Founded by Instacart Veterans, Anomalo Launches to Help Enterprises Trust Their Data With a $33 Million Series A Led by Norwest Venture Partners

PALO ALTO, Calif., Oct. 28, 2021 (GLOBE NEWSWIRE) -- Today Anomalo, the complete data quality platform company, formally launched with its product that helps teams trust the data they use to make decisions and build products. Anomalo’s customers include some of the biggest brands like BuzzFeed, Discover Financial Services and Substack. The company has exceeded 7-figures of annualized recurring revenue, tripling its revenue over the last quarter.  

Much like software before it, data is the next competitive battleground for modern enterprises. Inspired by the successes of Amazon, Google and Netflix, companies are rushing to become data-powered organizations. They are standing up data technology stacks, ingesting data from internal and external sources and using it for everything from business decision-making to predictive analytics and machine learning.

But every data-driven company quickly encounters one unfortunate fact: much of their data is missing, stale, corrupt or prone to unexpected and unwelcome changes. As a result, companies spend more time dealing with issues in their data rather than unlocking that data’s value. 

Anomalo addresses this problem by monitoring enterprise data and automatically detecting and root-causing data issues, allowing teams to resolve any hiccups with their data before making decisions, running operations or powering models.

Anomalo co-founders Elliot Shmukler, CEO, and Jeremy Stanley, CTO, worked closely together at Instacart and bonded over their shared love of using data. They applied data to everything from optimizing marketing spend through machine learning to improving the efficiency of the grocery delivery process by mapping out the best way to shop for items in stores. 

They witnessed many situations where Instacart’s data quality broke down. At one point, a geographic expansion strategy stalled by using data that was six months stale. The difficulty of ensuring their data was of high quality led them to found Anomalo.

“When you’re working with data, an old computer concept often applies: garbage in, garbage out. Trying to get good results while using inaccurate or corrupted data is simply an exercise in futility. Anomalo’s goal is to make sure that you never have to worry about the quality of the data you are using,“ said Elliot Shmukler, co-founder and CEO of Anomalo.

Legacy approaches to monitoring data quality require extensive work writing data validation rules or setting limits and thresholds. In contrast, Anomalo leverages machine learning to rapidly assess a wide range of data sets with minimal human input. If desired, enterprises can fine-tune Anomalo’s monitoring through the low-code configuration of metrics and validation rules.

The result is a complete data quality platform that is particularly suited to the work of large data teams or enterprises with broad and complex data sets such as those in the financial services, e-commerce and media verticals. 

"Everyone wants high quality data but it rarely gets the attention it deserves because existing approaches are tedious and prone to sending lots of false-positive alerts. We use robust machine learning methods to automate as much of the setup and maintenance as possible. When data breaks, we generate rich and insightful visualizations that quickly convey to our users exactly what and where their data went astray. We make monitoring data quality so easy and powerful, it's fun!" said Jeremy Stanley, co-founder and CTO of Anomalo.

Customers on Anomalo

  • BuzzFeed uses Anomalo to catch changes in their most important data sets and metrics. Gilad Lotan, BuzzFeed’s VP and Head of Data Science and Analytics, said: “With Anomalo in place, BuzzFeed's data team can be much more proactive. With Anomalo scanning our most important datasets and metrics, we quickly catch essential changes in data quality and availability.“
  • Discover Financial Services is leveraging Anomalo to quickly gain trust in their most critical data. Discover’s Chief Data & Analytics Officer Keith Toney said: “Discover is transforming and expanding how we use data as an enterprise asset to serve our customers better through advanced data analytics. We were looking for a product that would help us maintain a scalable foundation of trusted data in a fast-paced digital environment. We selected Anomalo to fully automate the basis of our data quality monitoring because their machine learning and root cause detection technology identifies late, missing or anomalous data across our petabyte-scale cloud warehouse. Our data stewards use Anomalo’s intuitive UI to tailor monitoring to their business needs. Compared to legacy solutions, Anomalo will help us detect more quality issues with just a fraction of the time invested by our team.” 
  • Substack uses Anomalo to empower their small team to keep up with an ever growing collection of data. Mike Cohen, Substack’s Data Manager, said: “With a small data team at Substack, the automated checks that Anomalo provides are like having another data engineer on the team whose primary focus is to ensure data quality and integrity. With these checks, we've caught internal data and production bugs and detected the presence of bad actors internal to our system that might have otherwise gone unnoticed for long periods of time.”

Anomalo Raises $33 Million in Series A
Today Anomalo also announced that it has raised $33 million in Series A funding, bringing the total raised to $38.95 million. The round was led by Norwest Venture Partners with Two Sigma Ventures, Foundation Capital, First Round Capital and Village Global participating. 

“Data is only useful if it’s accurate but data warehouses and BI tools don’t provide any validation so every company struggles with data quality. Elliot and Jeremy built Anomalo to help companies trust the accuracy of their data. It’s a game-changer for organizations that want to stop spending time investigating data issues and start making data-driven decisions with confidence,” said Parker Barrile, Partner at Norwest Venture Partners and Anomalo Board Member. 

The company plans to use the money to rapidly grow its engineering and sales teams to keep up with customer demand. 

About Anomalo
Anomalo helps enterprises trust the data they use to make decisions and build products. Enterprises can simply connect Anomalo’s complete data quality platform to their data warehouse and begin monitoring their data in less than 5 minutes, all with minimal configuration and without a single line of code. Anomalo is backed by Norwest Venture Partners, Foundation Capital, Two Sigma Ventures, Village Global and First Round Capital. For more information, visit or follow @anomalo_hq. 

Media and Analyst Contact:
Amber Rowland

A photo accompanying this announcement is available at


Anomalo Co-founders