Smart Display Market Size to Reach USD 27.93 Billion by 2032, Influencing Trend, Retail Opportunities, Consumer Demand, Regulatory Insights & Top Companies - The Brainy Insights

The smart display market will experience rapid growth due to the increasing demand for smart displays in smart homes during the forecast period. Developing countries like Japan, China, South Korea and Japan drive innovation in the smart display industry, catering to the domestic Asia-Pacific market.


Newark, July 10, 2023 (GLOBE NEWSWIRE) -- The Brainy Insights estimates that the USD 3 billion in 2022 global smart display market will reach USD 27.93 billion in 2032. The market has grown as a result of the creation and incorporation of intelligent virtual assistants with smart displays. Alexa is third in popularity, after Apple's Siri, with 77.6 million users and Google Assistant, with 81.5 million, according to Business Insider, with 71.6 million users. However, because Amazon sells such a variety of goods, Alexa is very well-liked in the market for smart displays. Additionally, the spread of 4G and 5G services has increased internet service accessibility, favourably impacting the growth of smart displays. The modern population's hectic schedules have contributed to the growing acceptance and popularity of smart, practical devices that can schedule, remind, and respond to voice commands.

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Key Insight of the Global smart display Market

Asia Pacific is expected to rise the fastest during the forecast period.

A profitable consumer market for smart displays will be created by the region's burgeoning population and its rising disposable income. Leading innovators in the smart display sector include Japan, China, South Korea, and others, serving the native Asia Pacific market. The Taiwanese chip manufacturing sector has positively impacted the expansion and development of the regional market for smart displays. The market will benefit from the smart city efforts as well.

In 2022, the smart home display segment dominated the market with the largest market share of 45% and market revenue of 1.35 billion.

The product type segment is divided into smart display mirrors, smart home displays, and smart signage. In 2022, the smart home display segment dominated the market with the largest market share of 45% and market revenue of 1.35 billion.

In 2022, the retail segment dominated the market with the largest market share of 32% and market revenue of 0.96 billion.

The end-user segment is divided into residential, retail, healthcare, automotive, sports, government, entertainment and others. In 2022, the retail segment dominated the market with the largest market share of 32% and market revenue of 0.96 billion.

In 2022, the OLED segment dominated the market with the largest market share of 55% and market revenue of 1.65 billion.

The display technology segment is divided into LCD, OLED, LED, and others. In 2022, the OLED segment dominated the market with the largest market share of 55% and market revenue of 1.65 billion.

Advancement in market

May 2023 - The whole selection of Samsung Electronics' 2023 Smart Monitors has been launched globally.1 Users of Samsung's new M8, M7, and M5 Smart Monitors may customize their displays to suit their requirements and preferences while watching, playing, and working. Users may enjoy the best entertainment and games, productivity, design, and individualized comfort and convenience on one screen. Nine flexible displays total in the whole series, available in various hues and sizes.

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Report coverage & details:

Report Coverage Details 
Forecast Period 2023–2032 
Base Year 2022 
Market Size in 2022 USD 3 Billion
Market Size in 2032 USD 27.93 Billion
CAGR 25%
No. of Pages in Report 238
Segments covered Product Type, End User, and Display Technology
Drivers  The growth of the smart home real estate industry 
Opportunities The rising commercial use of smart displays
Restraints The expensive nature of smart displays

Market Dynamics

Driver: The expansion of the market for smart homes.

By giving their clients the best amenities, real estate developers are working to automate and digitize homes. They are using smart house technologies to give the burgeoning young population modern residences. The leading edge of the development of the smart home is the smart screens. They are primarily employed to safeguard residential communities and specific residences. For access control purposes to increase domestic safety, they are being used. The controls for lighting, heating, ventilation, cameras, doors, entertainment systems, and other features are included in the smart home displays that are available in new homes. The market is benefiting from increased data connectivity and internet penetration. Given the increasing automation of economies, retrofitting older dwellings will fuel market expansion.

Restraints: The high cost of smart displays.

Despite the exponential growth potential of smart displays, most countries' low per capita incomes and the technology's high price limit the market's expansion to the world's wealth. Structural inefficiencies, such as a lack of internet access, computer literacy, lax privacy rules, and an inadequate delivery network for goods, will also hamper the market's expansion.

Opportunities: The expansion of smart display use in commerce.

During the projected period, the adoption of smart displays in the commercial sectors will be fueled by the increasing automation and digitization of industries. The entertainment and culinary industries use smart displays to enhance customer service by allowing customers to create menus and select payment options without interacting with staff. Similarly, airports and metro stations use smart screens during check-in to enable faster, more convenient, and hassle-free operations. Research in the healthcare, automotive, aerospace, and defence industries uses smart displays. Therefore, smart display commercial and industrial applications will present profitable prospects for market participants during the projected period.

Challenges: the increasing safety and privacy concerns.

The built-in capabilities of smart displays allow them to analyze the user's daily instructions, inquiries, and selections to suggest services that meet their needs. They can gather this data and give it to their parent firms, who can use it to launch targeted advertising campaigns without the need for strict security laws and restrictions. Such a breach of privacy jeopardizes consumer security and may jeopardize national security objectives. Therefore, the market's expansion will be hampered by the growing concerns about privacy invasion.

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Some of the major players operating in the global smart display market are:

• Alphabet Inc.
• Alpine Electronics, Inc.
• Amazon.com Inc.
• Japan Display Inc.
• Lenovo Group Ltd.
• LG Electronics Inc.
• Magna International Inc.
• Panasonic Corporation
• Samsung
• Sony Corporation

Key Segments cover in the market:

By Product Type

• Smart Display Mirror
• Smart Home Display
• Smart Signage

By End User

• Residential
• Retail
• Healthcare
• Automotive
• Sports
• Government
• Entertainment
• Others

By Display Technology

• LCD
• OLED
• LED
• Others

By Region

• North America (U.S., Canada, Mexico)
• Europe (Germany, France, the UK, Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America)
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

About the report:

The market is analyzed based on value (USD Billion). All the segments have been analyzed worldwide, regional, and country basis. The study includes the analysis of more than 30 countries for each part. The report analyses driving factors, opportunities, restraints, and challenges to gain critical market insight. The study includes Porter's five forces model, attractiveness analysis, Product analysis, supply, and demand analysis, competitor position grid analysis, distribution, and marketing channels analysis.

About The Brainy Insights:

The Brainy Insights is a market research company, aimed at providing actionable insights through data analytics to companies to improve their business acumen. We have a robust forecasting and estimation model to meet the clients' objectives of high-quality output within a short span of time. We provide both customized (clients' specific) and syndicate reports. Our repository of syndicate reports is diverse across all the categories and sub-categories across domains. Our customized solutions are tailored to meet the clients' requirement whether they are looking to expand or planning to launch a new product in the global market.

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