Dublin, May 17, 2023 (GLOBE NEWSWIRE) -- The "Coca-Cola Company - Digital Transformation Strategies" report has been added to ResearchAndMarkets.com's offering.
Coca-Cola is analyzing customer data to support innovation, research, and pricing decisions to optimize supply chain management and to offer personalized services and enhanced experiences to its customers
The company's product portfolio comprises sparkling beverages and a variety of still beverages, including juices and juice drinks, waters, enhanced waters, ready-to-drink teas and coffees, and energy and sports drinks.
It markets beverages under Sprite, Coca-Cola Zero, Diet Coke, Fanta, Glaceau, Vitamin Water, Powerade, Dasani, Fuze Tea, Minute Maid, Simply, Georgia, and Del Valle brand names. Coca-Cola sells products to independent bottling partners, distributors, wholesalers, and retailers.
Coca-Cola's operational structure includes four geographic operating segments: Europe, the Middle East & Africa, Latin America, North America, and Asia-Pacific. The non-geographic segments of Global Ventures and Bottling Investments Group (BIG) are also included in the company's reporting structure.
The report provides information and insights into Coca-Cola's tech activities, including:
- Insights of its digital transformation strategies and innovation programs
- Overview of technology initiatives covering partnerships, product launches and acquisitions
- Insights on each technology initiative including technology theme, objective, and benefits
- Details of estimated ICT budgets and major ICT contracts
Scope
- The company deployed image recognition systems, AR, and shelf-mounted cameras to track products on open shelves and in coolers for extracting insights to manage inventory in real-time
- Coca-Cola is reinventing its customer engagement through an omnichannel service strategy to ensure that its customers can shop from anywhere, anytime, and through any mode
- Coca-Cola China uses Clobotics' SmartView solution, which leverages computer vision and machine learning technologies to capture cooler data for ensuring their seamless functioning and safety
Reasons to Buy
- Gain insights into Coca-Cola's tech operations
- Gain insights into its tech strategies and innovation initiatives
- Gain insights into its technology themes under focus
- Gain insights into various product launches, partnerships and acquisition strategies.
Key Topics Covered:
- Overview
- Brief information about the company, its business divisions and its financials
- Digital Transformation Strategy
- A summary of key digital strategies/implementation efforts of the company
- Accelerators, Incubators, and Other Innovation Programs
- Discusses the company's key strategic units, innovation labs, incubation and accelerator programs dedicated to technology innovation
- Technology Focus
- Lists the technology themes pertinent to the industry the company operates in and highlights the themes adopted by the company
- Technology Initiatives
- Discussion about all the technology introductions partnerships the company has entered
- Venture Arm: Citi Ventures
- Brief information about the Company's Ventures and its key decision makers
- Investment
- Brief discussion about the investments made by the company to acquire new technologies
- Contact the Publisher
A selection of companies mentioned in this report includes
- Walmart
- IBM
- Sap
- Snapchat
- Salesforce
- Unity
- Microsoft
- Accenture
- Siemens
- Genpact
- Sandstar
- Bain & company
For more information about this report visit https://www.researchandmarkets.com/r/89tz6a
Source: GlobalData
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