NEW YORK, June 21, 2023 (GLOBE NEWSWIRE) -- VidMob, the leading creative effectiveness platform, today announced the company was named a winner of a Public Sector Award for the 2023 Drum Awards for Marketing EMEA for their work with HIV Ireland. HIV Ireland has been a leading organization in addressing community health and needs related to HIV and AIDS in Ireland since 1987. VidMob worked with HIV Ireland to create a campaign that ensured people living with HIV (PLWHIV) in the country were aware of and could easily access their Peer Support Programme and community support services.
The success of this campaign was made possible by VidMob Gives, which engages freelance creative professionals on the VidMob platform. Its talented creators generously donate their time and skills to support charitable causes in need of creative work.
HIV Ireland's collaboration with VidMob resulted in a highly successful campaign that exceeded their goals for increasing participation in the Peer Support Program and engagement with community support services. The campaign's impact extended beyond the organization's immediate objectives, with increased awareness, website traffic, and donations. With the valuable insights gained, HIV Ireland is well-positioned to continue creating impactful campaigns to improve the lives of people living with HIV in Ireland.
“Our partnership with VidMob Gives provided HIV Ireland with a level of expertise and creativity that is not readily available to charitable organizations. It has helped us maximize connections with people living with HIV in need of support and enhanced our overall community engagement,” said Executive Director of HIV Ireland Stephen O’Hare. “VidMob’s approach was both sensitive and skillful, and we are delighted with the recognition our collaborative efforts have received in winning this award.”
“We are honored that HIV Ireland is being recognized for their campaign to provide support for people living with HIV. VidMob Gives was created to harness our creative effectiveness capabilities for good, providing pro bono capabilities to incredible organizations like HIV Ireland. Winning the award from The Drum highlights the value of this work and how we can do more good when we work together,” said VidMob Gives Executive Director Burr Purnell.
About VidMob
VidMob is the leading creative effectiveness platform, trusted by the biggest global brands to drive ROI through AI-driven creative data. With unmatched AI & ML technology and the most connections to the world’s leading digital channels like Google, Meta, Amazon Ads, TikTok, LinkedIn, Twitter, Snap, Pinterest, Hulu & Reddit, VidMob delivers powerful creative insights that result in meaningful business impact. Clients can effectively measure creative quality, and learn their brand’s best practices in an end-to-end platform to get the most out of every media dollar they invest. VidMob is a mission-driven organization, donating over 1% annually to fund pro bono creative projects for nonprofits. Learn more about VidMob at www.vidmob.com and VidMob Gives at www.vidmob.com/vidmob-gives.
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