Dublin, April 24, 2023 (GLOBE NEWSWIRE) -- The "Business of National Basketball Association (NBA) 2022-23 - Property Profile, Sponsorship and Media Landscape" report has been added to ResearchAndMarkets.com's offering.
A complete overview of the commercial landscape of the 2022/23 NBA season.
The report looks to offer a detailed insight into one of the most profitable sports leagues in sport. It explores all the main financial revenue generators across the league. It also ranks the competing teams based on commercial revenue.
The report takes a closer look at the league from a social media, sponsorship and media perspective. It also takes a closer look at the commercial setups of all the teams on an individual basis.
This season the NBA has 2 individual broadcast deals in the United States. The league's most lucrative annual broadcast deal is with ESPN, worth $1.4 billion annually across nine seasons. As a sports league recognized and followed globally, the NBA has agreed broadcast deals in countries across the globe.
The NBA still allows each team to agree their own regionally based deal, ensuring fans can access live coverage in the home market. The average price of an annual NBA sponsorship deal for the current season is $21.18 million. The league has two deals in place that the publisher estimates to be each worth over $100 million annually, with PepsiCo and Nike.
The most recent deal the NBA has agreed is with fast-food restaurant company Taco Bell, a one-year deal worth $8.25 million annually. The commonest length of deal that brands have agreed with the NBA is for one year. The publisher estimates that the Los Angeles Lakers will receive the most from sponsors across the 2022/23 season.
The Orlando Magic are estimated to receive the smallest income from sponsorship partners across the 2022/23 season according to the publisher. The restaurant sector is the most prominent with 244 deals across the NBA teams. Verizon is the brand with the most individual deals with NBA teams, sponsoring 21.
A detailed overview of the commercial landscape from the NBA's perspective. Outlining the social media position of the main properties as well as ticketing revenue. A clear breakdown of the sponsorship and media deals linked to the clubs.
Key Topics Covered:
1. Report Overview
- Executive Summary
- Overview
2. NBA Matchday Revenues
- NBA 2022/23 Matchday Revenues
3. Social Media
- Social Media - League Breakdown
- Social Media Following - Franchise Comparison
- Social Media - By Athlete
4. Media Landscape
- NBA Media Landscape 2022-23
- NBA Media Landscape - NBA Final's
- NBA Local/Regional Broadcasting Deals
- NBA 2022 Broadcasters Breakdown Across Europe
- NBA 2022 Broadcasters Breakdown Across the Rest of the World
5. League Sponsorship
- NBA's 2022/23 Sponsorship Portfolio
- NBA's 2022/23 Sponsorship Portfolio Continued
6. Kit Suppliers
- Kit Supplier Deal Values (US$ millions)
7. Shirt Patch Sponsorship
- NBA 2022/23 Patch Sponsors
- Patch Sponsorship - Deal Values (US$ millions)
- Patch Sponsorship Rights by Sector
- Patch Sponsors - Contract & Partnership Lengths
8. Team Sponsorship Analysis
- NBA Sponsorship Landscape
- Sector Breakdown
- Sector Breakdown Continued
9. NBA Teams
- NBA Sponsorship Revenue - Club Comparison
- Sponsorship Revenue Continued - Club Comparison
A selection of companies mentioned in this report includes
- NBA
- ESPN
- Turner Sport
- ABC
- Bally Sports
- NBC
- Roots Sports
- PepsiCo
- Kumho Tire
- CarMax
- William Hill
- Louis Vuitton
- Rakuten
- Kia
- BetMGM
- DraftKings
- Betway
- FanDuel
- American Express
- Ticketmaster
- AT&T
- Nike
- Reebok
- Adidas
- Webull
- PayPal
- Western Union
- Crypto.com
- Bibigo
- Sharecare
- Coca-Cola
- Jack Daniels
- Anheuser-Busch InBev and Coors Light
For more information about this report visit https://www.researchandmarkets.com/r/3haswo
Source: GlobalData
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