Global Marketing Automation Market Size to Reach USD 13.32 Billion in 2030 | Emergen Research

Rising demand for personalized advertising is a key factor driving the marketing automation market revenue growth

Vancouver, Aug. 21, 2023 (GLOBE NEWSWIRE) -- The worldwide market size for marketing automation attained a value of USD 4.62 Billion in the year 2021. As projected by the latest assessment from Emergen Research, it is anticipated that the market will exhibit a Compound Annual Growth Rate (CAGR) of 12.5% in terms of revenue over the forecast duration. The primary driver behind this revenue expansion in the market is the increasing desire for tailored advertising experiences.

Marketing automation serves as a valuable instrument for tailoring advertising experiences. Personalized advertising entails directing pertinent and personalized messages towards specific market segments, as opposed to employing generic, one-size-fits-all advertisements. In recent times, the appetite for personalized advertising has been on the rise. Notably, 80% of customers display a higher inclination to make purchases from enterprises that provide personalized encounters.

Marketing automation plays a pivotal role in enabling enterprises to generate and deliver personalized advertising through diverse mechanisms, including data gathering and analysis, segmentation, personalized email marketing, and social media promotion. The surge in demand for personalized advertising serves as a catalyst for the revenue upswing within the marketing automation arena. This phenomenon bolsters sales, enriches the customer journey, and empowers businesses to distinguish themselves in a saturated market environment.

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The efficacy of personalized advertising in driving sales and conversions surpasses that of generic advertising. By pinpointing specific market segments with pertinent and tailored messages, enterprises are better poised to captivate their audience and persuade them into action. This, in turn, cultivates heightened conversion rates and subsequently steers revenue growth within the market.

Furthermore, the embrace of mobile marketing automation has witnessed significant growth in recent years, paralleling the escalating use of smartphones and tablets for Internet access. A recent study underscores that 92.1% of Internet users employ mobile devices to reach the web. In 2021, the global count of distinctive mobile Internet users reached 4.32 billion, underscoring that over 90% of the worldwide Internet populace leverages mobile devices for online engagement. Establishing a connection with customers on mobile platforms is increasingly imperative for enterprises.

Mobile marketing automation equips businesses to streamline and enhance their mobile marketing endeavors, thereby facilitating more precise targeting of their intended audience. Moreover, it furnishes businesses with a wealth of customer data and behavioral insights, which can serve as cornerstones for shaping marketing strategies and decisions.

Nonetheless, several challenges may emerge during the integration of marketing automation software with other applications. Effectively harmonizing data between the marketing automation software and various applications can prove to be a complex undertaking. This encompasses the vital task of guaranteeing accurate and timely data transfer, as well as structuring the data in a manner conducive to seamless utilization and analysis. Should the integration process be convoluted or present usability hurdles, it might deter widespread acceptance and render the extraction of value from the marketing automation software more arduous for users. These collective factors could potentially impede the upward trajectory of revenue growth within the market.

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Scope of Research

Report Details Outcome
Market size in 2021 USD 4.62 Billion
CAGR (2022–2030) 12,5%
Revenue forecast to 2030 USD 13.32 Billion
Base year for estimation 2021
Historical data 2019–2020
Forecast period 2022–2030
Quantitative units Revenue in USD Billion and CAGR in % from 2022 to 2030
Report coverage Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Segments covered Component, deployment, organization size, application, end-use, and region
Regional scope North America, Europe, Asia Pacific, Latin America, and Middle East & Africa
Country scope U.S., Canada, Mexico, Germany, France, U.K., Italy, Spain, Benelux, Rest of Europe, China, India, Japan, South Korea, Rest of APAC, Brazil, Rest of LATAM, Saudi Arabia, U.A.E., South Africa, Turkey, and Rest of MEA
Key companies profiled IBM Corporation, Cognizant, Oracle Corporation, Marketo, Inc., Salesforce, Inc., HubSpot, Inc., Teradata Corporation, SAS Institute Inc., Infusion Software, Inc., and GetResponse
Customization scope 10 hours of free customization and expert consultation

