Global Loyalty Management Market Report 2023: Increasing Need for Client Retention Strategies and Greater Use of Mobile and Social Technologies Bolsters Growth

Dublin, May 04, 2023 (GLOBE NEWSWIRE) -- The "Global Loyalty Management Market by Component (Solutions & Services), Organization Size, Deployment Type, Operator (B2B, B2C), Vertical (BFSI, Aviation, Automobile, Media & Entertainment, Retail & Consumer Goods, Hospitality) & Region - Forecast to 2028" report has been added to's offering.

The global loyalty management market is estimated at USD 10.2 billion in 2023 and is projected to reach USD 22.8 billion by 2028, at a CAGR of 17.5%.

Businesses' increasing need for client retention strategies and their greater use of mobile and social technologies, which enable more individualized and engaging loyalty programs, are both driving factors in the market. The growing significance of customer data and analytics also helps companies better understand and interact with their clients.

By Operator, B2C segment to hold largest market size during forecast period

The B2C segment includes businesses that sell directly to consumers, which represents a significant portion of the overall market. Consumers are becoming increasingly demanding when it comes to personalized experiences and rewards, which makes effective loyalty management programs essential for businesses in the B2C sector. Additionally, the B2C segment is characterized by a high level of competition, which makes loyalty management programs a key differentiator for businesses looking to stand out from their competitors. The adoption of mobile and digital technologies has made it easier for businesses in the B2C sector to implement and manage loyalty programs, which is expected to drive growth in this segment.

By Vertical, BFSI segment to hold largest market size during forecast period

The BFSI is highly competitive, and customer loyalty is critical for businesses in this sector. To maintain and grow their market share, this sector has a large and diverse customer base, which makes it important for businesses to offer personalized experiences and rewards to their customers. The BFSI is characterized by complex regulatory requirements and security concerns, which makes it important for loyalty management solutions to be secure and compliant with industry standards. The adoption of loyalty management solutions can help BFSI businesses to streamline their operations, reduce costs, and improve customer satisfaction. The BFSI has also been quick to adopt new technologies, such as mobile and digital solutions, which can be used to deliver more personalized loyalty programs to customers.

Asia-Pacific to register highest growth rate during forecast period

Asia-Pacific's large and growing population, with increasing purchasing power and the rapid adoption of mobile and digital technologies, makes it an attractive market for businesses looking to implement loyalty management programs. Asia-Pacific is home to several emerging economies experiencing rapid growth in sectors such as e-commerce and retail, which can benefit from effective loyalty management programs. Furthermore, there is a growing trend of consumers in Asia-Pacific demanding personalized experiences and rewards from businesses, which makes loyalty management programs essential for companies looking to retain customers and stay competitive.

Key Attributes:

Report AttributeDetails
No. of Pages312
Forecast Period2023 - 2028
Estimated Market Value (USD) in 2023$10.2 Billion
Forecasted Market Value (USD) by 2028$22.8 Billion
Compound Annual Growth Rate17.5%
Regions CoveredGlobal

Key Topics Covered:

1 Introduction

2 Research Methodology

3 Executive Summary

4 Premium Insights

5 Market Overview and Industry Trends

6 Loyalty Management Market, by Offering
6.1 Introduction
6.2 Offering: Recession Impact on the Market
6.3 Solutions
6.4 Services

7 Market, by Operator
7.1 Introduction
7.2 Operator: Recession Impact on the Market
7.3 B2B
7.4 B2C

8 Loyalty Management Market, by Deployment Type
8.1 Introduction
8.2 Deployment Type: Recession Impact on the Market
8.3 Cloud
8.4 On-Premises

9 Loyalty Management Market, by Organization Size
9.1 Introduction
9.2 Organization Size: Recession Impact on the Market
9.3 SMEs
9.4 Large Enterprises

10 Market, by Vertical
10.1 Introduction
10.2 Vertical: Recession Impact on the Market
10.3 BFSI
10.4 Aviation
10.5 Automobile
10.6 Media and Entertainment
10.7 Retail and Consumer Goods
10.8 Hospitality
10.9 Others (Education, Healthcare, and Telecom)

11 Loyalty Management Market, by Region

12 Competitive Landscape

13 Company Profiles

14 Adjacent and Related Markets

15 Appendix

Companies Mentioned

  • Annex Cloud
  • Apex Loyalty
  • Bond Brand Loyalty
  • Brierley+Partners
  • Capillary
  • Cheetah Digital
  • Comarch
  • Ebbo
  • Epsilon
  • Giift Management
  • ICF Next
  • Jakala
  • Kangaroo
  • Kobie Marketing
  • LoopyLoyalty
  • LoyaltyLion
  • Maritz Motivation
  • Merkle
  • Oracle
  • Paystone
  • Preferred Patron Loyalty
  • Prokarma
  • Punchh
  • SailPlay
  • SessionM
  • SumUp
  • Yotpo
  • Zinrelo

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Global Loyalty Management Market

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