China Console Games Forecast Report 2023: Hardware and Software Market Will Reach $2.48 Billion in 2027 - Analysis on Gamer Demand, Gaming, and Spending Behavior, and Usage of Console Games

Dublin, June 27, 2023 (GLOBE NEWSWIRE) -- The "China Console Games & 5-Year Forecast Report 2023" report from Niko Partners, Inc. has been added to's offering.

China's console hardware and software market will reach $2.48 billion in 2027 at a 5-year CAGR of 1.6%

The report provides a comprehensive guide and insightful analysis to those aiming to navigate and tap into the lucrative China market.

China remains a powerhouse in the global games industry. At the same time, Chinese game companies are expanding their reach globally and making bold investments at higher rates than ever. As the country reopens and its gaming sector sees a rebound, it is important to deeply understand the Chinese gaming scene from companies & games-to-watch to regulations and games licenses.

And despite regulatory challenges, the licensing process in China has undergone significant changes. Many game titles find success through platforms such as Steam International which allows Chinese gamers to play unlicensed releases, even amid regulatory challenges.

Key takeaways from the analysis:

  • The total market for PC, mobile, and console games revenue in China was $45.5 billion in 2022 and is forecast to surpass $57 billion in 2027
  • By 2027 China will be home to 730 million gamers. The country's population is declining but the number of gamers is rising.
  • China's domestic console market generated $2.29 billion in 2022, up 7.8% YoY. This includes revenue generated from hardware and software via legal sales and the grey market
  • The number of console gamers reached 16.7 million in 2022, up 8.3% YoY.
  • While supply issues plagued the console market in 2021 and 2022, the publisher projects that 2023 will be the peak year for console hardware sales as supply meets demand

Key Topics Covered:

1. Market Size and Forecast

  • A comprehensive market model and 5-year forecast through 2027 (hardware, software and services, console gamer size)
  • Key trends impacting the market model

2. Growth Drivers and Inhibitors

  • Key growth drivers and inhibitors for mobile games revenue in 2023 and beyond
  • Overall outlook for 2023

3. Sony Playstation

  • Hardware launch data
  • Overview and key updates
  • Notable developments
  • PlayStation 4 and 5 hardware sales

4. Nintendo Switch and Successor

  • Hardware launch data
  • Key updates to the Nintendo ecosystem
  • Premium games for Nintendo Switch published in China with ISBN
  • Notable developments and anticipated next-generation console

5. Microsoft Xbox

  • Hardware launch data
  • Key updates to the Xbox ecosystem
  • Xbox Series X|S hardware sales

6. Gamer Survey Results and Analysis

  • Findings of the proprietary survey of 1,575 Chinese gamers
  • Qualitative and quantitative analysis on gamer demand, gaming, and spending behavior, and usage of console games

7. Console Industry Trends

  • Portable console gaming
  • Investment in console game development
  • Accelerators
  • Cloud gaming
  • Risk of non-licensed imported games

8. Esports and Livestreaming

  • Console esports games and events
  • Esports & streaming survey

9. Regulations and M&A

  • Overview of new regulations and measures of industry bodies
  • NPPA licensing and license forecasts
  • Investment activity

Companies Mentioned

  • Activision Blizzard
  • Alibaba
  • Alipay
  • Asus
  • Bandai Namco Shanghai
  • Bilibili
  • Changhong IT
  • Coconut Island Games
  • Cocos Technology
  • Ebay
  • Electronic Soul
  • Gamecores
  • Gamera Game
  • IKEA
  • Inzone
  • Kuaishou
  • Lightning Games (G-Bits)
  • Microsoft
  • Netease
  • Nintendo
  • Oriental Pearl
  • Papergamers
  • Quantic Dreams
  • Shanghai Great Sports
  • SoftStar
  • Sony
  • Steam (Valve)
  • Tencent
  • Tiktok (Douyin)
  • Ubisoft
  • WeChat
  • XD Network
  • Yollika Game
  • ZQ Game

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China's Console Games Market

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