GreyOrange Provides e-Commerce Retailer Dafiti with Intelligent Fulfillment Orchestration Platform

GreyMatter™ platform enables Dafiti to serve customers faster with seamless, efficient and safer automated robotic fulfillment

ATLANTA, Nov. 03, 2022 (GLOBE NEWSWIRE) -- GreyOrange, a global leader in automated robotic fulfillment and inventory optimization software, today announced an agreement with Dafiti, the leading fashion e-commerce platform in Latin America, to enhance warehouse productivity for Dafiti’s operations in Chile through the GreyOrange intelligent fulfillment orchestration platform, GreyMatter™, in partnership with Sistemo.

In the first deployment with Dafiti, GreyMatter™ enables GreyOrange’s Ranger™ MoveSmart (RMS) robots to deliver scalable and agile conveying and sorting systems, resulting in greater fulfillment efficiency and accuracy, which is essential during peak season. GreyOrange partnered with Sistemo, the premier South American consulting and implementation firm for smart fulfillment solutions, to help Dafiti serve customers faster through increased fulfillment throughput using RMS robots.

“We chose GreyOrange to support our fulfillment operations because we want to provide our customers with the best possible shopping experience with reliable, fast delivery times and complete visibility,” said Jose Miguel Cortés, COO for Spanish Speaking Countries of Dafiti Group. “As we plan for future growth, we knew that within the next five years we’d need a solution that could give us increased flexibility and scalability.”

GreyMatter™ orchestrates the operations of RMS robots to replace Dafiti’s traditional processes in its fulfillment center. The RMS system optimizes multiple flows, such as cross-dock orders; items that need to be consolidated and put away; and outbound sorting of packed orders. These flows are all processed in a single field, with more than 100 destinations, greatly reducing footprint, storage costs, handling times, and maximizing efficiency.

“Fast-growing companies like Dafiti require automation solutions that allow them to easily adjust their fulfillment processes as market dynamics change, which we know is inevitable,” said Samay Kohli, CEO and co-founder, GreyOrange. “The power to quickly adapt gives retailers an edge in today’s market. As our partnership grows with Dafiti, GreyMatter's ability to integrate additional automation solutions alongside RMS will enable the increased flexibility and scalability Dafiti requires.”

About GreyOrange
Disrupting and re-defining fulfillment, GreyOrange Inc. provides a state-of-the-art hardware agnostic fulfillment orchestration platform, GreyMatter™, that responds to customer orders in real time as well as proprietary and certified third-party hardware. The company’s solutions offer a competitive advantage by increasing productivity, empowering growth and scale, mitigating labor challenges, and reducing risk and time to market while also creating better experiences for customers and employees. Founded in 2012, GreyOrange is headquartered in Atlanta, Georgia, and employs over 800 people with offices and partners across the Americas, Europe and Asia. For more information, visit

About Dafiti Group
Dafiti Group is the largest group of fashion and lifestyle e-commerces in Latin America. Founded in 2011 and operating in 4 countries (Argentina, Brazil, Chile and Colombia), the group aims to revolutionize the fashion ecosystem with intelligence. Our diverse team, composed of over 3800 talents, is dedicated to providing the best shopping experience for our customers and being the platform of choice for our partners. Empowered by our technology ecosystem and the infrastructure of our operations, our value proposition is based on offering: the best portfolio and curatorship, fashion inspiration, the best prices, the best convenience and all this with care in generating a positive impact on people and the planet. In 2020, our platforms had more than 7.7 million active customers, generating an NMV of R $ 3.4 billion.

Media Contact
Leah R. H. Robinson, APR

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GreyOrange Provides e-Commerce Retailer Dafiti with Intelligent 
Fulfillment Orchestration Platform