Sports nutrition market size is expected to reach by US$ 61.66 billion at a CAGR of 11.5% during the time 2023 to 2033 | Future Market Insights Inc. Report

The market for sports nutrition products is witnessing growth due to the increasing health and wellness trends, leading to a rise in food fortification initiatives. The B2B sector is experiencing an accelerated usage of plant-derived ingredients in the manufacturing of sports nutrition products. Furthermore, the surge in e-commerce sales is expected to contribute to the online marketing of sports nutrition products.

NEWARK, Del, June 14, 2023 (GLOBE NEWSWIRE) -- According to Future Market Insight, the global sports nutrition market is likely to reach US$ 61.66 billion by 2033, registering a CAGR of 11.5%. This is a considerable increase from its projected value of US$ 20.77 billion in 2023.

Key Drivers in the Sports Nutrition Industry

  • Increasing awareness of nutrition and fitness
  • Growing popularity of sports and fitness activities
  • Rising disposable incomes in developing economies
  • Influence of social media and fitness influencers
  • Expansion of gyms, fitness centers, and health clubs
  • Increasing participation in sports events and competitions
  • Continuous innovation in flavors, formats, and packaging
  • Emphasis on maintaining a healthy lifestyle
  • Advancements in sports nutrition research
  • Demand for natural and organic products
  • Focus on product labeling and transparency

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Key Challenges in the Sports Nutrition Industry

  • Intense market competition and price wars
  • Regulatory restrictions and guidelines on ingredients and claims
  • Consumer skepticism and negative perception
  • Limited consumer awareness and education
  • Potential health risks and side effects
  • Fluctuating raw material prices
  • Limited availability and distribution channels
  • Economic downturns impacting consumer spending

Key Trends in the Sports Nutrition Industry

  • The evolution of popular supplements includes protein powders, energy bars, and sports drinks.
  • Increasing awareness of the benefits of sports nutrition for performance and recovery
  • Specialized products developed for specific fitness goals
  • Technology integration for tracking nutrition and performance
  • Expansion of female-focused sports nutrition.

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Key Opportunities in the Sports Nutrition Industry  

  • Increasing awareness and demand for sports nutrition among athletes and fitness enthusiasts
  • The popularity of sports nutrition supplements and personalized nutrition trends
  • Collaboration between brands and athletes for endorsement and development
  • Innovation in formulations and clean-label products
  • Focus on recovery and muscle repair with post-workout nutrition
  • The growing interest in plant-based and vegan sports nutrition
  • Rise of e-commerce and online retail for convenient access
  • Expansion of the market in emerging economies                

Key Takeaways from the Sports Nutrition Market:

  • The sports nutrition industry in the United Kingdom is anticipated to rise, exhibiting a CAGR of 3.8% through 2033.
  • The United States dominated the sports nutrition industry in 2022, holding a 23.9% global market share.
  • In 2022, Japan had a 2.4% share of the sports nutrition industry globally.
  • With a CAGR of 25.8% over the forecast period, India is predicted to develop rapidly in the sports nutrition industry.
  • The sports nutrition industry in China is expected to increase, registering a CAGR of 4.2% over the forecast period.
  • Germany accounted for 5.9% of the global sports nutrition industry in 2022.

Competitive Landscape in the Sports Nutrition Market

Key players employ various measures to preserve their market positions and broaden their global reach. Those strategies involve the following:

  • Emphasizing features, quality, and performance to stand out from competitors
  • Identifying specific target segments based on demographics, interests, or fitness goals
  • Offering specialized programs or services to cater to different customer groups
  • Building a strong brand presence through effective marketing campaigns
  • Leveraging endorsements and partnerships with influential athletes or fitness influencers
  • Utilizing digital marketing channels and social media to engage with target audiences
  • Acquiring or partnering with complementary businesses to broaden the product portfolio
  • Creating an ecosystem of interconnected fitness products for a seamless user experience
  • Collaborating with fitness clubs, gyms, or sports organizations to increase reach and visibility
  • Partnering with health and wellness brands to offer integrated solutions

