Cardlytics Strengthens Bank Partnerships With PNC Purchase Payback Program

Cardlytics powers rewards programs for four of the largest U.S. banks

Atlanta, Georgia, UNITED STATES

ATLANTA, Feb. 17, 2022 (GLOBE NEWSWIRE) -- Cardlytics (NASDAQ: CDLX), one of the largest digital advertising platforms, announced today the extension of the PNC Purchase Payback, a loyalty program for PNC Bank, N.A., that provides customers rewards on every day purchases. The program originally began in 2011 and was expanded following PNC’s acquisition of BBVA USA. Cardlytics now has relationships with four of the largest banks in the country, with insights into more than $3.5 trillion in annual consumer spend.

PNC Purchase Payback features exclusive offers of up to 20% cash back on purchases from some of the largest brands in the country, including Starbucks™, McDonalds™, PetSmart™, Dunkin™, Five Guys™, Advance Auto Parts™, Panera™, Big Lots™ and Best Western™. The offers are carefully selected to add personalized value for customers, while also driving in-store and online sales for Cardlytics’ merchant partners.

“Our partnership with PNC Bank allows us to connect more consumers with our offers, driving engagement for the bank while also positioning Cardlytics among the major players in the advertising space,” said Farrell Hudzik, EVP, Financial Institutions, Cardlytics. “Through our bank partners, we offer marketers access to a trustworthy platform with an engaged audience, giving us a tremendous opportunity to make an undeniable impact for brands.”

With more than 170 million monthly active users, Cardlytics directly connects consumers in banks’ digital channels to brands in a variety of industries including retail, restaurant, travel and more. As one of the largest digital ad platforms, Cardlytics sees 1:2 card swipes in the US.

“Offering a program that provides additional rewards is an important way we show our customers how much we value their relationships,” said Todd Rosenthal, PNC Bank general manager of credit cards. “Because the offers on our PNC Purchase Payback are based on past purchases, our customers receive relevant, personalized offers from brands they shop every day, creating a truly rewarding experience.”

PNC Purchase Payback is available to PNC Bank’s consumer debit and credit portfolio customers, including some small business accounts, via mobile, online banking and email.

For more information on Cardlytics, visit For more information on PNC Purchase Payback, visit

About PNC Bank
PNC Bank, National Association, is a member of The PNC Financial Services Group, Inc. (NYSE: PNC). PNC is one of the largest diversified financial services institutions in the United States, organized around its customers and communities for strong relationships and local delivery of retail and business banking including a full range of lending products; specialized services for corporations and government entities, including corporate banking, real estate finance and asset-based lending; wealth management and asset management. For information about PNC, visit

About Cardlytics

Cardlytics (NASDAQ: CDLX) is a digital advertising platform. We partner with financial institutions to run their rewards programs that promote customer loyalty and deepen relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach, and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, Los Angeles, San Francisco, Austin, Detroit, and Visakhapatnam. Learn more at

Cautionary Language Concerning Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, the benefits of Cardlytics’ partnership with PNC Bank. These forward-looking statements are made as of the date they were first issued and were based on current expectations, estimates, forecasts and projections as well as the beliefs and assumptions of management. Words such as "expect," "anticipate," "should," "believe," "hope," "target," "project," "goals," "estimate," "potential," "predict," "may," "will," "might," "could," "intend," or variations of these terms or the negative of these terms and similar expressions are intended to identify these forward-looking statements. Forward-looking statements are subject to a number of risks and uncertainties, many of which involve factors or circumstances that are beyond Cardlytics’ control.

Cardlytics’ actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including but not limited to: risks related to the uncertain impacts that COVID-19 may have on Cardlytics’ business, financial condition, results of operations; unfavorable conditions in the global economy and the industries that Cardlytics serves; risks related to Cardlytics’ substantial dependence on the Cardlytics platform; risks related to Cardlytics’ ability to maintain relationships with PNC Bank; the amount and timing of budgets by marketers, which are affected by budget cycles, economic conditions and other factors, including the impact of the COVID-19 pandemic; Cardlytics’ ability to generate sufficient revenue to offset contractual commitments to FIs; Cardlytics’ ability to attract new partners, including FI partners, and maintain relationships with bank processors and digital banking providers; Cardlytics’ ability to maintain relationships with marketers; Cardlytics’ ability to adapt to changing market conditions, including Cardlytics’ ability to adapt to changes in consumer habits, negotiate fee arrangements with new and existing partners and retailers, and develop and launch new services and features; and other risks detailed in the “Risk Factors” section of Cardlytics’ Form 10-Q filed with the Securities and Exchange Commission on November 2, 2021 and in subsequent periodic reports that Cardlytics files with the Securities and Exchange Commission. Past performance is not necessarily indicative of future results. 

The forward-looking statements included in this press release represent Cardlytics’ views as of the date of this press release. Cardlytics anticipates that subsequent events and developments will cause Cardlytics’ views to change. Cardlytics undertakes no intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. These forward-looking statements should not be relied upon as representing Cardlytics’ views as of any date subsequent to the date of this press release.

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Mission North Agency