With 5.6% CAGR, Hair Care Market to Hit USD 112.97 Billion by 2028 | Increasing Adoption among the Male Population to Propel Market Forward

Companies covered in hair care market report are L'Oréal S.A. (Clichy, France), Coty Inc. (Amsterdam, North-Holland), Henkel AG & Co. KGaA (Düsseldorf, Germany), Unilever PLC (London, U.K.), The Procter & Gamble Company (Ohio, U.S.), Revlon, Inc. (New York, U.S.), Kao Corporation (Tokyo, Japan), Natura & Co. (State of São Paulo, Brazil), Johnson & Johnson (New Jersey, U.S.), Aveda Corporation (Minnesota, U.S.), and other players profiled

Pune,India, June 20, 2022 (GLOBE NEWSWIRE) -- The worldwide hair care market size reached USD 75.06 billion in 2020. The market value is projected to rise from USD 77.15 billion in 2021 to USD 112.97 billion in 2028 at a 5.6% CAGR during 2021-2028. Factors such as the rising prevalence of hair loss among males, as well as the prevalence of many hair-related diseases, are expected to promote the product's global acceptance. Fortune Business Insightspresents this information in its report titled “Hair Care Market, 2021-2028”.

COVID-19 Impact:

Market Experienced Decline of -4.63% in 2020 due to Lower Spending on Non-Essentials

The COVID-19 pandemic, which began in 2020, wreaked havoc on the global economy. The rate of infection increased dramatically, as did the fatality rate. To stop the spread of coronavirus infections, the respective governments declared total lockdown and imposed strict social distance regulations. As a result, some stores and industries were forced to close, limiting operational capacities. As a result, the hair care market growth experienced a decline of -4.63% in 2020.

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Hair Care Market Report Scope & Segmentation:

Report AttributeDetails
Market size value in 2020USD 75.06 billion
Revenue forecast in 2028USD 112.97 billion
Growth RateCAGR of almost 5.6% 2021-2028
Base Year2020
Historic Years2017 - 2019
Forecast Years2021 - 2028
Segments CoveredBy Product,  By Distribution Channel, By Region
Forecast UnitsValue (USD Billion), and Volume (Units)
Quantitative UnitsRevenue in USD million/billion and CAGR from 2021 to 2028
Regions CoveredNorth America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and Rest of World
Countries CoveredU.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others
Number of Companies CoveredL'Oréal S.A. (Clichy, France), Coty Inc. (Amsterdam, North-Holland), Henkel AG & Co. KGaA (Düsseldorf, Germany), Unilever PLC (London, U.K.), The Procter & Gamble Company (Ohio, U.S.), Revlon, Inc. (New York, U.S.), Kao Corporation (Tokyo, Japan), Natura & Co. (State of São Paulo, Brazil), Johnson & Johnson (New Jersey, U.S.), Aveda Corporation (Minnesota, U.S.)
Report CoverageMarket growth drivers, restraints, opportunities, Porter's five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis, and COVID-19 impact analysis.
Customization ScopeAvail customized purchase options to meet your exact research needs.

Fortune Business Insights™ lists out all the hair care market companies that are presently striving to reduce the impact of Covid-19 pandemic on the market:

  • L'Oréal S.A. (Clichy, France)
  • Coty Inc. (Amsterdam, North-Holland)
  • Henkel AG & Co. KGaA (Düsseldorf, Germany)
  • Unilever PLC (London, U.K.)
  • The Procter & Gamble Company (Ohio, U.S.)
  • Revlon, Inc. (New York, U.S.)
  • Kao Corporation (Tokyo, Japan)
  • Natura & Co. (State of São Paulo, Brazil)
  • Johnson & Johnson (New Jersey, U.S.)
  • Aveda Corporation (Minnesota, U.S.)

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Drivers & Restraints:

Increasing Adoption among the Male Population to Propel Market Forward

Grooming products, especially hair care products, are in high demand as a result of growing westernization and increased spending capacity of consumers globally. Growing popularity of hair care products and grooming among the male population is projected to drive up the market demand globally. As a result of the growing emphasis on grooming, there is a significant demand for hair maintenance products, which will drive global hair care market growth throughout the forecast period.      

Regional Insights:

Europe Hair Care Market Stood at USD 27.09 Billion in 2020 and will Rise Substantially   

In 2020, Europe hair care market size reached USD 27.09 billion. During the forecast period, Europe is expected to dominate the market owing to increasing awareness about fashion and cosmetics among people of all ages, which has resulted in a thriving beauty industry in the region. Furthermore, the presence of well-known brands such as L’Oreal and Henkel is likely to enhance the demand for advanced hair care products.

The market in Asia Pacific is thriving owing to the upgradation of living standards. The growing awareness about personal grooming in countries such as China and India will drive the demand for hair care products in the region.


By Product, Shampoo Segment to Witness Robust Demand and Rapid Growth through 2028

Based on product, the market share is segmented into hair oil, shampoo, conditioner, hair colorants, and others. Among these, the shampoo segment is projected to capture the majority market share through 2028, led by increasing demand in the market. Meanwhile, the hair oil segment will also record robust growth led by growing scalp health issues among individuals.

By Distribution Channel, Supermarket/Hypermarket Segment to Dominate over 2021-2028

In terms of the distribution channel, the market share is divided into specialty stores, supermarket/hypermarket, online stores, and others. The supermarket/hypermarket segment is anticipated to dominate the hair care market share owing to growing preference among consumers to shop at supermarkets and hypermarkets. However, online stores segment is expected to gain traction in the forthcoming years.

Competitive Landscape

Key Players Focus on Partnerships to Gain a Competitive Advantage

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead in the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolio.

Browse Detailed Summary of Research Report with TOC:


Detailed Table of Content:

  • Introduction
    • Research Scope
    • Market Segmentation
    • Research Methodology
    • Definitions and Assumptions
  • Executive Summary
  • Market Dynamics
    • Market Drivers
    • Market Restraints
    • Market Opportunities
    • Emerging Trends
  • Key Insights
    • Overview of the Parent/Related Markets
    • Industry SWOT Analysis
    • Supply Chain and Regulatory Analysis
    • Recent Industry Developments - Policies, Partnerships, New Product  Launches, and Mergers & Acquisitions
    • Market Analysis and Insights (in Relation with COVID-19)
      • Impact of COVID-19 on the Market
      • Supply Chain Challenges due to the Pandemic
      • Potential Opportunities Due to COVID-19
  • Global Hair Care Market Analysis, Insights, and Forecast, 2017-2028
    • Key Findings / Summary
    • Market Size Estimates and Forecast 
      • By Product (Value)
        • Hair Colorants
        • Shampoo
        • Conditioner
        • Hair Oil
        • Others
      • By Distribution Channel (Value)
        • Supermarket/Hypermarket
        • Speciality Stores
        • Online Stores
        • Others
      • By Region (Value)
        • North America
        • Europe
        • Asia Pacific
        • South America
        • Middle East & Africa

TOC Continued…!

Key Industry Development:

July 2019 – Henkel AG & Co. acquired a 51% stake in eSalon.com LLC, a leading provider of personalized hair coloration solutions.

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Have a Look at Related Research Insights:

Shampoo Market Size, Share & COVID-19 Impact Analysis, and Regional Forecast, 2021-2028

Hair Styling Tools Market Size, Share, Trend and Geography Forecast till 2020-2027

Hair Oil Market Size, Share & COVID-19 Impact Analysis, and Regional Forecast, 2022-2029

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