Digital Marketing Software Global Market to Reach $229.4 Billion by 2030: Chatbots Continue to Dominate Customer Communication


Dublin, May 15, 2023 (GLOBE NEWSWIRE) -- The "Digital Marketing Software: Global Strategic Business Report" report has been added to's offering.

The global market for Digital Marketing Software estimated at US$76.8 Billion in the year 2022, is projected to reach a revised size of US$229.4 Billion by 2030, growing at a CAGR of 14.7% over the analysis period 2022-2030.

Software, one of the segments analyzed in the report, is projected to record 14% CAGR and reach US$158.9 Billion by the end of the analysis period.

Taking into account the ongoing post pandemic recovery, growth in the Services segment is readjusted to a revised 16.3% CAGR for the next 8-year period.

The U.S. Market is Estimated at $24.2 Billion, While China is Forecast to Grow at 18% CAGR

The Digital Marketing Software market in the U.S. is estimated at US$24.2 Billion in the year 2022. China, the world's second largest economy, is forecast to reach a projected market size of US$35.1 Billion by the year 2030 trailing a CAGR of 18% over the analysis period 2022 to 2030.

Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 11.1% and 13.7% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 13.4% CAGR.

Select Competitors (Total 128 Featured) -

  • Adobe, Inc.
  • Hewlett Packard Enterprise Company
  • Hubspot, Inc.
  • IBM Corporation
  • Marketo, Inc.
  • Microsoft Corporation
  • Oracle Corporation
  •, Inc.
  • SAP SE
  • SAS Institute, Inc.

What`s New for 2023?

  • Special coverage on Russia-Ukraine war; global inflation; easing of zero-Covid policy in China and its `bumpy` reopening; supply chain disruptions, global trade tensions; and risk of recession.
  • Global competitiveness and key competitor percentage market shares
  • Market presence across multiple geographies - Strong/Active/Niche/Trivial
  • Online interactive peer-to-peer collaborative bespoke updates
  • Access to digital archives and Research Platform
  • Complimentary updates for one year

Key Attributes:

Report AttributeDetails
No. of Pages533
Forecast Period2022 - 2030
Estimated Market Value (USD) in 2022$76.8 Billion
Forecasted Market Value (USD) by 2030$229.4 Billion
Compound Annual Growth Rate14.7%
Regions CoveredGlobal

Key Topics Covered:




  • Influencer Market Insights
  • Impact of Covid-19 and a Looming Global Recession
  • Covid-19 Pandemic Upends the Marketing Landscape
  • COVID-19 Impact on Global Ad Spending: March 2020
  • Digital Marketing Strategies Change in Pandemic Times
  • Percentage of Internet Users Using Social Media by Gender: April 2020
  • Percentage of Internet Users Spending More Time by Media Type: April 2020
  • Percentage of Internet Users Spending More Time Using Each Device: April 2020
  • Marketing Strategies as Companies Face Economic Hardships
  • Digital and Personalized Experience Gain Prominence
  • Digital Marketing Software - Global Key Competitors Percentage Market Share in 2022 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
  • Digital Marketing: A Prelude
  • Digital Marketing Channels
  • Global Advertising Spending by Platform: 2020
  • Comparison of Different Advertising Media Based on Varied Parameters
  • Digital Marketing Software: An Introduction
  • Key Trends in the Digital Marketing Software Market
  • Various Advertising Media & their Corresponding Benefits
  • Outlook
  • Cloud Computing Dominates the Market
  • By End-Use
  • By Region
  • Market Challenges
  • By Component
  • Competition
  • Market Share of Major Players in the Global Customer Relationship Management (CRM) Marketing Segment (in %): 2020E



  • Marketing: The High Growth Application Market for CRM Software
  • Digital Marketing Trends
  • Artificial Intelligence Gains Focus
  • Machine learning (ML) Aids in Quicker Insights
  • Augmented Reality (AR) Emerges as a Leading Marketing Trend
  • Automation Technology Enables Time Optimization
  • Chatbots Continue to Dominate Customer Communication
  • New Opportunities for Influencers
  • Growth in Micro-Moments
  • Personalization Becomes Critical for the Success of Content Marketing
  • Browser Push Notifications
  • Data Enrichment Facilitates More Personalized Services
  • Email Marketing Gets Smarter
  • Multi-touch Attribution Model Witnesses Growth
  • Businesses to Opt for Multiple Social Messaging Channels
  • Marketers Opt for Marketing Automation Software to Bring in Efficient Optimization
  • Social Media Marketing Software Leverages on Social Networks
  • Digital Ad Revenue Growth by Company 2020
  • Social Media Penetration Worldwide: % of Active Monthly Users Compared to Total Population for 2019
  • Top Social Media Platforms by Usage (In Millions): April 2020
  • Millennials and Generation Z Change the Social Media Landscape
  • Social Media Users Penetration (in %) by Generation
  • Rise of Social Media Stories to Continue
  • SEO Software Designed to Optimize Online Presence
  • Personalization Goals Popularize Email Marketing
  • Voice Searches Gain Popularity
  • Shoppable Posts to Contribute Significantly in Increasing Ecommerce Sales
  • Predictive Marketing to Gain Wider Popularity




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Global Market for Digital Marketing Software

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