Slinger Announces Expansion into Brazil


With 20+ years of experience representing leading tennis brands such as HEAD and PENN, DLD will introduce the Slinger Bag and brand to the Brazilian tennis market

BALTIMORE, Oct. 07, 2021 (GLOBE NEWSWIRE) -- Slinger Bag (OTCQB: SLBG) ("Slinger" or the "Company"), a sports brand focused on innovating game improvement technology and equipment, with the vision to become a connected sports company, today announced its entry into the Brazilian tennis market through an exclusive distribution partnership with DLD. Founded in 1994, DLD is a sporting goods import and trading company and currently represents leading tennis brands such as HEAD and PENN in Brazil, specializing in national distribution and marketing.

“We are thrilled to finally enter the Brazilian tennis market with our new partners at DLD,” said Mike Ballardie, CEO of Slinger. “We are constantly asked by tennis enthusiasts when the Slinger Bag is coming to Brazil, and we now look forward to introducing our ball launcher, app and future technologies to them. Their longstanding relationships with iconic tennis brands was a driving factor in us selecting them as our Brazilian distributors.”

The Slinger Bag has quickly become one of the most sought-after consumer tech products in tennis, receiving widespread acclaim in the process and is now sold in 60+ countries on five continents and has achieved distribution deals worth over $250M over the next five years. There are over two million tennis players in Brazil, and there are over 70,000 tennis clubs across the country.1

“We are excited to add Slinger to the great group of tennis and sports brands we bring to Brazil,” said Paulo De Tarso, CEO of DLD. “This product is revolutionary and will provide tennis enthusiasts across the country with a unique experience on the court, regardless of their playing ability. We have not seen a product like the Slinger Bag come into tennis in many, many years. There is a lot of excitement among tennis players in Brazil for it.”

Brazilian doubles tennis legend Bruno Soares, a six-time Grand Slam champion in doubles and avid Slinger Bag user, is looking forward to introducing Slinger to his home country. “It is very exciting to see Slinger come to my home country of Brazil,” said Bruno Soares. “The Slinger Bag is something I use in my own training, and I love how easy it is to use and travel with. I think it is going to have a big impact on all levels of tennis in Brazil, especially at the grassroots level and with new players. It’s such a popular sport in the country and I look forward to doing whatever I can to help build excitement around the Slinger brand in Brazil.”

The Slinger Bag is available to order now - to find out more about Slinger Bag, visit


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About Slinger®: Slinger® is a new sports brand focused on delivering innovative, game improvement technologies and equipment across all ball sport categories. With the vision to become a leading connected sports company, Slinger® enhances the skill and enjoyment levels of players of all ages and abilities. Slinger® is initially focused on building its brand within the global tennis market, through its Slinger Bag® Tennis Ball Launcher and Accessories. Slinger Bag® has underpinned its proof of concept with over $250M of retail value in global distribution agreements since the Spring of 2020. Led by CEO Mike Ballardie (former Prince CEO and Wilson EMEA racquet sports executive) Slinger® is primed to disrupt what are traditional global markets with its patented, highly transportable, and affordable Slinger Bag® Launcher and its suite of connected app and SaaS services.

About DLD: Founded in 1994, DLD is a sporting goods import and trading company, currently representing iconic brands such as HEAD, PENN and MARES. It has been partnered with HEAD for over 20 years, making it the longest-standing representative for the brand in Latin America. DLD’s brands and products are focused within the sports market, and the group specializes in national distribution and marketing.

Slinger Bag Disclaimer: Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995. Statements in this press release that are not strictly historical are “forward-looking” statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. These statements involve a high degree of risk and uncertainty, are predictions only and actual events or results may differ materially from those projected in such forward-looking statements. Factors that could cause or contribute to differences include the uncertainty regarding viability and market acceptance of the Company’s products and services, the ability to complete development plans in a timely manner, changes in relationships with third parties, product mix sold by the Company and other factors described in the Company’s most recent periodic filings with the Securities and Exchange Commission, including its 2019 Annual Report on Form 10-K and quarterly reports on Form 10-Q.

Forward-Looking Statements: This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and Private Securities Litigation Reform Act, as amended, including those relating to the Company's product development, clinical and regulatory timelines, market opportunity, competitive position, possible or assumed future results of operations, business strategies, potential growth opportunities and other statement that are predictive in nature. These forward-looking statements are based on current expectations, estimates, forecasts and projections about the industry and markets in which we operate and management's current beliefs and assumptions.

These statements may be identified by the use of forward-looking expressions, including, but not limited to, "expect," "anticipate," "intend," "plan," "believe," "estimate," "potential, "predict," "project," "should," "would" and similar expressions and the negatives of those terms. These statements relate to future events or our financial performance and involve known and unknown risks, uncertainties, and other factors which may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Such factors include those set forth in the Company's filings with the Securities and Exchange Commission. Prospective investors are cautioned not to place undue reliance on such forward-looking statements, which speak only as of the date of this press release. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events or otherwise.