New York, July 17, 2023 (GLOBE NEWSWIRE) -- Reportlinker.com announces the release of the report "Stock Images and Videos Market - Global Outlook & Forecast 2023-2028" - https://www.reportlinker.com/p05482345/?utm_source=GNW
The shift from traditional media to digital platforms has significantly impacted the market. With the proliferation of smartphones, social media, and online publishing, there is a growing need for high-quality visuals to engage and captivate audiences.
• Further, user-generated content, including the stock images and videos market, has become a major force in the media landscape. Individuals and businesses increasingly contribute visual content to platforms, blurring the lines between professional and amateur content. UGC platforms and marketplaces are gaining popularity, providing a wide range of diverse and authentic visuals. Besides this, social media platforms have transformed how brands and individuals communicate and market their products and services. Stock images and videos are widely used in social media campaigns and influencer marketing, enabling businesses to create visually appealing content that resonates with their target audience.
• Content marketing has become a critical strategy for businesses to attract and engage customers. Stock images and videos are vital in content creation, enabling brands to tell their stories visually and maintain consistency across various marketing channels. Thus, the global media landscape in the stock images and videos market is characterized by the increasing demand for visual content, the integration of visuals across various platforms, and the need for authentic and diverse visuals that resonate with target audiences. The digital transformation and the rise of user-generated content shape how visual media is created, consumed, and distributed.
MARKET TRENDS & OPPORTUNITIES
Increasing Penetration of AI & ML in Stock Content
AI and ML algorithms have significantly progressed in image and video recognition capabilities. These technologies can analyze and understand the content of images and videos, enabling efficient categorization, tagging, and metadata generation. This allows for improved search and discovery of relevant stock visuals based on specific themes, objects, or concepts.
AI and ML algorithms can automate the process of content curation in the global stock images and video market. These technologies can analyze customer preferences, trends, and engagement patterns to curate personalized collections of visuals. Automated content curation helps streamline users’ search and selection process, offering them a more tailored and efficient experience.
Growing E-learning Industry
E-learning platforms and online education have grown substantially in recent years, driven by technological advancements, accessibility, and the increasing demand for flexible learning options. Visual content, including stock images and videos, plays a crucial role in e-learning by enhancing engagement, explaining complex concepts, and improving the learning experience. Visual content adds value to e-learning modules by visualizing concepts, diagrams, charts, and illustrations. Stock images and videos can help learners understand and retain information more effectively, as visual cues enhance comprehension and memory recall. Visual content brings life to the learning materials, making them more engaging and interactive.
INDUSTRY RESTRAINTS
Copyright Infringement & Breach of Licenses
Using images outside legal boundaries has been a nightmare in the global stock images and videos market and has only intensified with the advent of digital technology. The opportunities to infringe copyrights are ubiquitous, and many are unintentional. The existence of a strong culture of “freebooting,” where consumers and customers do not think twice before going “save as” on an image and sweeping it off a browser, is large to be blamed. The impression guiding the download is that if it is on the web, it is in the public domain and not protected by copyright laws. Freebooting falls in the purview of legal speak for most users.
SEGMENTATION INSIGHTS
INSIGHTS BY PRODUCT
The global stock images and videos market by product segments as stock images and videos. The growing demand for stock images can be attributed to the need for high-quality visuals in advertising, marketing, web design, publishing, and social media. Further, stock videos have gained significant traction in recent years, driven by the increasing demand for video content across digital platforms. The stock videos segment includes a variety of video clips, such as cinematic footage, lifestyle videos, animations, product demos, and corporate videos.
INSIGHTS BY SOURCE
Macrostock is a fragment of the traditional agencies – several have been bought out or fused under one name. Microstock, born in 2005, is a business model that sources content from photographers and sells licenses at lower prices than traditional stock photography agencies, charging between $1 to $100. The macrostock segment dominated the global stock images and videos market in 2022. Brands seek to maintain exclusivity in a market where social influence is widespread. Along with the emergence of more aspirational brands, macrostock seems more appealing.
INSIGHTS BY APPLICATION
The global stock images and videos market by application is segmented as commercial and editorial. The two applications typically differentiate how the content is permitted to be used. Images labelled for editorial use are mostly employed in illustrating news. The global stock images and videos market is highly dominated by demand for commercial purposes in 2022 and is expected to keep dominating in 2028. Digitization is changing everything, driving conversations on mediums and platforms, and creating an entirely new category for imagery. This is dwindling the demand for traditional paper-based and electronic mediums.
