WASHINGTON, Jan. 31, 2023 (GLOBE NEWSWIRE) -- According to the report published by Vantage Market Research, the global Media Monitoring Tools Market was estimated at $ 3.2 Billion in 2021 and is expected to hit $ 7.8 Billion by 2028, registering a CAGR of 16.1% from 2022 to 2028. The report provides a detailed analysis of the top investment pockets, top winning strategies, drivers & opportunities, market size & estimations, competitive landscape, and evolving market trends. The market study is a helpful source of information for the frontrunners, new entrants, investors, and shareholders in crafting strategies for the future and heightening their position in the market.
The rise of the digital publishing sector, which includes e-books, online newspapers, and magazines, as well as the emergence of social media, are the significant factors responsible for expanding the global market for media monitoring tools. Additional factors that are projected to propel market expansion over the forecast period include the rising number of youthful users on various social media networks, including Twitter, Facebook, LinkedIn, and others, as a result of the growing usage of mobile devices.
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Scope of the Report:
| Report Attributes | Details |
| Market Size in 2021 | USD 3.2 Billion |
| Revenue Forecast by 2028 | USD 7.8 Billion |
| CAGR | 16.1% from 2022 to 2028 |
| Base Year | 2021 |
| Forecast Year | 2022 to 2028 |
| Key Players | BoomSonar, Buzzcapture B.V., Coosto BV, Snap Trends Inc, YouScan, Ubermetrics Technologies GmbH, Lucidya, Social Media Research Foundation, Sprinklr Inc., SemanticForce Inc., Talkwalker, Agility PR Solutions LLC, BurrellesLuce Cision Ltd., Critical Mention Inc., CyberAlert LLC, Hootsuite Inc., M-Brain, Meltwater, TVEyes Inc. |
| Customization Options | Customized purchase options are available to meet any research needs. Explore customized purchase options |
Market Dynamics:
Drivers:
Increasing Usage of Cloud-based Solutions
The industry is growing owing to the expansion of cloud-based monitoring solutions like LexisNexis, Meltwater Cision Communications Cloud, and others. The increasing use of cloud-based monitoring solutions enables businesses to measure, monitor, and display the performance that fuels growth. For instance, In June 2020, Cision earned media services, and software launched Cision media monitoring and print content based on the cloud. More than 7 million sources worldwide, including those in Asia, Europe, Latin America, Central America, Africa, the Caribbean, and the Middle East, made the platform accessible.
With such rising development and adoption of cloud-based monitoring platforms, the key players in the market drive the market growth during the forecast period. The market is also driven by expanding internet usage, a boom in digital media platforms, and the rising production of online media.
Rising Adoption of social media and Digital Platforms
The market growth is anticipated to be strengthened by the rising use of cutting-edge social media and video platforms like Awario, Agorapulse, Keyhole, and others. In addition, the leading market participants are creating sophisticated social listening and digital content platforms. For example, a sophisticated analytical tool called Instant Insights was introduced in June 2021 by ListenFirst, Inc., a provider of social media analytics products. Its features include monitoring the brand's social media performance. It uses cutting-edge technology like artificial intelligence (AI) and machine learning to give the analysis and necessary benchmark performance utilizing natural language.
Additionally, it is anticipated that the growing trend of product branding on social media sites like Facebook, Instagram, and others will support the expansion of the global industry. According to the Media Marketing Trends Survey by ListenFirst, almost 55% of respondents want to invest in advanced social media in 2022 to increase their return on investment. Additionally, these monitoring systems assist brands in analyzing customer purchasing patterns, which is anticipated to reinforce market trends.
Top Players in the Global Media Monitoring Tools Market:
- Boom Sonar
- Buzzcapture B.V.
- Coosto BV
- Snap Trends Inc
- You Scan
- Uber metrics Technologies GmbH
- Lucidya
- Social Media Research Foundation
- Sprinklr Inc.
- Semantic Force Inc.
- Talk walker
- Agility PR Solutions LLC
- Burrelles Luce
- Cision Ltd.
- Critical Mention Inc.
- Cyber Alert LLC
- Hootsuite Inc.
- M-Brain
- Meltwater
- TV Eyes Inc.
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Recent Developments:
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The report on Media Monitoring Tools Market highlights:
- Assessment of the market
- Premium Insights
- Competitive Landscape
- COVID Impact Analysis
- Historic Data, Estimates, and Forecast
- Company Profiles
Regional Analysis:
North America is expected to dominate the growth of Media Monitoring Tools Market in 2021. North America is predicted to steer the Media Monitoring Tools Marketplace proportion due to the early adoption of advanced technologies-based software & services. Moreover, the region comprises several key players, such as Oracle Corporation, Hootsuite, Salesforce.com, Inc., and others is expected to boost the demand for media monitoring tools. These key players are developing advanced social monitoring tools in order to meet growing organizations’ demands.
Browse market data Tables and Figures spread through 141 Pages and in-depth TOC on Media Monitoring Tools Market Forecast Report (2022-2028).
Global Media Monitoring Tools Market Segmentation
By Component
- Software/ Platform
- Services
By Enterprise Size
- Small & Medium Enterprise
- Large Enterprise
By Industry
- IT & Telecom
- Hospitality
- BFSI
- Healthcare
- Retail & E-Commerce
- Media & Entertainment
- Manufacturing
- Other Industries
By Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Customization of the Report:
The report can be customized as per client needs or requirements. For any queries, you can contact us on sales@vantagemarketresearch.com or +1 (202) 380-9727. Our sales executives will be happy to understand your needs and provide you with the most suitable reports.
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