Singing Machine Announces Release of New Carpool Karaoke Microphone 2.0

Fort Lauderdale, UNITED STATES


New Carpool Karaoke Mic is louder than ever!

Fort Lauderdale, FL, Sept. 01, 2021 (GLOBE NEWSWIRE) -- The Singing Machine Company, Inc. (“Singing Machine” or the “Company”) (OTCQX: SMDM) – the worldwide leader in consumer karaoke products – announces the official product release of its widely acclaimed Carpool Karaoke Microphone 2.0. The new product release follows the viral success of the first version of the Carpool Karaoke Microphone which became a must-have sensation on TikTok last year. The next generation microphone has been reimagined with expanded capabilities to better target social media based consumers, specifically to be louder and more fun with the following new features:

  • Two new color options -- Rose Gold and Black & Gold.
  • Duets! Pair two microphones and get the entire car singing.
  • 6 built-in voice changer effects to alter your voice and be the life of the car-ride.
  • 3 built-in sound effects for endless entertainment.
  • Lead vocal removal technology so your voice can shine.

Based on the segment that has become a global, viral sensation on THE LATE LATE SHOW WITH JAMES CORDEN, CARPOOL KARAOKE has generated over 2.5 billion views and features celebrities riding along and singing along to their favorite songs with James Corden. Due to its popularity, the segment launched a stand-alone show which was picked up as one of the first original content series on Apple TV, now in its fourth season.

Gary Atkinson, Singing Machine CEO, commented, “We are pleased to unveil the second generation of our flagship Karaoke product. Our initial foray into the Carpool Karaoke ecosystem was well-received, particularly in response to the challenges presented by the COVID-19 pandemic on our consumer base. The successful launch of our first-generation Carpool Karaoke offering was a significant contributor to our overall revenue growth over the past several quarters, and we are optimistic that this new offering has the potential to positively impact our sales and overall brand awareness for the Singing Machine portfolio of in-home and mobile devices.”

Atkinson continued, “Our fans have spoken -- the Carpool Karaoke Microphone has forever changed car journeys for the better.”

“We listened to our core gen z and millennial customers and focused on being loud and being fun and making the new 2.0 Microphone the center of attention. Even with the strong positive feedback on the first version, our team felt like we could make the product and experience even better for our loyal user base. For example, the new Duets functionality enables users to pair multiple microphones and the voice-changer effects provide hours of attention-getting entertainment. These unique capabilities continue to reinforce many of the critical competitive advantages we have that we believe separates our products from the majority of our competitors, expands repeat consumer purchases and continues to strengthen brand loyalty”, concluded Mr. Atkinson.

The CARPOOL KARAOKE segment is the biggest viral video hit ever on late-night television, with over 2.5 billion views on YouTube since its inception. The #1 most-watched late-night clip on YouTube is a CARPOOL KARAOKE segment featuring Adele, which has racked up an astounding 240 million views. CARPOOL KARAOKE also has the second most-watched clips in the history of late night with One Direction. Other top stars, such as Paul McCartney, Elton John, Justin Bieber, Sia, Bruno Mars, Stevie Wonder and Jennifer Lopez have also appeared in the segment, as has First Lady Michelle Obama.

The popular CARPOOL KARAOKE will continue to be a recurring segment on THE LATE LATE SHOW WITH JAMES CORDEN, which is broadcast Monday through Friday on the CBS Television Network. The Apple series has received an Emmy for best short form variety show.

Product Availability

Carpool Karaoke The Microphone 2.0 is available now on Amazon.com & Singingmachine.com
Suggested retail price: $59.99. Visit www.carpoolmic.com for additional information.

About The Singing Machine

Based in the U.S., Singing Machine® is the North American leader in consumer karaoke products. The first to provide karaoke systems for home entertainment in the United States, the Company sells its products worldwide through major mass merchandisers and on-line retailers. We offer the industry's widest line of at-home karaoke entertainment products, which allow consumers to find a machine that suits their needs and skill level. As the most recognized brand in karaoke, Singing Machine products incorporate the latest technology for singing practice, music listening, entertainment and social sharing. The Singing Machine provides consumers the best warranties in the industry and access to over 24,000 songs for streaming and download. Singing Machine products are sold through most major retailers in North America and internationally. See www.singingmachine.com for more details.

Investor Relations Contact:
Brendan Hopkins
(407) 645-5295
investors@singingmachine.com
www.singingmachine.com
www.singingmachine.com/investors

Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements are based on current expectations, estimates and projections about the Company's business based, in part, on assumptions made by management and include, but are not limited to statements about our financial statements for the fiscal year ended March 31, 2021. You should review our risk factors in our SEC filings which are incorporated herein by reference. Such forward-looking statements speak only as of the date on which they are made and the company does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date of this release.