Lifeist Subsidiary Mikra Cellular Sciences Launches Advertising Campaign on Disney Hulu XP Network

New commercial video to begin airing on August 29 across TV streaming services

Vancouver, British Columbia, CANADA

TORONTO, Aug. 22, 2022 (GLOBE NEWSWIRE) -- Lifeist Wellness Inc. (“Lifeist” or the “Company”) (TSXV: LFST) (FRANKFURT: M5B) (OTCMKTS: NXTTF), a health-tech company that leverages advancements in science and technology to build breakthrough companies that transform human wellness, today announced that its wholly owned U.S. subsidiary Mikra Cellular Sciences, Inc. (“Mikra”) has secured significant premium media inventory across the Disney Hulu XP advertising network, which includes Hulu, ESPN, and other Disney properties. The broader advertising campaign will launch on August 29.

“This is an exciting time for Lifeist,” said Meni Morim, CEO. “As the Mikra team has continued to solve supply chain issues and get ahead of increasing consumer demand, we’re starting to drive significant momentum within the United States from media, wholesale partners and other organic opportunities which I will be delighted to share in the coming several weeks.”

The full-length version of Mikra’s new commercial “Brand Anthem” can be seen here.

As previously announced, Mikra was featured in FMW Media Works’ New to The Street TV, introducing Mikra and CELLF™ to TV anchors and viewers across Bloomberg TV, Fox Business and NewsMax, most recently on August 11, viewable here.

Since launching CELLF, Mikra has received several favorable reviews in a number of lifestyle and wellness publications including Gear Patrol and The Gadget Flow viewable here and here.

About Lifeist Wellness Inc.

Sitting at the forefront of the post-pandemic wellness revolution, Lifeist leverages advancements in science and technology to build breakthrough companies that transform human wellness. Portfolio business units include: CannMart, which operates a B2B wholesale distribution business facilitating recreational cannabis sales to Canadian provincial government control boards; CannMart Labs, a BHO extraction facility for the production of high margin cannabis 2.0 products; the marketplace, which provides U.S. customers with access to hemp-derived CBD and smoking accessories; Australian Vapes, Australia’s largest online retailer of vaporizers and accessories; and Mikra, a biosciences and consumer wellness company seeking to develop innovative therapies for cellular health.

Information on Lifeist and its businesses can be accessed through the links below:


Meni Morim, Lifeist Wellness Inc., CEO
Matt Chesler, CFA, FNK IR, Investor Relations
Ph: 647-362-0390

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release or has in any way approved or disapproved of the contents of this press release.

Forward Looking Information

This news release contains “forward-looking information” within the meaning of applicable securities laws. All statements contained herein that are not historical in nature contain forward-looking information. Forward-looking information can be identified by words or phrases such as “may”, “expect”, “likely”, “should”, “would”, “plan”, “anticipate”, “intend”, “potential”, “proposed”, “estimate”, “believe” or the negative of these terms, or other similar words, expressions and grammatical variations thereof, or statements that certain events or conditions “may” or “will” happen.

The forward-looking information contained herein, including, without limitation, statements related to the viewership start date on Disney+ and Hulu of the various versions of the “Brand Anthem” feature is made as of the date of this news release and is based on assumptions management believed to be reasonable at the time such statements were made, including, without limitation, the anticipated completion of the various versions of the “Brand Anthem” commercial and the ability of Disney+ and Hulu to show such versions of the commercial starting on August 29, 2022, as well as other considerations that are believed to be appropriate in the circumstances. While we consider these assumptions to be reasonable based on information currently available to management, there is no assurance that such expectations will prove to be correct. By its nature, forward-looking information is subject to inherent risks and uncertainties that may be general or specific and which give rise to the possibility that expectations, forecasts, predictions, projections or conclusions will not prove to be accurate, that assumptions may not be correct and that objectives, strategic goals and priorities will not be achieved. A variety of factors, including known and unknown risks, many of which are beyond our control, could cause actual results to differ materially from the forward-looking information in this press release. Such factors include, without limitation: the failure to begin showing the “Brand Anthem” commercial as anticipated. Additional risk factors can also be found in the Company’s current MD&A and annual information form, both of which have been filed under the Company’s SEDAR profile at Readers are cautioned not to put undue reliance on forward-looking information. The Company undertakes no obligation to update or revise any forward-looking information, whether as a result of new information, future events or otherwise, except as required by applicable law. Forward-looking statements contained in this news release are expressly qualified by this cautionary statement.

Source: Lifeist Wellness Inc.