Insights on the Personalized Nutrition Global Market to 2028 - Key Players Include Amway, Herbalife Nutrition, Nutrigenomix and BASF

Dublin, Feb. 17, 2023 (GLOBE NEWSWIRE) -- The "Personalized Nutrition Market - Global Outlook and Forecast 2023-2028" report has been added to's offering.

The global personalized nutrition market size by revenue is expected to grow at a CAGR of 16.61% from 2022 to 2028.

Increasing consumer awareness of health, a better understanding of health and fitness, and the increasing adoption of digital healthcare are the major factors that are driving the personalized nutrition market in recent years.

Presently, there is a lot of hype about personalized nutrition, both in nutritional research and the food nutrients industry. The customized nutrition approach is based on personalized nutritional advice or dietary changes that can significantly improve health outcomes and reduce the risk of obesity, type II diabetes, and heart disease.

Every individual has different requirements, some require tailored food for great hair, skin, and nails and others want food with the least environmental impact. Therefore, nutrition and personal diet are best suited to people's personal health goals.

Key Winning Imperatives in the Global Personalized Nutrition Market

  • Wellness is emerging as a priority for consumers, and innovations associated with personalized vitamins and DNA-based diets are transforming how they approach nutrition.
  • The growing popularity of at-home diagnostics kits drives personalized nutrition as consumers look to comprehend their bodies and heritage better.
  • Personalized nutrition is an emerging trend as consumers are willing to pay for customized nutrition.

Market Trends & Opportunities

Personalized Shaping Food & Healthcare Industry

The nutraceuticals and functional foods markets have witnessed significant growth in recent years. Increasing demand for healthier lifestyles, specific food choices, and preventive health measures with tailored food and medicine industries are driving the growth of the global personalized nutrition market.

Moreover, rising technological advancements and adopting healthier diet plans are supporting in shaping the food and healthcare industry.

Growth Opportunities Through Collaborations And Strategic Partnerships

Personalized nutrition is an emerging trend as consumers are willing to pay for personalized nutrition. In a collaborative partnership, people and organizations from multiple sectors work together for a common purpose, a prominent strategy for community health improvement. The traditional approach of "one-size-fits-all is becoming less relevant as consumers expect customization of products.

The R&D initiatives in personalized nutrition involve collaborative innovation as personalized nutrition requires technologies such as data tracking and collection to obtain individual health data. With these technologies, an individual's health data could be obtained, and by vast data accumulation, the individual health database and standards could be established.

Therefore, many players collaborate with material suppliers, scientific research institutions, medical institutions, and other stakeholders to build a personalized nutrition industry alliance and integrate R&D, production, and education.

Increasing Digital Healthcare

The rising awareness and impact of nutrition on health are constantly increasing. Digital technology enables the transmission of real-time data offered at greater convenience with less cost.

Digital healthcare solutions help improve individual health and wellness and cover everything from wearable gadgets to ingestible sensors, from mobile health applications to artificial intelligence, which helps fulfill personal nutrition needs.

Additionally, major technology organizations are driving the digital health revolution worldwide. For instance, Google has a stake in the health-tracking wearables market through health platforms such as Google Wear and Fit.

Competitive Landscape

The personalized nutrition market is highly competitive due to the presence of numerous players. Rapid technological improvements adversely impact market vendors as consumers expect continuous product upgrades. Presently, the market is dominated by vendors that have an international presence.

Many international players are expected to expand their reach worldwide during the forecast period, especially in the fast-developing countries of the APAC region and Latin America, to enhance their market share.

Some prominent personalized nutrition market players with a dominant presence include BASF SE, Herbalife Nutrition, DSM, Nutrigenomix, and Amway.

Most major vendors are adopting innovative technologies to retain their market position. Nutrigenomix launched a 70-gene test for personalized nutrition in 2020. The expanded panel adds to the biohacking toolkit, which assists dietitians in making DNA-based dietary recommendations customized to specific requirements and goals.

Key Company Profiles

  • Amway
  • Herbalife Nutrition
  • Nutrigenomix
  • DSM

Other Prominent Vendors

  • Atlas Biomed
  • DNAlysis
  • Persona
  • Bactolac Pharmaceutical
  • Balchem
  • Wellness Coaches
  • DayTwo
  • BiogeniQ
  • mindbodygreen
  • Helix & Gene
  • Metagenics
  • Baze
  • GX Sciences
  • Viome
  • Zipongo
  • Care/of
  • DNAfit
  • Vitagene
  • InstaFit
  • Segterra
  • Nutrino
  • Nourished
  • Rootine
  • Supp Nutrition

Key Questions Answered:

  • How big is the global personalized nutrition market?
  • What is the growth rate of the personalized nutrition market?
  • Who are the key players in the global personalized nutrition market?
  • What are the key driving factors in the personalized nutrition market?
  • Which region dominates the global personalized nutrition market share?