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Recent Developments by Key Players

  • In December 2022, HealthKart secured a funding round and raised US$ 135 million. Temasek, a wealth fund based in Singapore, primarily led the funding. HealthKart has strategic plans to utilize the funds for expanding the sales of supplements and other nutritional products to new customers. 
  • In August 2022, Spacemilk, an American sports nutrition brand, and NextFerm Technologies, an Israeli food technology start-up, signed a partnership agreement. The agreement involves the ProteVin supply, a non-GMO protein alternative. 
  • In January 2022, Cut, an energy drink, was launched by Hydroxycut. Its primary goal is to help consumers reduce their body fat percentage. Hydroxycut, the brand behind ‘Cut,’ operates under the parent company Lovate Health Sciences.

Key Players in the Sports Nutrition Market

  • Nestlé S.A.
  • Red Bull GmbH
  • Ajinomoto Co., Inc.
  • Keurig Dr. Pepper, Inc.
  • Nutrabolt
  • GlaxoSmithKline plc.
  • Optimum Nutrition, Inc.
  • Premier Nutrition Corporation
  • Biothrive Sciences
  • Nutrabolt
  • Now Foods
  • INC Sports Nutrition
  • Vitaco Health
  • Uelzena Group

Key Segmentation:

By Ingredient Type:

  • Plant-derived Ingredient
    • Soy Protein
    • Rice Protein
    • Pea Protein
    • Potato Protein
  • Animal-derived Ingredient
    • Creatine
    • Milk Protein
    • Whey Protein Concentrates
    • Casein
    • BCAA (Branded Chain Amino Acid)
  • Blends

By Nature:

  • Organic
  • Conventional


By Function:

  • Energizing Products
  • Rehydration
  • Pre-Workout
  • Recovery
  • Weight Management

By Product Form:

  • Ready-to-drink
  • Energy & Protein Bar
  • Powder
  • Tablets/Capsules

By Flavour:

  • Regular
  • Flavored
    • Fruit Punch
    • Berries
    • Citrus
    • Chocolate
    • Vanilla
    • Others

By Sales Channel:

  • Modern Trade
  • Convenience Store
  • Specialty Store
  • Pharmacy Store
  • Online Retail
  • Other Sales Channel

By Price Range:

  • Economic
  • Premium


  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • The Middle East & Africa

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Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles


   Mid-Level Participants (Traders/ Agents/ Brokers)

   Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (MT) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (MT) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Ingredient Type

Complete TOC:

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B2B Sports Nutrition Market Size: The B2B sports nutrition market is projected to achieve a value of US$ 4.06 billion in 2023. It is expected to hit US$ 8.25 billion by 2033, with a CAGR of 7.35%.

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Low-Fat Cheese Nutrition Market Outlook: The low-fat cheese nutrition market is estimated to secure a valuation of US$ 3.5 Billion in 2023 and is estimated to rise to US$ 5.5 Billion by 2033. The market is anticipated to grow at a CAGR of 4.7% during the forecast period.

Nutritional Ingredients in Animal Feed Market Overview: The global nutritional ingredients in animal feed market is expected to reach a market valuation of USD 93.2 Bn by the year 2022, accelerating with a CAGR of 7.1% by 2022-2032.

Digestive Health Drinks Market Demand: The global digestive health drinks market is expected to reach US$ 26 Bn by 2022, with sales increasing at a CAGR of 6.09% over the assessment period. As per the report, the market valuation is forecast to reach US$ 47 Bn by 2032.

About Future Market Insights, Inc.

Future Market Insights, Inc. (ESOMAR certified, Stevie Award - recipient market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10 years.

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Old Source: Rising Health Consciousness Upscales Demand for Sports Nutrition Products, Future Market Insights