Gurugram, India, April 24, 2023 (GLOBE NEWSWIRE) -- Australian Online Advertisement Market is at a growing stage and is a consolidated market with about 10-15 major online advertisement provider. The online advertisement Market in Australia has seen emergence of more players over the past 5 years. Saatchi & Saatchi Australia ,The Works, 303 Mullen Lowe, BCM Group, ROICOMAU Growth Agency are few of the market leaders in Australia.
- The online advertising market is consolidated and top 5 players are holding market share of the market. Companies are adopting acquisitions and technology development as a key strategy to hold their market position.
- Mobile advertising has major share in the market and it is the fastest growing segment, owing to high usage of smartphones and rise in internet penetration.
- The tourism sectors in cities are expanding, which is expected to have a beneficial impact on the Indonesian car rental market growth.
Technological Advancement: Technological advancement and digitalization are factors assisting market players to stay ahead of the competition. Adoption of Artificial Intelligence (AI) technology by advertisers for better online advertising will drive the market growth. AI can analyze huge data sets about consumer’s response to online advertising, and those insights are used to boost the performance of advertising companies, thereby driving the market growth for Australia’s online advertising.
Highest Revenue Generating Medium: The Online Advertising Market valued $~ billion in 2022. The growth of the online advertising market is attributed to increasing adoption of smartphones and high usage of e-commerce platforms such as Amazon, Netflix, Sky and others for online buying and selling of products. With the outbreak of the COVID-19 pandemic, the demand for online products and services increased drastically as most of the customers shifted to online platforms for their needs. Growth in non-messaging data from mobile phones, supported by the continued rollout of 5G mobile networks, is forecasted to drive demand for online advertising services in Australia.
Sectors forecasted to lead high growth: The retail sector dominated the digital advertising market in terms of advertising expenditure. The review period saw a rise in e-commerce spending in the country which led to rise in the digital spending by the retail sector. Other sectors including Automotive, Financial Services, Telecommunications and Leisure Travel also contributed significant share to the total digital advertising expenditure and are to lead to further demand in the coming years.
Analysts at Ken Research in their latest publication “Australia Online Advertising Market Outlook to 2027F- Driven by Increasing Internet penetration, Adoption of technology and Consumer preference” observed the potential of the Online AD Market in Australia. There are a large number of advertising agencies operating in the Australian Online Advertising Market. These agencies compete on various parameters such as pricing of the services offered (average hourly rate), minimum project size, service portfolio, major clientele and flexibility. The supply side of the digital advertising market on the other hand is dominated by the duopoly of Google (including YouTube) and Facebook (including Instagram). The Australia Online Advertising Market is expected to grow at ~% CAGR over the forecasted period 2022-2027F.
Key Segments Covered in the report:-
Germany Car Rental Market
By Medium
- Mobile
- Desktop
By Type of Advertising
- Search
- Social Media
- Display
- Video
- Audio
- Others
By Sectors/Industries
- Retail
- Automotive
- Financial Services
- Telecommunications
- Leisure Travel
- Consumer Packaged Goods
- Electronics & Computers
- Pharmaceuticals/Healthcare
- Media
- Entertainment
- Others
Interested to Know More about this Report, Request a Sample Report
By Pricing Model
- Cost per Mile
- Cost per Click
- Cost per Action
By Ad Buyers
- Agencies
- Direct Medium
Key Target Audience
- Advertising Agencies
- Social Networking Platforms
- End User Industries Investing in Digital Advertising
- Regulatory Bodies and Government Agencies
- Investors
- Industry Associations
- Consulting Agencies
- Government Bodies & Regulating Authorities
Visit this Link :- Request for custom report
Time Period Captured in the Report:-
- Historical Year: 2017-2022
- Base Year: 2022
- Forecast Period: 2022– 2027F
Companies Covered:-
- Saatchi & Saatchi Australia
- The Works
- 303 MullenLowe
- BCM Group
- ROICOMAU Growth Agency
- BWM Dentsu
- Ogilvy Australia
- The Brand Agency
- Zenith
- oOh!
- DDB Group Australia
- Intesols
- Zoo Group
- WME Australia
Major Online Platforms
- YouTube
Key Topics Covered in the Report:-
- Australia online advertising market introduction (historical evolution, overview, genesis, business cycle)
- Australia online advertising market size, 2017-2022
- Australia online advertising market segmentation, 2017-2022
- Swot analysis of Australia online advertising market
- Growth drivers, trends and developments in Australia online advertising market
- Issues and challenges in Australia online advertising market
- Regulatory framework in Australia online advertising market
- Customer profiling in Australia online advertising market
- Case studies covered in Australia online advertising market
- Competitive landscape in Australia online advertising market
- Australia online advertising market future outlook and projections, 2017-2027F
- Analyst recommendations
For more insights on the market intelligence, refer to below link:-
Australia Online Advertising Market
Related Reports By Ken Research:-
Germany Online Advertising Market Outlook To 2027- By Medium (Desktop and Mobile), By Type (Search, Social Media, Display, Video, Audio and Others), By Sectors (Retail, Automotive, Financial Services, Telecommunications, and Others)
The Germany Online Advertising Market is projected to show a significant growth, to contribute ~ Bn by 2027F with the shift of advertising budget from traditional marketing like print, and ATL-outdoor activities to digital and mobile marketing, would witness a rise with end-users preferring to consume content primarily on their mobile phones or TV, and social distancing, work-from-home possibly becoming the new normal.
France Online Advertisement Market witnessed a massive growth till 2018 & faced a setback in 2020-21. With a ~% decline, France witnessed one of the sharpest decline in advertisement investments in Europe. When it comes to future projections, a steady recovery& then an uptick is expected by 2027F. The Online Advertisement market in France is expected to grow at a CAGR of ~% in 2022 & ~% by 2027.
The digital advertising expenditure is expected to surpass the traditional advertising owing to the spurring smart phone and internet penetration among the population in the US. The introduction of 5G internet technology is expected to be one of the major growth drivers impacting the market as advertisers are now likely to adopt new ad formats due to better internet infrastructure and speed. Adoption of new technologies such as Artificial Intelligence, Augmented & Virtual Reality to improve the targeting, measurability and efficiency of internet ads is further expected to positively impact the digital advertising market in the country.
Follow Us –
LinkedIn | Instagram | Facebook | Twitter | YouTube
Contact Us:-
Ken Research Private Limited
Ankur Gupta, Director Strategy and Growth
Ankur@kenresearch.com
+91-9015378249
