Anime Market is projected to reach USD 69.8 Billion by 2032 at a 10.20% CAGR during the forecast period 2023-2032

Anime Market Expansion: Opportunities in Streaming and Merchandising


New York, USA, Aug. 22, 2023 (GLOBE NEWSWIRE) -- Anime Market Overview

Market Research Future (MRFR) 's report highlights Anime Market Information By Type And Region - Forecast till 2032"; the market will achieve USD 69.8 Billion in 2032 at a 10.20% CAGR.

Anime Market Synopsis

The term "anime" originates from the English word "animation." Japanese animation is typically computer-generated and hand-drawn. It is reportedly distributed theatrically over several OTT platforms, as well as through home media, broadcast television, and the Internet. Anime's main goals are entertainment and cultural representation of Japan. Additionally, it is a varied media with unique production progressions that have evolved in reaction to emerging technologies, utilizing a broad variety of inventive and individualistic techniques and numerous art styles, characterization, and cinematography. Japanese animation has significantly increased in popularity, and its sales are rising quickly abroad. Due to quick internet dissemination, application games are becoming increasingly popular. Possibilities for live entertainment and web broadcasting of such content.

The growing acceptance of distributing anime content over various media platforms, including television, comic books, online video games, and social media. Along with increased recognition of media channels and consumer expenditure on internet shows, anime production companies and filmmakers are becoming more prevalent. The reasons expected to fuel the expansion are the increasing sales and international adoption of Japanese anime content. Additionally, it is anticipated that sales of anime items and content on a global scale will provide a sizeable portion of the market's revenue. As a result, the market growth is anticipated to be significantly influenced by consumers' increasing preference for internet delivery and application games, which make up most of Japan's exports.

Animators, programmers, artists, publishers, and other creative agencies have heavily impacted the market's value generation. Historically, anime has frequently been shut out of many markets, particularly the United States, since Hollywood studios are too defensive of foreign animation. Businesses outside of that cocoon, like Netflix, only conducted data analysis. The net result is a rise in popularity for almost everything anime-related worldwide.

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Market Competitive Landscape:

  • Ufotable Co., Ltd.
  • Atomic Flare
  • Sunrise, Inc. (Bandai Namco Filmworks)
  • Toei Animation Co., Ltd.
  • Discotek Media
  • Sentai Holdings, LLC (AMC Networks)
  • Bones Inc.
  • Kyoto Animation Co., Ltd.
  • MADHOUSE, Inc.
  • Crunchyroll (Sony Pictures Entertainment Inc.)
  • Progressive Animation Works Co., Ltd. (P.A. Works)
  • Good Smile Company, Inc.
  • Pierrot Co., Ltd.
  • Production I.G, Inc.
  • Studio Ghibli, Inc.
  • VIZ Media, LLC

Scope of the Report – Anime Market:

Report MetricsDetails
Market Size by 2032USD 69.8 Billion
CAGR during 2023-203210.20%
Base Year2022
Forecast 2023-2032
Key Market OpportunitiesGrowing anime viewer base across the globe
Key Market DynamicsThe emerging adoption and sales of Japanese anime content globally and global sales of anime content along with merchandise

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Anime Market Segmentation

By type, the market includes T.V., movies, merchandising, music, video, internet distribution, pachinko, and live entertainment.

Market U.S.P. Covered:

Market Drivers:

Several factors, including the rise of OTT platforms, the acceptance of online video sites like YouTube, other websites, and the production of anime movies, have greatly aided the development of the anime market. Improvements in contemporary technologies like virtual reality (V.R.) and augmented reality (A.R.), including the Internet of Things (IoT), are also anticipated to drive market growth in addition to rising levels of disposable income. During the projected year, the anime business is anticipated to develop even more due to the younger generation's increased expenditure on the most cutting-edge products. Strategic partnerships and collaborations have also significantly boosted the industry during the anticipated period.

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Around the world, anime entertainment is rising in popularity. As a result, artists are focusing on making excellent anime content with more audio and higher resolution. By causing a growth in the use and accessibility of various streaming solutions & services, the rising preference for digital media has helped to bring about a notable rise in the entertainment industry's preferences and has also functioned as a boon for the anime business. These factors have created several profitable growth opportunities for those who make anime material. Anime studios are aggressively distributing their content worldwide via various online platforms. The introduction of high-speed data networks and the popularity generated by t-shirts, key chains, and other items have significantly impacted young people and kids. Because there are so many anime producers, production companies, and other stakeholders, shows based on anime and characters are becoming quite popular.

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COVID 19 Analysis

A few animated television shows were postponed or put off due to the COVID-19 pandemic's appearance, including some already in development. Several emerging industries or trends, including 3-dimensional creations, OTT platforms, and numerous websites or YouTube videos, have significantly impacted the market trends. The complete lockdowns implemented in large cities also influenced theatrical releases and live events. On the other side, during and following the pandemic, streaming services like Netflix and YouTube have increased in popularity.

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Regional Insights

The Asia-Pacific region contributed an important portion of income, and this tendency is anticipated to continue. This is explained by the fact that young people in China and India are increasingly interested in anime entertainment. Additionally, China's preference for creating its anime content is fueling the expansion of the anime industry there. The region of North America is predicted to have the fastest CAGR. This is due to a rise in the selling of anime merchandise and an expanding fan base for anime material in the area.

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