juneteenth made a National Holiday in my lifetime is unbelievable! I feel Joy, exuberance, and humility. Cinderella could not have had a better time than I did at my White House ball with the President of the United States, the Vice President and all the White House dignitaries! You didn’t find me running away from the ball. It was marvelous, it was stupendous, it was excellent.”  

In pursuit of getting Juneteenth legislation passed, Ms. Opal Lee and [INVNT GROUP] partnered to bring petitions to congress and expand Opal’s Walk Live into a national event. The movement also invigorated collaboration with Creative Artists Agency (CAA) and CAA Foundation to bring further awareness to the cause. 

Scott Cullather, President & CEO, [INVNT GROUP] said: “Ms. Opal’s vision of equality is one that everyone deserves. We at [INVNT GROUP] are humbled to have played a small part in bringing Ms. Opal’s dream to life, and are honored to be on this journey. We’re thankful for CAA and CAA Foundation; and because of their support, our Senate, Congress, and President Joe Biden for having recognized Juneteenth as a National Federal Holiday – one of the most significant events in our lifetime.”   

On Saturday, June 19th, Opal’s Walk for Juneteenth turned into a nationwide celebration, with in-person and virtual walks across Fort Worth, Washington D.C., Los Angeles, and New York City. People were invited to walk ‘virtually’ alongside Ms. Opal Lee by registering to walk the 2.5 miles from wherever they were located. The walks were also powered by Conquer’s efforts to enlist national support for Juneteenth.

Brett Barbee, President of Conquer adds: “Conquer celebrates the fact that our diversity makes us better and our unity keeps us together. Juneteenth as a National Federal Holiday is a tangible reminder of a marathon effort comprised of significant victories that added up to one major win for us all. While her journey wasn’t easy, Ms. Opal’s dream and her personal commitment made it easy for us to fall in love with the effort and the woman leading it. Thank you Ms. Opal. This is just the beginning.”  

[INVNT GROUP] will continue it's partnership while celebrating this historic victory alongside Ms. Opal - past June 19th, through July 4th, and for generations to come.



About Ms. Opal Lee

Ms. Opal is the oldest living board member of the National Juneteenth Observance Foundation (NJOF) that was founded and led by the late Dr. Ronald Myers, Sr., whose initiative is for Juneteenth to become a national holiday. To bring awareness to the cause, she started her Opal’s Walk 2 DC campaign in 2016, where she walked 2.5 miles to symbolize the 2.5 years that it took for slaves in Texas to know that they were free. Ms. Opal launched a petition to make Juneteenth a national holiday on, and in September 2020 delivered the 1.5 million signatures it had received to Congress. Ms. Opal believes that freedom should be celebrated from the 19th of June to the 4th of July. For more information visit


Founded in 2008 by Scott Cullather and Kristina McCoobery, INVNT uses the craft of live brand storytelling to create and produce live experiences that excite and unite physical and virtual audiences, globally. The company's ‘challenge everything’ positioning statement helps clients including General Motors, Grant Thornton, Merck, PepsiCo and Samsung share their stories with every audience that matters. Part of [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT™, INVNT's offices are strategically located in New York – where its INVNT Higher Ed division is also based – London, Sydney, Detroit, San Francisco, Washington D.C., Stockholm and Singapore. For more information visit

About Conquer

Conquer is a national paid-media agency driven by marketing science, predictive analytics, thorough planning, and measurable execution. Conquer was launched in 2015 by Brad Benbow and Brent Barbee, and is known for its’ long-time national media partner relationships. Conquer accelerates growth for clients like Farm Rich, SeaPak Shrimp & Seafood Co, by partnering with media brands like Discovery, NBCU, Facebook and more. Conquer is headquartered in Atlanta’s thriving Midtown community with a retreat office in Saint Simons Island, GA. For More information visit




Ms. Opal Lee at The White House embraced by President Joe Biden and Vice President Kamala Harris [Credit: Associated Press]

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