Oats Market is projected to reach USD 10.8 Billion by 2032 - Comprehensive Research Report by FMI

Oats Market by Product Type (Oats Groats, Whole Oats) & Region - Forecast 2022 - 2032


DUBAI, United Arab Emirates, Feb. 09, 2022 (GLOBE NEWSWIRE) -- The global Oats Market is estimated at USD 6.1 Bn in 2022 and is projected to reach USD 10.8 Bn by 2032, at a CAGR of 5.9% from 2022 to 2032. Globally, the market is estimated to create an absolute $ opportunity of about USD 4.7 Bn by 2032.

The incorporation of oats in the food industry is mainly due to the increasing market penetration of breakfast cereal products. The abundance of nutrients, particularly the dietary fiber content of oats, accompanied with the rising health consciousness of people, is one of the key factors driving the global Oats Market.

Apart from being a very healthy option for meals, oats contribute equally well for maintaining hair and skin health. The increasing consumption of convenience food and on-the-go food products also exhibits a positive impact on the oats market.

AttributeDetails
Market Size Value in 2022USD 6.1 Billion
Market Forecast Value in 2032USD 10.8 Billion
Global Growth Rate5.9% 
Forecast Period2022-2032

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According to the latest market report published by Future Market Insights, titled ‘Oats Market: Global Industry Analysis 2017-2021 and Opportunity Assessment 2022-2032’, the revenue generated from oats is estimated to be valued over US$ 4,897.6 Mn in 2021, which is projected to increase at a CAGR of 5.9% during the forecast period (2022 - 2032).

The growing economy is expected to exhibit a substantial growth over the retail chains across the globe. This, in turn, facilitates the demand for oats and oat products. Due to the preference of cereal products, retail chains are coming up with innovative types of oats and oat-based products accompanied by captivating advertisements, thus evoking a sense of authenticity to buy their products.

Leading brands are continuously gaining traction by launching premium range of oat products, creating a long-term growth opportunity all over the globe. Moreover, the growing fast-paced lifestyle of people has led to the increasing demand for portable and conveniently packed food products, thus elevating the demand for ready-to-eat oat products.

These factors have led to an increasing penetration of established players by ensuring a highly competitive market scenario for oats and oat products, and fortifying the overall growth of the oats market over the forecast period.

By end use, the breakfast cereals segment is estimated to account for a market value share of 51.2% in 2021 for the oats market. The breakfast cereals segment is expected to register a growth rate of 5.2% over the forecast period 2022 to 2032 for the oats market. On the basis of distribution, the hypermarkets/supermarkets segment has been estimated to hold the maximum value share of 67.7% in 2021, with a growth rate of 5.6%.

The online retail segment is expected to register a significant growth of 6.4% over the forecast period for the oats market. On the basis of region, Eastern Europe is expected to register a revenue share of 27.1% in 2021. North America is expected to follow Eastern Europe, with a revenue share of 20.6% in 2021 for the global oats market.

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Scope of the Report

AttributeDetails
Market Size
Value in
2022
USD 6.1 Billion
Market
Forecast
Value in
2032
USD 10.8 Billion
Global
Growth
Rate
5.9%
Forecast
Period
2022-2032
Historical
Data
Available
for
2017-2021
Market
Analysis
MT for Volume and USD Bn for Value
Key
Regions
Covered
North America, Latin America, Europe, East Asia, South Asia, Oceania and MEA
Key
Countries
Covered
United States, Canada, Brazil, Mexico, Germany, UK, France, Italy, Spain, Nordic, Russia, Poland, China, India, Thailand, Indonesia, Australia and New Zealand, Japan, GCC countries, North Africa, South Africa, others.
Key Market
Segments
Covered
Product Type, End-Use, Distribution Channel and Region
Key
Companies
Profiled
• Nestle S.A.

• PepsiCo (Quaker Oats Company)

• The Kellog Company

• General Mills, Inc.

• Pioneer Foods Ltd.

• The Hain Celestial Group, Inc.

• Grain Millers, Inc.

• Marico Limited

• Post Holdings, Inc.

• Bob’s Red Mill Natural Foods, Inc.

• Richardson International Limited

• Bagrry's India Ltd.

• Nature’s Path Foods

• NOW Health Group, Inc.

• Helsinki Mills Ltd.

• Morning Foods Limited

• Avena Foods Limited

• Blue Lake Milling Pty Ltd.
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Growing Demand for Food, Globally With the increasing rate of world population and healthier economic conditions, there will be more mouths to feed and more plates to fill. The changing trend of food and beverage consumption is likely to impact the transition of oats and oat-based products for the middle class, which, in turn, is expected to increase the demand for oats in the preparation of cereal products.

Also, per capita expenditure on food and beverages by the global population has witnessed a significant increase over the years. The key reason behind this is increasing health consciousness among consumers, as oats are among the most preferred alternatives, not only for breakfast but also for snacks, due to the better appetite fullness promotion behavior of oats. This increasing per capita expenditure is also expected to support the growth of the oats market.

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Some of the major companies operating in the oats market space are Nestlé S.A., Quaker Oats Company, The Kellogg Company, General Mills, Inc., Pioneer Foods Ltd., The Hain Celestial Group, Inc., Marico Limited, B&G Foods, Inc., Post Holdings, Inc., Grain Millers, Inc., Bob's Red Mill Natural Foods, Inc., Richardson International Limited, Bagrry's India Ltd, Nature’s Path Foods, NOW Health Group, Inc., Helsinki Mills Ltd., Morning Foods Limited, Avena Foods Limited, Blue Lake Milling Pty Ltd. (CHB Group), and Unigrain Pty Ltd, among other oat manufacturers.

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