Report Metrics

Report AttributeDetails
No. of Pages274
Forecast Period2022 - 2028
Estimated Market Value (USD) in 2022$9.58 Billion
Forecasted Market Value (USD) by 2028$24.08 Billion
Compound Annual Growth Rate16.6%
Regions CoveredGlobal

Key Topics Covered:

1 Research Methodology

2 Research Objectives

3 Research Process

4 Scope & Coverage
4.1 Market Definition
4.1.1 Inclusions
4.1.2 Exclusions
4.1.3 Market Estimation Caveats
4.2 Base Year
4.3 Scope of the Study
4.4 Market Segmentation
4.4.1 Market by Product
4.4.2 Market by Form
4.4.3 Market by Application
4.4.4 Market by End-User
4.4.5 Market Segmentation by Geography

5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation

6 Premium Insights
6.1 Market Overview
6.1.1 Market Trends
6.1.2 Market Opportunities
6.1.3 Market Enablers
6.1.4 Market Challenges
6.2 Segment Overview
6.3 Competitive Landscape

7 Market at a Glance

8 Introduction
8.1 Overview
8.1.1 Measurement Tools
8.2 Opportunities & Solutions in the Personalized Nutrition Industry
8.3 Value Chain Analysis
8.4 Consumer Behaviour

9 Market Opportunities & Trends
9.1 Rising Technology Innovations and Advancements
9.2 Growth Opportunities Through Collaborations and Strategic Partnerships
9.3 Personalization Shaping the Food & Healthcare Industry

10 Market Growth Enablers
10.1 Rise in the Aging Population
10.2 Rising Health Awareness Among Consumers
10.3 Increasing Digital Healthcare

11 Market Restraints
11.1 Stringent Rules and Regulations
11.2 Costly Dietary Supplements and Nutrition Plans
11.3 Insufficiency of Data Standardization

12 Market Landscape
12.1 Market Overview
12.2 Market Size & Forecast
12.3 Five Forces Analysis
12.3.1 Threat of New Entrants
12.3.2 Bargaining Power of Suppliers
12.3.3 Bargaining Power of Buyers
12.3.4 Threat of Substitutes
12.3.5 Competitive Rivalry

13 Product
13.1 Market Snapshot & Growth Engine
13.2 Market Overview
13.3 Dietary Supplements & Nutraceuticals
13.3.1 Market Overview
13.3.2 Market Size & Forecast
13.3.3 Market by Geography
13.4 Functional Foods & Beverages
13.4.1 Market Overview
13.4.2 Market Size & Forecast
13.4.3 Market by Geography
13.5 Sports Nutrigenomics
13.5.1 Market Overview
13.5.2 Market Size & Forecast
13.5.3 Market by Geography
13.6 Digitalized Dna
13.6.1 Market Overview
13.6.2 Market Size & Forecast
13.6.3 Market by Geography

14 Form
14.1 Market Snapshot & Growth Engine
14.2 Market Overview
14.3 Tablets
14.3.1 Market Overview
14.3.2 Market Size & Forecast
14.3.3 Market by Geography
14.4 Capsules
14.4.1 Market Overview
14.4.2 Market Size & Forecast
14.4.3 Market by Geography
14.5 Powders
14.5.1 Market Overview
14.5.2 Market Size & Forecast
14.5.3 Market by Geography
14.6 Liquids
14.6.1 Market Overview
14.6.2 Market Size & Forecast
14.6.3 Market by Geography
14.7 Others
14.7.1 Market Overview
14.7.2 Market Size & Forecast
14.7.3 Market by Geography

15 Application
15.1 Market Snapshot & Growth Engine
15.2 Market Overview
15.3 Standard Supplements
15.3.1 Market Overview
15.3.2 Market Size & Forecast
15.3.3 Market by Geography
15.4 Disease-Based
15.4.1 Market Overview
15.4.2 Market Size & Forecast
15.4.3 Market by Geography
15.5 Sports Nutrition
15.5.1 Market Overview
15.5.2 Market Size & Forecast
15.5.3 Market by Geography

16 End-User
16.1 Market Snapshot & Growth Engine
16.2 Market Overview
16.3 Direct Consumers
16.3.1 Market Overview
16.3.2 Market Size & Forecast
16.3.3 Market by Geography
16.4 Wellness & Fitness Centers
16.4.1 Market Overview
16.4.2 Market Size & Forecast
16.4.3 Market by Geography
16.5 Hospitals & Clinics
16.5.1 Market Overview
16.5.2 Market Size & Forecast
16.5.3 Market by Geography
16.6 Institutions
16.6.1 Market Overview
16.6.2 Market Size & Forecast
16.6.3 Market by Geography
16.7 Others
16.7.1 Market Overview
16.7.2 Market Size & Forecast
16.7.3 Market by Geography

17 Geography

18 North America

19 Europe


21 Middle East & Africa

22 Latin America

23 Competitive Landscape

24 Key Company Profiles

25 Other Prominent Vendors

26 Report Summary

27 Quantitative Summary

28 Appendix

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