Global Video Processing Platform Market (2021 to 2026) - Growth in Demand for Real-Time Video Services Presents Opportunities


Dublin, Oct. 08, 2021 (GLOBE NEWSWIRE) -- The "Global Video Processing Platform Market with COVID-19 Impact Analysis by Component, Application (Video Upload & Ingestion, Dynamic Ad Insertion, Video Transcoding & Processing), Content Type, End-user, Vertical, and Region - Forecast to 2026" report has been added to's offering.

The Global Video Processing Platform (VPP) Market is expected to grow at a Compound Annual Growth Rate (CAGR) of 16.5% during the forecast period, to reach USD 11.4 billion by 2026 from USD 5.3 billion in 2021.

In recent years the digital media consumption has increased significantly across the globe. The rise in the number of devices capable of supporting digital media, along with the growing access to high internet speed, provides consumers with an option to access the media content of their choice, be it information, entertainment, or social activity, anytime and anywhere. Among all the digital devices used, mobile devices have taken over as the preferred medium of consuming online media. The smartphone market has witnessed unprecedented growth in the last 5 years. The use of smartphones is growing across the globe. According to Statista, 6.3 billion people in the world owned a smartphone till 2021.

The online video trend is exploding the amount of internet traffic generated at a high rate. With improved networks, better access to the internet, multimedia service-capable mobile devices, and an application development ecosystem, media consumption via digital platforms is increasing. As the number of internet users has been increasing in the past few years, and this number is expected to grow significantly in upcoming years, the demand for video processing solutions and services is also expected to grow. Thus, factors such as the growing trend of mobile video streaming and the availability of high-speed internet at a low cost have fueled the growth of the video processing platform market.

The video upload and ingestion segment is expected to hold a larger market size during the forecast period

The application segment includes video upload and ingestion, dynamic ad insertion (real-time), video transcoding and processing, video hosting, content rendering, and others. The video upload and ingestion segment is estimated to account for the largest market share during the forecast period. Video upload and ingestion are some of the most important applications of a video processing platform. Video ingest is the process of capturing, transferring, or importing different types of video into the server. Organizations need to deal with a plethora of video sources that are creating difficulties in supporting a wide variety of file formats.

The video upload and ingestion help enterprises in creating video content with flexibility. It helps organizations to capture, transfer, and store video files in an organized manner. It also assists in encoding and transcoding video streams, indexing video to make it more convenient to search, process images and slides, create thumbnails, and route video assets. Video upload and ingestion support both basic uploading and high-speed video uploading for content administrators. Video upload and ingestion is projected to account for the largest market share in the applications segment.

The media and entertainment vertical expected to hold the largest market share in 2020

The media and entertainment vertical is continuously evolving, owing to the rapid advancements in media technologies. In the traditional media value chain, content is created for a channel that is then broadcast to viewers. Delivering media content to any connected device has become the most significant trend in the broadcasting industry. There is an exponential surge in video traffic from VoD services, such as Netflix and Amazon Prime, video conferencing, live broadcast of entertainment and infotainment outlets, and new services in the social media sphere contribute to the demand for high-quality video processing platforms.

The internet users around the globe are increasing rapidly and the media and entertainment vertical is witnessing a shift from traditional networks which involved TV networks to the internet. Demand for real-time videos and on-demand videos is increasing rapidly. Video applications, such as video streaming, webcasting, video conferencing, and video content managing are gaining traction and contributing to the increased demand for video processing platforms.

North America to hold the largest market size and Asia Pacific (APAC) to grow at a higher rate during the forecast period

North America witnessed the earliest adoption of cloud and mobile technologies, which has been significantly responsive to the adoption of video processing platforms. The North American region consists of countries such as the US and Canada. Enterprises are adopting video processing platforms rapidly to enhance the overall employee experience and tackle business continuity challenges amid the lockdown.

North America is projected to encourage market growth, as large enterprises and SMEs are focused on developing innovative video processing platforms, which are integrated with technological advancements, such as video streaming, real-time advertising, video analytics, Artificial Intelligence (AI), and Machine Learning (ML). North America also witnesses the early adoption of cloud and mobility technologies and has an advanced IT infrastructure, which reduces operational expenditure through various advancements in technologies across various verticals. North America is estimated to be the largest contributor in terms of revenue, as compared to the other regions.

