India Quick Service Restaurant (QSR) Market Report 2023: Market to Reach INR 431.27 Bn ($5.221 Billion) in FY 2027 with International Brands Dominating

Dublin, March 22, 2023 (GLOBE NEWSWIRE) -- The "Quick Service Restaurant Market in India 2023" report has been added to's offering.

The QSR market in India was valued at INR 171.90 Bn in FY 2022. It is expected to reach INR 431.27 Bn in FY 2027, expanding at a compound annual growth rate (CAGR) of ~20.47% during the FY 2022 - FY 2027 forecast period.

The current decade is overseeing a shift to a larger organized sector. Customer retention and a higher range and depth of offerings are new goals among the organized market players of QSR.

The quick service restaurant industry in India has evolved from being just a hygienic and cost-effective format to one that also offers comfort cuisine. As a result, the QSR business now has a larger addressable market because it can better meet the aspirational needs of consumers who are price sensitive as well as those of high-income consumers.

The QSR segment is a tight-knit market dominated by leading international brands having physical stores. As of FY 2022, the overall share of these key international brands in terms of the number of outlets in the chain QSR market was ~44%, contributing ~53% to the total revenue of the QSR chain market.

The predominant nature of cost-consciousness of Indian consumers also attracts them to combos & value meals that provide them with a discount ranging from 12%-25%, and which consequently allow QSR companies that offer such deals to increase their average ticket size.

Impact of COVID-19:

During the second and third COVID-19 wave, standalone and unorganized players bore the impact of the lockdown and witnessed severe contraction, thus pushing a lot of them out of business. Almost ~30-40% of food service establishments present in metros & tier I cities are estimated to have shut down, most of which are part of either standalone or unorganized segment.

Consequently, these closures led to capacity contraction and any incremental demand was diverted to QSR and other affordable formats of the chain market. Further, QSR formats have also been seeing better demand due to concerns over health and hygiene compared to unorganized and certain portion of standalone outlets. Thus, the chain market saw a faster recovery and did well in the context of the overall food services industry.

Market segment insights:

Based on model, the quick service restaurant market in India is segmented into dine-in, take-away, and home delivery. In FY 2022, the dine-in segment accounted for the major share (44.23%) of the market. In the post pandemic period, as more and more restaurants opened for dine-in, this model has witnessed a gradual growth.

However, the home-delivery and take-away models have helped the market to recover significantly. The take-away and home delivery segments are expected to expand at a higher growth rate with a market share of~21.25% and ~40.81%, respectively in FY 2027 as compared to dine-in segment.

Companies Featured

  • Jubilant Foodworks Limited
  • Restaurant Brands Asia Limited
  • Sapphire Foods India Limited
  • Barista Coffee Company Limited
  • Coffee Day Enterprises Limited
  • Haldiram Snacks Private Limited
  • Hardcastle Restaurant Private Limited
  • Tata Starbucks Private Limited
  • Doctor's Associates Inc.
  • Dunkin' Brands Group, Inc.

Key Topics Covered:

Chapter 1: Executive summary

Chapter 2: Socio-economic indicators

Chapter 3: Introduction
3.1. Market definition and structure

Chapter 4: Global QSR market overview
4.1. Global QSR market size and growth forecast (FY 2020 - FY 2027e)

Chapter 5: QSR market in India - An overview
5.1. QSR market in India - Size and growth forecast (FY 2021 - FY 2027e)
5.2. Frequency and average spends on outside food have been increasing across cities
5.3. Emerging QSR brands
5.4. Penetration of major QSR brands in tier I, tier II cities
5.5. Comparison of lowest priced SKUs from the core portfolio of coverage QSR companies

Chapter 6: Market segmentation
6.1. QSR market segmentation based on revenue (FY 2022)
6.1.1. QSR market segmentation based on business model (FY 2022 and FY 2027e)

Chapter 7: Impact of COVID-19
7.1. COVID-19 impact analysis

Chapter 8: Market trend analysis
8.1. Market trend analysis

Chapter 9: Growth opportunities
9.1. Growth opportunities

Chapter 10: Market influencers
10.1. Market drivers
10.2. Market challenges

Chapter 11: Competitive landscape

Chapter 12: Recent developments

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