Corporate Travel Technology Leader Deem Wins Comparably Award for Best CEO for Diversity

Deem reinforces its reputation for diversity, equity and inclusivity with Comparably award.

San Francisco, California, UNITED STATES

Oakland, Calif., July 13, 2021 (GLOBE NEWSWIRE) -- Deem, a leading mobile and cloud technology provider for the corporate travel industry, today announced it has won the 2021 Comparably Best CEO for Diversity award, based on anonymous employee feedback, ratings and reviews.

“Business travel is for everyone, and we need an organization that complements that philosophy,” said David Grace, president at Deem. “Making sure we create and value a culture of equality and inclusivity is incredibly important for our team and in how we approach building solutions that work for everyone. Winning this Best CEO for Diversity award shows that our team thinks so, too.”

“It is vital to our culture and business that we embody the ideals contained in the words ‘diversity’, ‘equity’ and ‘inclusion’,” said Michelle Denman, VP of people and places at Deem. “These are active words to us, in that we acknowledge they require action to be meaningful. We know we’re a stronger team and better company when we have a more diverse and inclusive culture, and we continually make efforts to improve in these areas.”

Deem’s business travel technology platform, Etta, is a mobile-first corporate travel booking and management platform that is changing how both staff and clients think about corporate travel. Built using a human-centered design approach, Etta has an intuitive, consumer-like user experience enhanced by beautiful visuals and accessibility features that assist travelers in myriad ways.

Etta empowers travel managers and finance teams to control costs and provide proactive duty of care for travelers. Learn more about Etta and see the accessibility features in Etta for iOS (with Etta for Android expected in August 2021.)

Deem is currently hiring. See our open job roles at


About Comparably

Comparably ( is a leading workplace culture and compensation monitoring site that provides the most comprehensive and accurate representation of what it’s like to work at companies. Employees can anonymously rate their employers in 20 workplace culture categories, providing the public a transparent and in-depth look at the experiences different segments of workers have based on gender, ethnicity, age, department, tenure, location, education and company size. Since launching in 2016, Comparably has accumulated 10 million ratings on 60,000 U.S. companies. The platform has become one of the fastest-growing SaaS solutions for employer branding and a trusted third-party site for workplace and salary data, most notably for its annual Best Places to Work series.


About Deem

Deem is on a mission to transform travel. Starring Etta, its mobile-first, corporate travel booking and management platform, Deem offers employees everything they need to easily make the right travel decisions for themselves and their company. Deem’s travel technology plugs into major travel agencies and expense solution providers, empowering more corporate customers and the world’s largest travel management companies.

Deem is a wholly owned and independently run subsidiary of Enterprise Holdings. The company is headquartered in Oakland, California, with offices in Dublin, Ireland and Bangalore, India. Learn more at


The award-winning Travel SafetyCheck feature built into Etta, the corporate travel planning and management platform from Deem, offers more than just current pandemic-related information. SafetyCheck also includes neighborhood safety scores based on various criteria, including women's safety, nighttime safety, LGBTQ+ safety, and more. All of this information is presented logically and clearly right within the booking process, where travelers need it most to make the best decisions for themselves and their companies. Etta, powered by Deem, is a mobile-first corporate travel booking and management solution designed to empower travelers and create better control and experience for travel managers. Etta was created using a human-centered design approach and includes accessibility features as outlined by the W3C to make business travel more inclusive for more people and companies.

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