Major Companies and Competitive Landscape

The global marketing automation market is fragmented, with many large and medium-sized players accounting for the majority of market revenue. Major companies are deploying various strategies, entering into mergers & acquisitions, strategic agreements & contracts, developing, testing, and introducing more effective marketing automation. Some of the major companies included in the global marketing automation market report are:

  • IBM Corporation
  • Cognizant
  • Oracle Corporation
  • Marketo, Inc.
  • Salesforce, Inc.
  • HubSpot, Inc.
  • Teradata Corporation
  • SAS Institute Inc.
  • Infusion Software, Inc.
  • GetResponse

Strategic Development

  • On 4 October 2022, Kyndryl and Teradata announced a strategic global partnership to assist customers in implementing artificial intelligence and data modernization techniques across their environments to accelerate business outcomes and reduce time-to-value. Kyndryl and Teradata are combining their respective data and AI services, infrastructure management capabilities, and cloud analytics and data platform to assist customers in moving their on-premises data warehouses to the cloud with hyper-scale platforms. This will allow customers to modernize and upgrade their systems.
  • On 20 September 2021, Oracle introduced Fusion Marketing, the industry's first fully automated lead generation, and qualification solution. Fusion Marketing enables marketers to automate lead generation and qualification from campaigns spanning traditional marketing and advertising channels. Fusion Marketing uses Artificial Intelligence (AI) to qualify sales opportunities in any CRM system, predict when customers are ready to speak with a salesperson and automatically score leads at the account level.

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Some Key Highlights from the Report

  • The Small & Medium Enterprises (SMEs) segment is expected to register a steady revenue growth rate over the forecast period. Marketing automation can help SMEs to streamline and automate their marketing efforts, saving time, and resources that can be better spent elsewhere. It is a cost-effective solution for SMEs, as it can help them to reach their target audience more efficiently and effectively, which creates a high demand for this automation solution among SMEs.
  • The social media marketing segment is expected to account for a significantly rapid revenue CAGR over the forecast period due to increasing trend of using social media among individuals. Social media marketing automation can help businesses to automate tasks such as scheduling social media posts, monitoring social media activity, and generating social media reports. It can help businesses to deliver more targeted, personalized messages to their followers, improving the overall customer experience and increasing the chances of conversion.
  • The market in North America accounted for largest revenue share in the global marketing automation market in 2021. North America is home to a large and sophisticated market, with a high level of competition. This has led businesses to seek out ways to streamline and optimize their marketing efforts, and marketing automation has emerged as a key solution. In addition, increasing adoption of digital marketing is driving revenue growth of the market in this region, especially in the U.S., and Canada. Marketing automation can help businesses to automate and optimize their digital marketing efforts, improving the efficiency and effectiveness of their campaigns.

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Emergen Research has segmented the global marketing automation market on the basis of component, deployment, organization size, application, end-use, and region:

  • Component method Outlook (Revenue, USD Billion; 2019-2030)
    • Software
    • Service
  • Deployment Outlook (Revenue, USD Billion; 2019-2030)
    • Cloud
    • On-Premises
  • Organization Size Outlook (Revenue, USD Billion; 2019-2030)
    • Large Enterprises
    • Small & Medium Enterprises
  • Application Outlook (Revenue, USD Billion; 2019-2030)
    • Campaign Management
    • Inbound Marketing
    • Email Marketing
    • Lead Nurturing & Lead Scoring
    • Social Media Marketing
    • Reporting & Analytics
    • Others
  • End-use Outlook (Revenue, USD Billion; 2019-2030)
    • BFSI
    • Healthcare
    • Retail
    • Telecom & IT
    • Manufacturing
    • Government & Education
    • Others
  • Regional Outlook (Revenue, USD Billion; 2019–2030)
    • North America
      1. U.S.
      2. Canada
      3. Mexico
    • Europe
      1. Germany
      2. France
      3. U.K.
      4. Italy
      5. Spain
      6. Benelux
      7. Rest of Europe
    • Asia Pacific
      1. China
      2. India
      3. Japan
      4. South Korea
      5. Rest of APAC
    • Latin America
      1. Brazil
      2. Rest of LATAM
    • Middle East & Africa
      1. Saudi Arabia
      2. U.A.E.
      3. South Africa
      4. Turkey
      5. Rest of MEA

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