Webinar: Omnichannel Marketing Attribution Hub for Enterprise Businesses by System Soft Technologies

Business, marketing and IT leaders learn how a 360-degree view and insights across all marketing channels personalize the customer journey and ROI analysis

Tampa, Florida, UNITED STATES

TAMPA, Fla., Nov. 30, 2021 (GLOBE NEWSWIRE) -- System Soft Technologies, a leader in enterprise IT services, solutions and products, today announced the company is hosting a webinar at 2 p.m. ET on Thursday, December 9, 2021. The webinar—“Introducing an Omnichannel Marketing Attribution Hub for Enterprise Businesses”—will acquaint modern enterprise business, marketing and IT leaders with System Soft’s Enterprise Omnichannel Marketing Attribution Hub powered by Elysium Analytics, which enables organizations to manage and capture insights from multichannel marketing programs, and holistically track and measure ROI by campaign.

“The goal for B2B enterprises is to coordinate all customer touchpoints and channels with personalized and relevant content, moving the customer through the sales funnel,” said Krishna Kolluru, Director of Marketing Technology and Strategy, System Soft. “Tracking engagements across these touchpoints and capturing insights along the journey are essential for nurturing prospects and building customer loyalty. Additionally, channel insights and customer intelligence empower enterprise marketers with the data they need to justify marketing spend and optimize return on ad spend.”

During this webinar, Kolluru, along with Satish Abburi, CTO, Elysium Analytics, will show attendees through a demo how System Soft’s Enterprise Marketing Attribution Hub can connect an organization’s data and analytics to business value, ​and improve targeting to increase conversions. This then provides insights for: 

  • Integrated, multichannel intelligence across marketing platforms, such as LinkedIn, Twitter, Facebook, Instagram
  • Customer journey insights
  • Campaign performance with drill-down intelligence
  • Marketing investments and ROAS 

For more details about the webinar and to register, click here.

What: Omnichannel Marketing Attribution Hub for Enterprise Businesses
Panel: Satish Abburi, CTO, Elysium Analytics, and Krishna Kolluru, Director of Marketing Technology and Strategy, System Soft Technologies
When: 2 p.m. ET, Thursday, December 9, 2021
Where: Register here to receive a link to the webinar.

About System Soft Technologies 
Systems Soft Technologies is a $136 million, privately held, global technology firm founded in 1999, headquartered in Tampa, Florida. The company is focused on helping businesses accelerate innovation through the delivery of exceptional IT products, services and solutions. System Soft’s broad range of capabilities contribute to the success of its clients across various industries and verticals and include digital transformation, application development, data analytics, Big Data, cybersecurity, AI/ML and cloud services and solutions. System Soft expertly combines the right people, processes and technologies, enabling its clients to maximize business value, operational efficiencies and software developer talent through the digital strategies driving today’s businesses to grow. System Soft also incubates new technologies, including two major data analytics startups, Elysium Analytics and Delphian Trading, respectively, next-generation cybersecurity and fintech innovators. Learn more about System Soft Technologies, Elysium Analytics and Delphian Trading, or connect, follow and like us on LinkedIn, Twitter and Facebook. For industry news, trends and updates, read our blog.


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