Toys Market to Touch USD 275.65 Billion by 2030, Recording a CAGR of 5.2% - Report by Market Research Future (MRFR)

Toys Market Research Report Information by Type (Preschool Toys, Soft Toys and Dolls, Action Toys, Arts and Crafts Toys, Construction Toys, Vehicles and others), Distribution Channel (Store-Based [Supermarkets and Hypermarkets, Specialty Stores and others] and Non-Store-Based) and Region (North America, Europe, Asia-Pacific and Rest of the World) - Forecast till 2030


New York, April 26, 2023 (GLOBE NEWSWIRE) -- Toys Market Overview

Market Research Future (MRFR) 's report highlights Toys Market Information By Type, Distribution Channel, And Region - Forecast till 2030, the market will achieve USD 275.65 billion by 2030 at an 5.2% CAGR.

Market Synopsis

By enhancing kids' ability to think critically and make decisions, toys help children's minds grow. They come in various categories, including collectibles, promotional goods, brain training, and physical activity. We've had toys around for a long time. From straightforward wooden toys, they progressed to more sophisticated, engaging toys. The games and other entertainment market has always been successful because toys keep kids interested. The global market will experience an inherent demand if newborns are born. People have wanted toys for a very long time, and even now, kids still ask their parents to buy them. This age group sees the introduction of exploratory and outdoor toys, but plush toys and dolls also comprise a sizeable portion of toys in this age range.

This age group also enjoys playing with construction toys, game boards, and action figures. As a result, STEM-focused educational toys are now being released worldwide. Additionally, parents are encouraging their kids' interest in STEM educational toys due to the increase in STEM jobs across the globe. The main way for associated businesses to sell various playthings to children is during festivals. The makers are introducing various doll types that fit children's festivals, increasing their overall revenues. The entire toy industry is a multi-billion-dollar industry that depends not only on kids but also on parents. It depends on how many families have disposable income and how much money they spend on their children. The kinds of toys available to kids depending on what their parents like to give them. The toy industry keeps developing and fusing various genres to give kids fresh, practical toys.

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Report Scope:

Report AttributeDetails
Market Size in 20302030: USD 275.65 Billion
CAGR5.2% CAGR (2022-2030)
Base Year2021
Forecast Period2022-2030
Historical Data2020
Forecast UnitsValue (USD Billion)
Report CoverageRevenue Forecast, Competitive Landscape, Growth Factors, and Trends
Segments CoveredBy Type, Distribution Channel, and Region
Geographies CoveredNorth America, Europe, Asia-Pacific, and Rest of the World (RoW)
Key Market DriversIncreasing Demand of Multi-Benefit Toys

Market Competitive Landscape

The prolific companies in the toys market are:

  • Mattel
  • JAKKS Pacific, Inc.
  • BANDAI NAMCO Entertainment Europe S.A.S
  • LEGO System A/S
  • Hasbro

Market U.S.P. Covered

Market Drivers

As eco-friendly gaming accessories constructed from bamboo, clay, and cork, another sustainable material, become more prevalent, the demand for sustainable dolls is anticipated to decline. Businesses are focusing increasingly on making video games with recycled plastic to meet this demand, which will likely hasten market growth. In terms of marketing, there are enormous opportunities to serve adults and children. The 1990s, which they associate strongly with their youth, are what today's young people want to live again. An opportunity to gain an entirely novel customer segment who are willing to splurge on sentimental old-school toys arises from this new adult behavior trend. Additionally, people are looking for improved, improvised versions of these games.

The growing understanding of the cognitive advantages of some games for kids is one of the major factors influencing the growth of the toy market. Modern parents are experimenting with unorthodox parenting methods. Parents tend to purchase games and toys that will aid a child's learning and development. Parents desire their kids to learn while playing and staying active. As a result, they spend money on toys that help children learn and develop. The rise in sales of toys for kids that serve multiple purposes is largely due to this trend.

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Market Restraints

However, there are some products that parents have avoided. For instance, parents are pickier when purchasing the best play dough for their kids because of its potential for choking hazards and other negative effects. Kids try to eat everything they touch, including the chemicals in play dough, which can result in serious illness.

COVID 19 Analysis

Children spend most of their time at home during the pandemic of COVID-19 because schools are closed. This will increase the demand for larger playing figurines that keep kids entertained longer. Kids will also become more interested in educational and construction-themed games during the worldwide outbreak. Parents are now more attentive to their children's needs due to the pandemic-enforced work-from-home model, reviving the once-defunct trend of families spending time together playing games and with toys. Family board game sales significantly increased in the industry last year, which is expected to continue. Toys that foster intelligence and skill development, such as difficult puzzles, enjoy board games, and intricate building sets, are also very popular.

Over 76% of end users have shifted to e-commerce due to the pandemic, which has impacted consumer behavior. Toy manufacturers are attempting to resurrect their industry by going online in response to this consumer purchasing sentiment. The hybrid company structure is also anticipated to boost online-driven exports in the upcoming years. Although the brick-and-mortar business model is still very much in use, offline retailers must embrace the click-and-mortar business model to move forward.

Market Segmentation

By distribution channel, the market includes supermarkets and hypermarkets, specialty stores, and non-store-based. By type, the market includes preschool toys, action toys, arts and crafts toys, construction toys, vehicles, and soft toys and dolls.

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Regional Insights

The recent government efforts regarding the sector's growth in nations like India, China, and Japan are responsible for the Asia-Pacific region's fastest growth. As a result, the government can meet local demand for these goods, fostering market expansion. Additionally, the growing demand for products with an art and craft foundation among children in China fuels market expansion in the area. The availability of suitable import facilities for sporting goods in nations like the United Kingdom and Germany mainly influences the European market. These import facilities enable these nations to provide a range of toys and games to their distribution centers, likely supporting the region's consumption rate.

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