Video-On-Demand Global Market to 2027: Increasing Penetration of Smartphones and Smart TVs Drives Growth


Dublin, May 16, 2023 (GLOBE NEWSWIRE) -- The "Video-On-Demand: Solutions and Global Markets" report has been added to's offering.

The global market for video on demand was estimated to be $70.6 billion in 2021. It is projected that the video-on-demand market will grow at a CAGR of 16.2% to reach $170.9 billion by the end of 2027.

Companies Mentioned

  • Akamai Technologies
  • Alphabet Inc. (Google Inc.)
  • Amazon Inc.
  • Apple Inc.
  • At&T Inc.
  • Comcast Corp.
  • Indieflix Group Inc.
  • Iqiyi Inc.
  • Netflix Inc.
  • Paramount
  • Roku Inc.
  • Tencent Holdings Ltd.
  • The Walt Disney Co.
  • Verizon Communications Inc.

Some of the major factors driving the growth of the market for video on demand include growing internet penetration, increasing use of smartphones and smart TVs, rising trend of cord shaving and cord cutting, and innovation in streaming platforms. However, video-on-demand market growth is being hampered by increasing video piracy.

Video on demand (VoD) is a media distribution system that enables users to stream video content at any time for their convenience. With video-on-demand service, viewers can select a video to view from a central server. This capability of video on demand eliminates the constraints of the traditional broadcasting system. Because streaming a video uses a lot of data and takes up a significant amount of bandwidth, many large video-on-demand providers use a content delivery network (CDN) to quickly deliver high-quality streaming.

Over the last few years, video-on-demand streaming services have grown in number and popularity. Across many countries, consumers have dropped traditional television providers and instead entirely rely on streaming services for their television entertainment. The most popular use of video on demand is for entertainment purposes, but it is also used as a system for distributing educational and even fitness video content.

In this report, the global market for video on demand is segmented based on solution, monetization model, vertical, device, and geography. The video-on-demand market based on solution is categorized into Internet Protocol television (IPTV), pay TV video on demand, and over-the-top (OTT) services.

Internet Protocol television (IPTV) currently dominates the market and was valued at $38.8 billion in 2021. It is estimated that the video-on-demand market for IPTV will grow at a CAGR of 14.6% to reach $86.2 billion by the end of 2027.

IPTV has become popular over the years because of its features that enable subscribers to watch not only TV shows on their favorite channels but also live broadcasts of their favorite shows and movies, as well as live games such as cricket, football, and so forth.

Based on the monetization model, the global video-on-demand market has been segmented into subscription video on demand (SVoD), transactional video on demand (TVoD), and advertisement-based video on demand (AVoD).

The SVoD model gives users unlimited access to the entire library of content for a recurring fee, which could be charged weekly, monthly or yearly. SVoD is the most common form of video on demand and has the highest share of the market. Subscription video on demand (SVoD) was valued at $33.6 billion in 2021 and is forecast to reach $98.4 billion by the end of 2027.

Based on vertical, the global video-on-demand market has been segmented into media and entertainment, education and training, health and fitness, and other, with the last including travel, documentaries, news, and more.

Media and entertainment represent the largest segment of the videoon- demand market. It includes movies, TV shows, and other types of entertainment content such as music videos and gaming. The media and entertainment segment was valued at $34.0 billion in 2021 and is forecast to reach $90.5 billion by the end of 2027, with a CAGR of 18%.

Key Attributes:

Report AttributeDetails
No. of Pages110
Forecast Period2022 - 2027
Estimated Market Value (USD) in 2022$80.6 Billion
Forecasted Market Value (USD) by 2027$170.9 Billion
Compound Annual Growth Rate16.2%
Regions CoveredGlobal

Report Includes

  • 41 data tables and 17 additional tables
  • An up-to-date overview and industry analysis of the global video-on-demand (VoD) market
  • Analyses of the global market trends, with historic market revenue (sales figures) for 2021, estimates for 2022, forecasts for 2023, and projections of compound annual growth rates (CAGRs) through 2028
  • Highlights of emerging technology trends, opportunities and gaps estimating current and future demand in the market for edge security, and identification of the major regions and countries involved in video-on-demand market developments
  • Estimation of the actual market size and revenue forecast for the global video-on-demand market, and corresponding market share analysis based on solution, monetization/delivery model, end user vertical, device type, and region
  • Updated information on the recent market dynamics, industry shifts and regulations, and other macroeconomic variables that will shape and influence this market in the coming years (2022-2027)
  • A relevant patent analysis with corresponding number of patent applications and patents granted on video-on-demand technologies and solutions
  • Insight into the recent industry structure on video-on-demand, competitive aspects of each product segment, increasing investment on R&D activities, market development strategies, and company value share analysis
  • Identification of the major stakeholders and analysis of the competitive landscape based on recent developments, products and services offerings, and segmental revenues
  • Descriptive company profiles of the leading global players, including Amazon, Alphabet Inc., Apple Inc., Netflix Inc., The Walt Disney Co., and Paramount Global

Key Topics Covered:

Chapter 1 Introduction

Chapter 2 Summary and Highlights

Chapter 3 Market Overview
3.1 Video on Demand on Cloud
3.2 Evolution of Video on Demand
3.2.1 Future of Video Industry
3.3 Video-On-Demand Infrastructure
3.3.1 Video Content Management System (Cms)
3.3.2 Content Delivery Network (Cdn)
3.3.3 Robust Video Player
3.3.4 Payment System
3.3.5 Maintenance and Update
3.4 Value-Chain Analysis of Video-On-Demand Market
3.5 Impact of Covid-19 on the Video-On-Demand Market

Chapter 4 Market Dynamics
4.1 Introduction
4.2 Market Drivers
4.2.1 Growing Internet Penetration
4.2.2 Increasing Penetration of Smartphones and Smart Tvs
4.2.3 Impact of 5G on Video on Demand
4.2.4 Expansion into Emerging Markets
4.3 Market Restraints
4.3.1 Piracy Affecting the Video-On-Demand Market
4.3.2 Limitation of Content Availability
4.4 Market Opportunities
4.4.1 Advanced Technology
4.4.2 Global Expansion
4.4.3 Advertising Revenue

Chapter 5 Market Breakdown by Solution
5.1 Introduction
5.2 Internet Protocol Television (Iptv)
5.2.1 Types of Internet Protocol Television
5.2.2 History of Iptv
5.2.3 Growth of Iptv Video on Demand
5.3 Pay-Tv Video on Demand
5.3.1 Over-The-Top (Ott) Services

Chapter 6 Market Breakdown by Monetization Model
6.1 Introduction
6.2 Subscription Video on Demand (Svod)
6.3 Transactional Video on Demand (Tvod)
6.4 Advertisement-Based Video on Demand (Avod)

Chapter 7 Market Breakdown by Vertical
7.1 Introduction
7.2 Media and Entertainment
7.3 Education and Training
7.4 Health and Fitness
7.5 Others

Chapter 8 Market Breakdown by Device
8.1 Introduction
8.2 Tv
8.3 Pcs
8.4 Smartphones
8.5 Others

Chapter 9 Market Breakdown by Region

Chapter 10 Patent Analysis
10.1 Global Video-On-Demand Patents, by Applicant Company

Chapter 11 Competitive Landscape
11.1 Competitive Landscape
11.2 Strategic Analysis

Chapter 12 Company Profiles

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