Dubai, UAE, April 13, 2023 (GLOBE NEWSWIRE) -- A recent research report released by Extrapolate on the Customer Data Platform Market offers a thorough research of the market's size, share, and revenue on a global scale. In-depth regional market analyses for North America, Europe, Asia-Pacific, Latin America, the Middle East, and Africa are included in the study. The market trends, growth opportunities, and challenges that are affecting the industry's growth in each region are identified in the report. A competitive study of the top market players, their market shares, and business plans to achieve a competitive edge are also included in the research report.
Moreover, the Customer Data Platform Market report analyses consumer preferences and provides data on COVID-19's impacts and market dynamics, including drivers, restraints, and opportunities.
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Research and Analysis: Global Customer Data Platforms Market:
The Customer Data Platforms Market size was valued at USD 1.73 billion in 2021 and is expected to reach USD 7.66 billion by 2030, with a robust CAGR of around 17.9% during the forecast period.
The customer data platform market is currently witnessing growth in various segments, which can be attributed to the increasing demand for software. With the rising need for enhanced customer satisfaction, industries are investing more in marketing and advertising to provide customized solutions to their customers. This has led to the proliferation of customer data platform solutions across different verticals, driving market growth.
Key Companies Covered in Customer Data Platform Market Report: -
- Salesforce.com, Inc.
- Bloomreach
- Segment.io, Inc.
- Optimove Inc.
- Oracle
- SAP SE
- SAS Institute Inc.
- Leadspace
- Ignitionone.com
- Kabbage Inc. (Radius Intelligence)
- Tealium Inc.
- Adobe
- Teradata
- D4t4 Solutions (Celebrus)
- Dentsu International
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The retail segment dominates the customer data platform market due to the widespread use of marketing automation systems. As competition in the retail and e-commerce marketplaces increases, retailers increasingly rely on customer data platforms to reach their target audiences. By leveraging this technology, retailers can improve customer interactions and enhance customer experiences.
The customer data platform market is segmented by deployment into on-premises and cloud-based solutions. Cloud-based solutions are currently dominating the market, as they offer streamlined workflows and eliminate storage issues. Additionally, the healthcare, BFSI, government, IT & telecommunications, and media & entertainment segments are also anticipated to contribute to the growth of the market.
The global Customer Data Platform market is segmented as follows:
By Component
- Platform
- Services
By Application
- Personalized Recommendations
- Predictive Analytics
- Marketing Data Segmentation
- Customer Retention & Engagement
- Security Management
- Others
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Regional Segmentation:
North America is expected to dominate the global customer data platform market share due to the presence of significant players and increased technological developments in the region. Digitization, big data, and data analytics have encouraged marketers to invest heavily. Furthermore, numerous government regulations concerning client data privacy have increased the platform's usage by advertisers and marketers, propelling the customer data platform market growth.
Challenges & Opportunities
The research sheds light on various strategic decisions and implementations and reveals factors that are likely to assist in creating opportunities and improving profitability for market players, as well as challenges that may impede or even constitute a threat to the key players' development.
Drivers and Restraints:
The market drivers, restraints or challenges, and potential opportunities are all examined in-depth in the report. However, the market's growth has been constrained by privacy issues related to firms' usage of customer data and the inability to run campaigns in real-time.
Reasons to buy this report on the Customer Data Platform market:
- Stay updated with the latest developments and novel technology integration in the market.
- Gain a better understanding of the impact of COVID-19 and the Russia-Ukraine War on the Customer Data Platform industry.
- Identify the regions to target for global expansion.
- Gain insights into end-user perceptions of Customer Data Platform adoption.
- Recognize the market's significant participants and appreciate their invaluable efforts.
- By leveraging the information in this report, stakeholders can make informed decisions, develop effective strategies, and stay ahead of the Customer Data Platform market competition.
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Table of Content:
Chapter 1. Executive Summary
Chapter 2. Research Methodology
Chapter 3. Market Outlook
Chapter 4. COVID-19 Impact On Customer Data Platform Market
Chapter 5. Global Customer Data Platform Market Overview, By Component, 2017 - 2030 (USD Million)
Chapter 6. Global Customer Data Platform Market Overview, By Application, 2017 - 2030 (USD Million)
Chapter 7. Global Customer Data Platform Market Overview, By Deployment, 2017 - 2030 (USD Million)
Chapter 8. Global Customer Data Platform Market Overview, By Organization Size, 2017 - 2030 (USD Million)
Chapter 9. Global Market Overview, By Vertical, 2017 - 2030 (USD Million)
Chapter 10. Global Market Overview, By Geography, 2017 - 2030 (USD Million)
...
Chapter 16. Competitive Landscape
Chapter 17. Key Vendor Analysis
Chapter 18. Industrial Chain, Sourcing Strategy and Downstream Buyers
Chapter 19. Marketing Strategy Analysis, Distributors/Traders
Chapter 20. Market Effect Factors Analysis
...TOC Continued
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