Mitch Gould and Nutritional Products International: Holiday Sales Expected to Grow by at Least 7%

Bain, Deloitte and Mastercard Predict Stronger Sales in 2021


BOCA RATON, FL, Oct. 26, 2021 (GLOBE NEWSWIRE) -- Retailers are looking at a green Christmas this year because holiday sales are expected to increase 7-9 percent compared to the 5.8 percent reported for 2020.

“Major financial institutions, including Mastercard, Bain, and Deloitte see holiday retail sales going up 7-9 percent,” said Mitch Gould, founder and CEO of Nutritional Products International, a global brand management firm based in Boca Raton, FL.

Gould said Mastercard Spending Pulse said the spike in sales revenue is fueled by in-store shopping and strong consumer demands.

Supporting the sales forecasts are reports that major retailers have been hiring thousands of new employees, including Dick’s Sporting Goods, Walmart, and Amazon.

“Pent-up demand and a desire to enjoy a merry Christmas after almost two years of COVID-19 are driving the momentum in 2021,” Gould said.

Gould’s company, NPI, works with health and wellness product manufacturers who want to launch products in the world’s largest consumer market.

“I talk to CEOs and owners of brands every day,” Gould said. “They are monitoring the U.S. economy and looking for positive news.”

Gould said brand manufacturers are smiling as they watch America’s stock market, retail employment hires, and strong sales projections.

The key to NPI’s success over the years is the “Evolution of Distribution” platform that Gould developed to remove obstacles from product launches.

The “Evolution of Distribution” model is a turnkey, one-stop shop that provides all the services brands need to introduce products to American consumers.

“NPI also keeps a close watch on economic indicators,” Gould said, adding that increased brick-and-mortar stores sales were always expected to rebound.

“Although in-store purchases are rising, online sales skyrocketed during the pandemic. COVID-19 changed consumer shopping habits, which means brands need a stronger presence online than before the health crisis,” he said.

Gould's experience with online sales goes back to the early 2000s when Amazon launched its health and wellness category.

“I was part of a ‘Powerhouse Trifecta’ that placed more than 100 brands onto the virtual shelves of Amazon’s new health and wellness category,” Gould said.

The other two-thirds of the ‘Powerhouse Trifecta' included Jeff Fernandez, who was on the Amazon team stocking the new category, and Kenneth E. Collins, who then worked for Muscle Foods.

“We were the perfect team back then and we continue to be today,” he said. “Jeff is now NPI’s president and Ken is our executive vice president.”

Gould is proud of the retail experience his executive team has accumulated during their career.

“We have a veteran team that understands what product manufacturers need and what retailers want,” Gould said. “You can’t beat that level of knowledge.”

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NPI is a privately-held company that specializes in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand the distribution of their products in the U.S. retail market.

Mitch Gould, the founder of NPI, is a third-generation retail distribution and manufacturing professional. Gould, known as a global marketing guru, has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, Wayne Gretzky.



Mitch Gould, founder and CEO of Nutritional Products International

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