Newark, Nov. 02, 2022 (GLOBE NEWSWIRE) -- According to The Brainy Insights, the wet wipes market is growing at a CAGR of 3.8% from 2022-2030. Growing awareness about the importance of maintaining personal hygiene and acceptance of intimate wipes & baby wipes among women is likely to drive the market demand. The rising women spending abilities due to their workforce participation is also expected to boost the market.
Baby wipes were the largest segment in 2021 as millennial parents have become more focused on the health and hygiene of their babies. They are constantly seeking products that are beneficial for their baby’s health and growth. In terms of wet wipes, parents are looking for characteristics such as mildness, natural, vegan, Non-GMO, and smoothing properties, thus, manufacturers are launching natural products to cater to consumer demand.
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For instance, in February 2021, WaterWipes introduced baby wipes in India, which contain only two ingredients water (99.9%) and (0.1%) grapefruit extract. These wipes are purer than cotton and water and are known to provide the perfect comfort for the sensitive skin of newborns as well as premature babies.
Rising consumer awareness about the benefits of using intimate wipes is expected to boost their demand globally. These wipes are used to clean the genital area on a day basis to prevent the occurrence of infection and skin irritation. Further, product launches in the male category could be a game changer for the intimate wipes market. Many companies have started targeting male genital hygiene and offering products for the same. Companies such as Pee Safe and My Muse offers intimate wipes for male and female both.
The wet wipes market is highly competitive and the market share is dominated by large manufacturing companies. The small and emerging players face intense competition, from the top players, as they have wide distribution networks, brand recognition, and reach. Big players have been launching new products to gain traction. For instance, Unicharm Corporation launched Mamy Poko Premium Baby Wipes in Taiwan in August 2021. These wipes are made using an organic cotton sheet, which has been certified by STANDARD100 by OEKO-TEX.
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Key Players
1. The Clorox Company
2. Unilever
3. Johnson & Johnson Services, Inc
4. Godrej Consumer Products Limited
5. TLC International
6. WipesPlus
7. The Honest Company
8. KCWW
9. Reckitt Benckiser Group PLC
10. Procter and Gamble
11. Himalaya Wellness Company
12. Unicharm Corporation
13. Pigeon
Market Segmentation
• Product Insights
o Facial & Cosmetics
o Baby
o Hand & Body
o Intimate
o Others
• Distribution Channel Insights
o Supermarkets & Hypermarkets
o Convenience Stores
o Pharmacy
o E-commerce
o Others
• Material Insights
o Non-woven
o Woven
• Regional Insights
o North America
U.S.
Canada
o Europe
Germany
U.K.
France
Italy
Spain
o Asia Pacific
China
India
Japan
South Korea
Australia
Indonesia
o Central & South America
Brazil
o Middle East & Africa
South Africa
UAE
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About the report:
The global wet wipes market is analyzed based on value (USD Billion). All the segments have been analyzed on a worldwide, regional, and country basis. The study includes the analysis of more than 30 countries for each part. The report offers an in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining critical insight into the market. The study includes porter's five forces model, attractiveness analysis, raw material analysis, supply, demand analysis, competitor position grid analysis, distribution, and marketing channels analysis.
About The Brainy Insights:
The Brainy Insights is a market research company aimed at providing actionable insights through data analytics to companies to improve their business acumen. We have a robust forecasting and estimation model to meet the clients' objectives of high-quality output within a short span of time. We provide both customized (clients' specific) and syndicate reports. Our repository of syndicate reports is diverse across all the categories and sub-categories across domains. Our customized solutions are tailored to meet the clients' requirements, whether they are looking to expand or planning to launch a new product in the global market.
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