Key Topics Covered:

1 Introduction

2 Research Methodology

3 Executive Summary

4 Premium Insights
4.1 Attractive Growth Opportunities in the Video Processing Platform Market
4.2 Market, by Component
4.3 Market, by Application
4.4 Market, by Content Type
4.5 Market, by End-user
4.6 Video Processing Platform Market, by Vertical
4.7 Market Investment Scenario

5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers Increase in Demand for High-Quality Videos Growing Need for Transcoding to Deliver Videos to Maximum End-users Multi-Device Compatible Video Requirements Increase in Internet Penetration Across the Globe Changing Trends in Digital Advertising
5.2.2 Restraints High Content Creation Cost and the Threat of Content Piracy
5.2.3 Opportunities Shift from Traditional Streaming Services to Online Streaming Services and Surge in Online Video Consumption Growth in Demand for Real-Time Video Services
5.2.4 Challenges Complex Nature of Video Processing Poor Infrastructure in Few Developing and Underdeveloped Countries
5.3 Case Study Analysis
5.3.1 Use Case 1: Kaltura
5.3.2 Use Case 2: Akamai
5.3.3 Use Case 3: Synamedia
5.4 Supply Chain Analysis
5.5 Ecosystem
5.6 Patent Analysis
5.7 Video Processing Platform: Impact of COVID-19
5.8 COVID-19-Driven Market Dynamics
5.9 Porter's Five Forces Analysis
5.10 Technological Analysis
5.11 Regulations
5.12 Pricing Analysis
5.13 Trends/Disruptions Impacting Buyers

6 Video Processing Platform Market, by Component
6.1 Introduction
6.1.1 Component: Market Drivers
6.1.2 Component: COVID-19 Impact
6.2 Hardware
6.3 Platform
6.4 Services

7 Video Processing Platform Market, by Application
7.1 Introduction
7.1.1 Application: Market Drivers
7.1.2 Application: COVID-19 Impact
7.2 Video Upload and Ingestion
7.3 Dynamic Ad Insertion (Real-Time)
7.4 Video Transcoding and Processing
7.5 Video Hosting
7.6 Content Rendering
7.7 Other Applications

8 Video Processing Platform Market, by Content Type
8.1 Introduction
8.1.1 Content Type: Market Drivers
8.1.2 Content Type: COVID-19 Impact
8.2 Real-Time/Live
8.3 On-Demand

9 Video Processing Platform Market, by End-user
9.1 Introduction
9.1.1 End-user: Video Processing Platform Drivers
9.1.2 End-user: COVID-19 Impact
9.2 TV Broadcasters
9.3 Network Operators
9.4 Content Providers

10 Video Processing Platform Market, by Vertical
10.1 Introduction
10.1.1 Vertical: Video Processing Platform Drivers
10.1.2 Vertical: COVID-19 Impact
10.2 Banking, Financial Services, and Insurance (BFSI)
10.3 Education
10.4 Government
10.5 Healthcare and Life Sciences
10.6 IT and Telecommunications
10.7 Manufacturing
10.8 Media and Entertainment
10.9 Retail and Consumer Goods
10.10 Other Verticals

11 Video Processing Platform Market, by Region

12 Competitive Landscape

13 Company Profiles
13.1 Key Players
13.1.1 Akamai Technologies
13.1.2 Mediakind
13.1.3 Imagine Communications
13.1.4 Synamedia
13.1.5 Kaltura
13.1.6 Ateme
13.1.7 Seachange
13.1.8 Vantrix
13.1.9 Nvidia
13.1.10 Pixel Power
13.1.11 Qumu
13.1.12 Inpixal
13.1.13 Amagi
13.1.14 Apriorit
13.2 SMEs/Start-Ups
13.2.1 Mediamelon
13.2.2 Mux
13.2.3 Base Media Cloud
13.2.4 M2A Media
13.2.5 Blazeclan Technologies
13.2.6 Beamr
13.2.7 JW Player
13.2.8 Ssimwave

14 Adjacent and Related Markets

15 Appendix

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