NEW YORK, Aug. 10, 2022 (GLOBE NEWSWIRE) -- RhythmInfluence, a full-service Influencer Marketing company, is bolstering its partner portfolio by expanding its relationship with leading measurement company, Group RFZ. RhythmInfluence will be integrating Group RFZ’s proven brand lift measurement with its existing analytic and insight capabilities, providing clients with an even clearer view of how their influencer campaigns are performing. The offering allows for the measurement of Influencer Marketing programs that focus on organic content posts in addition to paid, providing advanced analytics for all audience types.
As a precursor to the partnership, RhythmInfluence and Group RFZ conducted several successful joint measurement projects. The results allowed clients in industries ranging from food to finance to observe and understand the lift their Influencer Marketing programs generated on KPIs such as awareness, recall, favorability, place in the consideration set and purchase intent.
Group RFZ takes an innovative approach to measuring how Influencer Marketing impacts brand lift —namely, how a campaign shapes how consumers think, feel and intend to engage with a brand. Its brand lift research involves custom online surveys of two audiences — an exposed group and a control group — and analyzes the differences to understand the impact of the influencer programs on actual followers and paid audiences alike.
RhythmInfluence has built one of the most advanced end-to-end managed service solutions in the market today, including strategy and planning, influencer management, content creation workflow, analytics, paid distribution, and measurement. The platform enables clients to move beyond traditional behavioral metrics to find clear and relevant ways to measure program success.
“We are excited to expand our partnership with Group RFZ and offer a robust advanced measurement solution across both organic influencer content and paid influencer social ads. Since these audiences differ in terms of both behaviors and demographics, it's imperative to understand the impact of influencer creative across all users who are exposed to their content. The ability to analyze brand lift, consideration and other metrics across both paid and organic audiences through Group RFZ provides a deeper understanding of how influencers are truly driving performance,” said David Neuman, Senior Director, Strategy, RhythmInfluence.
“We are thrilled to be growing our relationship with RhythmInfluence, a true leader in the space,” said Gary Zucker, Co-Founder, Group RFZ. “They are clearly dedicated to measurement and understanding performance on every level. The output from our studies further rounds out what is already a robust measurement suite and provides RhythmInfluence with goal-aligned metrics that help inform strategy and optimize efforts.”
ABOUT GROUP RFZ
Group RFZ is a digital measurement firm that enables clients to understand and demonstrate the impact of their content and influencer marketing efforts. Our measurement solution helps leading companies go beyond traditional behavioral metrics and capture the true impact of their digital initiatives - how it made consumers’ feel, the impression it left, and the effect on the brand. Utilizing a unique blend of market research and adtech, Group RFZ empowers clients to achieve and demonstrate ROI, make smarter decisions and optimize their efforts. Learn more at grouprfz.com
ABOUT RHTHYMINFLUENCE
RhythmInfluence is an Influencer Marketing company that provides a fully-managed service offering inclusive of strategy and planning, influencer management, content creation workflow, analytics, paid distribution, and advanced measurement. Setting the standard in Influencer Marketing best practices, RhythmInfluence has built one of the most advanced end-to-end managed service solutions that includes all of the heavy lifting in between to ensure performance and drive Influencer Marketing ROI. For more information, visit RhythmInfluence.com
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Forward Looking Statements
This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Tremor identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the potential benefits associated with the partnership with Group RFZ or benefits of any of Tremor’s or RhythmInfluence’s other commercial partnerships or investments and any other statements related to its future financial results. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Tremor's actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements. Tremor cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Tremor’s Annual Report on Form 20-F, which was filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 15, 2022. Any forward-looking statements made by Tremor in this press release speak only as of the date of this press release, and Tremor does not intend to update these forward-looking statements after the date of this press release, except as required by law.
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