INSIGHTS BY LICENSE
RM-licensed images are often expensive and offer the option of exclusivity. They are traditionally licensed and are priced based on their use. RF-licensed images are cheaper than RM-licensed images, priced based on their size (in pixels). These non-exclusive images have a wide usage category with specific limits such as time. The global RM stock images and videos market held a higher share of around 55-60% in 2022. The advantage of RM licenses is that they offer exclusivity and control over media use, which can be especially important for high-profile or sensitive projects.
INSIGHTS BY END-USERS
The global stock images and videos market by end-users is segmented into marketers, film & tv producers, media & publishing, and businesses & individual creators. The marketer’s segment was the highest revenue generator in the global industry in 2022. By combining creative talent with data, digital and independent creative companies were beginning to erode share from traditional agencies. And with the crisis driving everything digital and increasing e-commerce among smaller companies, the opportunities for stock images and videos to be more effective and prove their worth have increased drastically.
GEOGRAPHICAL ANALYSIS
North America accounted for the highest share of the global stock images and videos market in 2022, accounting for over 44%, mostly due to the presence of major media and entertainment companies, advertising agencies, and a strong digital economy. North America was led by the U.S., driven by a strong presence of media, advertising, and technology companies. Internet advertising takes up the largest share of ad spend and is the fastest-growing medium in the region, while newspapers are witnessing a decline in newspaper promotions. The advertising space in North America has grown exponentially over the last six years, primarily driven by cyclical events such as the Olympics and elections.
Segmentation by Geography
• North America
o The U.S.
o Canada
• Europe
o The U.K.
o Germany
o France
o Spain
o Russia
o Italy
o Sweden
o Switzerland
o Belgium
o Netherlands
o Poland
o Turkey
• APAC
o China
o India
o Japan
o Australia
o South Korea
o Indonesia
o Taiwan
o Philippines
o New Zealand
o Malaysia
o Thailand
• Middle East & Africa
o UAE
o South Africa
o Saudi Arabia
o Egypt
o Nigeria
• Latin America
o Brazil
o Mexico
o Argentina
o Colombia
o Chile
o Peru
COMPETITIVE LANDSCAPE
The global stock images and videos market is highly consolidated. The industry has mostly stayed the same since Getty Images and Corbis imposed a consumer-facing business model (i.e., low price, high volume). While there are several specialist agencies and mom-and-pop shops, the latter’s growth seems hazy. Specialist agencies, however, can survive provided they keep up with technology and demand developments. Major agencies such as Getty Images often represent smaller ones, benefitting from their exclusive content and giving them an opening. Several platforms have also come up that cater to amateurs. However, many of these leading companies are growing, not from new sales but by eating into the share of other smaller agencies. The vendors currently operating in the market are Adobe Stock, Getty Images, Shutterstock, Alamy, AP Images, and many others.
Key Company Profiles
• Adobe Stock
• Getty Images
• Hanhua Yimei Visual Technology
• Shutterstock
Other Prominent Vendors
• 123RF
• Agence France Presse (AFP)
• AFP
• agefotostock
• Alamy
• AP Images
• Artlist
• Can Stock Photo
• Canva
• Coinaphoto
• Creative Market
• Death to Stock
• Depositphotos
• Dissolve
• Dreamstime
• East News
• Envato
• EyeEm
• Freepik
• Fotosearch
• ImagesBazaar
• Masterfile
• Newscom
• NHK VIDEO BANK
• PantherMedia
• Photofolio
• Picfair
• Pixta
• Pond5
• PR Photos
• Redux Pictures
• Storyblocks
• Stocksy
• StockUnlimited
• The Mega Agency
• THOMSON REUTERS
• WENN
• Westend61
• ZUMA Press
KEY QUESTIONS ANSWERED:
1. How big is the stock images and videos market?
2. What is the growth rate of the global stock images and video market?
3. What are the growing stock images and video market trends?
4. Which region holds the most significant global stock images and video market share?
5. Who are the key players in the global stock images and videos market?
Read the full report: https://www.reportlinker.com/p05482345/?utm_source=GNW
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