Global Real-Time Bidding (RTB) Market 2023: Driven by Technological Innovations

Dublin, July 17, 2023 (GLOBE NEWSWIRE) -- The "Real Time Bidding (RTB) Global Market Report 2023" report has been added to's offering.

The global real-time bidding (RTB) market has experienced substantial growth, reaching $14.07 billion in 2023 from $10.85 billion in 2022, reflecting a remarkable compound annual growth rate (CAGR) of 29.7%. The market is projected to further expand to $34.57 billion by 2027, with a CAGR of 25.2%.

This report equips strategists, marketers, and senior management with critical information to assess the current state of the RTB market. It offers a comprehensive analysis of market size, forecast, emerging trends, growth drivers, challenges, and a vendor analysis featuring major players in the industry.

Reasons to Purchase:

  • Gain a global perspective
  • Assess the impact of COVID-19
  • Evaluate the Russia-Ukraine war's influence
  • Measure the impact of high global inflation
  • Create effective regional and country strategies
  • Identify lucrative growth segments for investment
  • Outperform competitors using forecast data
  • Understand customer behavior through market shares
  • Benchmark performance against key competitors
  • Utilize reliable data for internal and external presentations

Key Players:

  • Google LLC
  • Facebook Inc.
  • Adobe Inc.
  • PubMatic Inc.
  • Smaato Inc.
  • The Rubicon Project Inc.
  • Inc.
  • Criteo
  • AppNexus
  • MoPub
  • Match2One AB
  • Verizon Media
  • ABB Ltd.

Technological innovations are shaping the real-time bidding market, with major companies introducing new technologies to enhance their position. For example, Aerobid, a Poland-based company, has launched a live charter bidding platform that enables brokers to request and book flights instantaneously, leveraging data and instant communication. This platform facilitates quick and transparent bookings, benefiting operators and brokers alike.

North America currently dominates the real-time bidding market, while Asia-Pacific is anticipated to be the fastest-growing region in the forecast period. The report covers various regions, including Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

The increasing number of smartphone users is a significant driver of real-time bidding market growth. Smartphones provide a platform for real-time bidding marketers to reach customers in real-time and target potential customers based on location and context. In 2022, there were approximately 6.65 billion smartphone users worldwide, representing 83.37% of the global population. With smartphones being widely adopted, the real-time bidding market is poised for continued expansion.

The real-time bidding market encompasses revenues earned through private marketplaces and open exchanges. The market value reflects the revenues generated by entities involved in the sale of goods and/or services within the specified market and geography.

Key Attributes:

Report AttributeDetails
No. of Pages200
Forecast Period2023 - 2027
Estimated Market Value (USD) in 2023$14.07 billion
Forecasted Market Value (USD) by 2027$34.57 billion
Compound Annual Growth Rate25.2%
Regions CoveredGlobal

Key Topics Covered:

1. Executive Summary

2. Real Time Bidding (RTB) Market Characteristics

3. Real Time Bidding (RTB) Market Trends And Strategies

4. Real Time Bidding (RTB) Market - Macro Economic Scenario
4.1. COVID-19 Impact On Real Time Bidding (RTB) Market
4.2. Ukraine-Russia War Impact On Real Time Bidding (RTB) Market
4.3. Impact Of High Inflation On Real Time Bidding (RTB) Market

5. Real Time Bidding (RTB) Market Size And Growth
5.1. Global Real Time Bidding (RTB) Historic Market, 2017-2022, $ Billion
5.1.1. Drivers Of The Market
5.1.2. Restraints On The Market
5.2. Global Real Time Bidding (RTB) Forecast Market, 2022-2027F, 2032F, $ Billion
5.2.1. Drivers Of The Market
5.2.2. Restraints On the Market

6. Real Time Bidding (RTB) Market Segmentation
6.1. Global Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

  • RTB Image
  • RTB Video

6.2. Global Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

  • Open Auction
  • Invited Auction

6.3. Global Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

  • Media And Entertainment
  • Games
  • Retail And E-Commerce
  • Travel And Luxury
  • Mobile Apps
  • Other Applications

7. Real Time Bidding (RTB) Market Regional And Country Analysis
7.1. Global Real Time Bidding (RTB) Market, Split By Region, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
7.2. Global Real Time Bidding (RTB) Market, Split By Country, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

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Global Real Time Bidding (Rtb) Market

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